radio stations

1. Lucy Pratt 12u 09/03/18
Media- unit 21 radio stations
1 | P a g e
Station1: commercial (national) - heart(20mins)
 Music-pop- cleanbandit(themefollows)
 Music-pop- blackeyedpeas(themefollows)
 Weather(theme follows)
 Music-pop- pink(theme follows)
 Music-pop- johnlegend,all of me remix (theme
follows)
 DJ chat (theme follows)
 Ad- savingoncars
 Ad- competition
 Ad- gamblingapps
 Ad- familyholidays
 Ad- beds
 Ad- house sales(theme follows)
 Notice- travel comingup(themfollows)
 Ad- car sales(theme follows)
 Travel
 Music-pop- kingsof Leon,use somebody(theme
follows)
Station2: commercial (local) - ForestFM(20mins)
 Music-pop- ColdplayandRihanna
 Music-pop- PetularClark
 Music-pop- DavidandJonathan(theme follows)
 Newsupdates,latest,local,sports,major
|||| ||| (theme follows)
 Weather(theme follows)
 Music-pop- DavidBowie
Target audience:
I thinkthat the targetaudience for
thisstationisfamiliesdue tothe
fact that the songsare a range of
well know popsongsandremixes.
The remixeswill appeal tothe
teenage audienceandthe well-
knownsongsto all agesbut mostly
adults.The adverts enhancesthisas
theyare forparentsdue to the
savingmoneyoncars and family
holidayads.The trafficdelaysare
helpful astheywarnyouwhere not
to go. Thiscouldhelpfamiliesas
youngkidswill notwantto be stuck
inthe car.
Target audience:
The songs are a rage of release
datesfrom1980s- 2000s. However,
theyare accompaniedbylotsof
newsupdatesandthe weather
whichtellsme thatthe target
audience wouldbe adultsand
maybe evenolderadultsas
stereotypicallytheylike listeningto
the news.

2. Lucy Pratt 12u 09/03/18
Media- unit 21 radio stations
2 | P a g e
Station3: non-commercial (national) –BBCRadio2 (20mins)
 Music-country pop- KelseaBallerini (talkingover
parts) (I hate love songs)
 theme
 news (political,major,sportetc.)
|||| ||||
 talkingthroughsame song
 ad- forradiostation?
 Weatherduringthe song.
 Talkingaboutrandomtalkedaboutthings(sound
effectsof clappingandcheers)
 More music
 Detailsasto howto contact them(and theme)
 Weather(songstill inbackground)
 More music
Kermode andMayo’sFilm(30mins)
Theyhave more casual conversationsonthe podcastthan
the live radio.Thismake themlessformal,whichallows
the audience tofeel asthoughtheyare talkingto themas
friends.Thiscouldbe targetingthe lonelierof audiences
as theywouldlistentothe podcast as if theyare friends.Theycouldalsobe listeningdue tothe fact
theyare busyand don’thave the time totalk to friendssothe podcastisthe way of talkingto them.
Theyread outcommentsfromlistenerswhichshowsthattheyinteractwiththem.Live radioalso
doesthis by itis still more formal andtalksaboutlatestnewsandtravel whichisuseful forthe target
audience (surveillance) whereasthe podcastismore aboutconversationaltopics,some are on
relevant/latestnews,butitsmore opinionated(twostepflow- opinionleaders) allowingthe
audience touse the gratificationsof diversionandpersonalrelationships.Thisisbecause theywill
feel asthoughtheyare withthem,forgettingeverydayissuesandtheywill feel asthoughthey
personallyknowthe hostsasthey talkabouttheirpersonal opinionsandreactions.Thiscouldalso
have the target audience of busyadultsdue tothe fact that itis a podcast andnot a televisionshow.
Thismeansthat the target audience wouldbe able tolistenwhendrivingorworkingwhilelistening
as theymay nothave time to watch television.
Thisstationhas a target audience of
adultsas theydon’tfocuson the
music.Thisisapparentthroughthe
fact that theyspeakthroughthe
songs.For example,hearthadsmall
newsintervalsbetweensongsbut
BBC Radio2 has a longnewsreport
sectionwithmusicbefore andafter.
Thisis notaimedat a target
audience of childrenorteenagersas
there’sfartoo muchnewswhich
wouldbore the audience if they
were younger.However,adultsare
more interestedin the news.The
fact that theytalkingaboutlotsof
differentsubjectsof news(e.g.
political,sportetc.) tellsme that
theirtargetaudience isasmany
adultsas possible asdifferent
people wouldwanttolistento
differentsubjectsof news.