Ball, Beer & Beats: How The Twins, Surly & Rhymesayers
Nurture Advocacy for Results
THE CICERON MBA
JOIN THE CONVERSATION
@CiceronHQ
#CiceronMBA
Andrew Eklund, Moderator
Ciceron, Founder & CEO
@aeklund
THE CICERON MBA
“Ball, Beer & Beats: How The Twins, Surly and
Rhy...
STRATEGY
Binders of strategy do not create
success. You need a roadmap with
turn by turn directions.
EXPERIENCES
If you wa...
THE NEW MARKETING ECOSYSTEM
What We Do
Brand
Content
Conversation
Consumer
Insights
Business
Objectives
ExperiencesAdvocac...
#CiceronMBA
The Power of Brand Advocacy
#CiceronMBA
What Messages do Consumers Trust?
Ashanti Abdullah, Rhymesayers
Sales and Marketing Manager
Chris Iles, Minnesota Twins
Senior Manager of Corporate Communic...
#CiceronMBA
How are online fans different than
traditional fans?
Photo by peteSwede
#CiceronMBA
What ways do you ask your fans to act as
advocates?
Photo by Joe Bielawa
What responsibilities do you have to your
fan base?
#CiceronMBA
What impact will your advocates have on
the growth of your brand?
#CiceronMBA
Photo by Caleb Roenigk
13
What gets you excited about where
digital is headed?
Photo by Jorge Elias
#CiceronMBA
CICERON DIGITAL SNAPSHOT
If you’re interested in seeing where you stand up against your
competition, email tif...
OFFICIAL MEDIA SPONSOR
@tcbmag | tcbmag.com
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Ciceron MBA #4: “Ball, Beer & Beats: How The Twins, Surly & Rhymesayers Nurture Advocacy for Results”

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The Ciceron MBA program is based on the principles of Marketing, Breakfast, and Action. Each event is meant to further your understanding about a specific marketing principle, enjoy networking and some breakfast, and introduce you to other local marketing leaders.

This event featured Ashanti Abdullah, sales and marketing manager for Rhymesayers Entertainment, Chris Iles, the senior manager of corporate communications for the Minnesota Twins and Mary Sellke, events, donations and Surly Gives a Damn coordinator for Surly Brewing.

Published in: Business, News & Politics
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Ciceron MBA #4: “Ball, Beer & Beats: How The Twins, Surly & Rhymesayers Nurture Advocacy for Results”

  1. 1. Ball, Beer & Beats: How The Twins, Surly & Rhymesayers Nurture Advocacy for Results THE CICERON MBA
  2. 2. JOIN THE CONVERSATION @CiceronHQ #CiceronMBA
  3. 3. Andrew Eklund, Moderator Ciceron, Founder & CEO @aeklund THE CICERON MBA “Ball, Beer & Beats: How The Twins, Surly and Rhymesayers Nurture Advocacy for Results” On Twitter | @CiceronHQ | #CiceronMBA
  4. 4. STRATEGY Binders of strategy do not create success. You need a roadmap with turn by turn directions. EXPERIENCES If you want exceptional results, you must create exceptional experiences. ADVOCACY People who love your brand will introduce you to your new customers. CONSUMER INSIGHTS It’s not a lack of data, but a lack of insights that prevents you from achieving your business goals. THE CICERON PHILOSOPHY What We Believe #CiceronMBA
  5. 5. THE NEW MARKETING ECOSYSTEM What We Do Brand Content Conversation Consumer Insights Business Objectives ExperiencesAdvocacy Strategy analytics opt im ization insight s analytics opt im ization insight s #CiceronMBA
  6. 6. #CiceronMBA The Power of Brand Advocacy
  7. 7. #CiceronMBA What Messages do Consumers Trust?
  8. 8. Ashanti Abdullah, Rhymesayers Sales and Marketing Manager Chris Iles, Minnesota Twins Senior Manager of Corporate Communications Mary Sellke, Surly Brewing Events, Donations and Surly Gives a Damn Coordinator OUR PANEL Andrew Eklund, Moderator CEO & Founder, Ciceron #CiceronMBA
  9. 9. #CiceronMBA How are online fans different than traditional fans? Photo by peteSwede
  10. 10. #CiceronMBA What ways do you ask your fans to act as advocates? Photo by Joe Bielawa
  11. 11. What responsibilities do you have to your fan base? #CiceronMBA
  12. 12. What impact will your advocates have on the growth of your brand? #CiceronMBA Photo by Caleb Roenigk
  13. 13. 13 What gets you excited about where digital is headed? Photo by Jorge Elias
  14. 14. #CiceronMBA CICERON DIGITAL SNAPSHOT If you’re interested in seeing where you stand up against your competition, email tiffani@ciceron.com for your free Ciceron Digital Snapshot!
  15. 15. OFFICIAL MEDIA SPONSOR @tcbmag | tcbmag.com

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