Music magazine analysis grids

1. Music Magazine & Audience Analysis
NAME OF MAGAZINE: “Mixmag” magazine
Audience Profiles
Approx. age range of audience 15+
Gender of audience The magazine does not specify the gender of the
target audience. (The median age of mixmag
readers is 24 – 72% male, 28% female.
Genre(s) of music they like Clubbing music is the main focus.
Examples of favourite bands/artists RL Grime, Ben Pearce and many other DJs.
Types of clothes they wear (include
examples)
Usually attractive clothing to make them look
good during the night out.
Types of jobs the audience might have They have a high disposable income and a high
propensity to spend it on nights out, clothes,
tunes, the latest mobile and MP3 player.
Hobbies / interests The interests will include dancing and the
passion the clubbing music considering tunes
(remixes) produced by DJs. Their hobby might
also include the computers in order to download
latest music and new releases.

2. Double Page Spread Analysis
Feature Purpose Denotations Connotations Links to Target Audience
Black background of the
double page spread.
Black colour was used to
create a good contrast with
the white font text.
The black colour is the
opposite of the white
colour what makes the
white text stand out what
is comfortable for the eyes.
The white black of the
pages makes the double
page simple in design and
easy to follow.
This feature will make it
easy to follow the bigger
amounts of text for target
audience. The text will be
very visible and therefore
easy to understand.
Dark theme colours
included on the double
page spread.
Dark colours used in order
to relate the content of the
whole magazine and
articles to the clubbing
music, dance and parties.
It is sure that the dark
colours refer to the night.
Dark colours (black) are
used to represent the night
atmosphere at which the
clubbing takes place.
That is suitable for the
target audience as they like
the clubbing music and
atmosphere in this kind
what makes their life
linked to the magazine.
There is also a big main
image included of the RL
Grime (DJ)
This picture was used to
link to the focus of the
article included on the
double page spread. The
article included an
interview with the DJ what
refers to the image which
presents him.
The image shows the DJ
during the party at night
out.
Probably it is in the club as
there is a crowd of people
visible on the background
of the photo and also we
can see some hands what
shows that people are
enjoying his music.
This might encourage the
target audience to find out
more about him and his
music. The photo makes
the character appear
bigger to the audience
what can have
connotations of him having
power over his fans using
his music which they love
and are interested in.

3. Double Page Spread: Language Analysis
Language Feature Purpose / Effect
Short quotation at the right bottom
side of the left page of the double
page spread.
I have noticed that it is presented in informal language
containing inappropriate language as well, however it is
suitable for the target audience – young adults – 16- 28
years old.
The sans serif text It is very simple, what allows the reader for fluent
and error-less reading.
Alliteration Club Classics: alliteration of letter ‘c’. Makes the
header sound smooth when reading.