Presentation on common mistakes to avoid in Search Engine Optimization (SEO). About Marketing, Google, SEO, Panda Diet, Indexation, Social Media and Corporate Blogs. Helpful for online marketers in Startups and Corporates.
Philipp KlöcknerAdvisor & Angel Investor at $RKET, $KKR & many EU unicorns
12. The Digital 80/20 Rule
• 5 out of 5.000.000 products: 10% of Revenue (Retail)
• 2 out of 25.000 destinations: 20% of Revenue (Travel)
• 0.5% of Landing Pages: 100% of Revenue (Services)
• 2 Marketing Channels: 95% of Net Revenue (GAFA)
…is rather 99/1
22. Build Better Websites
„Poor Dogs“:
• Kill „no results“ pages
• Kill „few results“ pages
• Take care of expired / Out of Stock offers
• Kill duplicate pages
• Get rid of everything providing poor value/UX
Build for DEMAND, INTENT and USER EXPERIENCE!
23. The Power of Reduction
5x
0,1% of Pages: 500% of SEO Visibility!
45. Content Marketing (MOZ)
• 50% of posts have two or less Facebook interactions
• 75% did not score a single link - ever
Tips:
• Done is better than perfect
• Perfect is better than done
• No rapidfire posting
• Don‘t Brainstorm – Analyse what works