Local search marketing

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Local search is not exactly a new form of internet marketing but it has seen an exponential growth opportunity over the last few years, Local Positions provides a free overview and some simple solutions and suggestions. Enjoy.

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Local search marketing

  1. 1. THE ULTIMATEGUIDE TO LOCALINTERNETMARKETING
  2. 2. WHO WE ARE
  3. 3.  Easy, effective and affordable local online marketing solutions Proven industry leader Numerous awards and accolades for our work Created millions of leads for thousands of clients
  4. 4. WHY THE WEBMATTERS FORYOUR BUSINESS
  5. 5. LOCAL IN 2013Only 2% of US consumers usethe Yellow Pages to find localproducts and services.90% of online commercialsearches result in offline bricksand mortar purchases.66% of US consumers useonline local search to find localproducts and services.Sources: Pepperdine University School of Business Study, June 2012
  6. 6. KEYS TO LOCAL SUCCESSYour customers are using theInternet to find your productsand services.Put yourself in the places whereyour customers are looking foryour business on the web.search engines - online maps -coupon sites - online adslocal directories - review sites -emails
  7. 7. LOCAL SEARCH5 Billion local searches on Google every month61% of local searches result in a direct purchase80% of all searches go to the organic resultsSource: Pew Research Center, 2012
  8. 8. MAKE YOURWEBSITE MOREEFFECTIVE
  9. 9. LANDING PAGE OPTIMIZATION
  10. 10. MOBILE WEBSITE CREATIONSource: Our Mobile Planet: US, Google/Ipsos OTX, 2012100+ Million Americans have smartphones.In 2012, mobile search surpassed traditional search.53% of all US sales are a result of a mobile search.
  11. 11. LIVE CHAT“Hi. Can Ihelp you?”Connect livewith sitevisitors in realtimeIncrease leadsby giving visitorsa positive user-experiencethey’ll want toshareDirectcustomers tospecificproducts andservicesKeepcustomerson your sitelongerBoost sales,customerretention, andengagementEngagecustomers intwo-waycommunication
  12. 12. PROMOTE YOURBRAND AROUNDTHE WEB
  13. 13. BUSINESS PROFILESClaiming your business profiles on the top websitesmeans access to an enormous audience and visibilityat the top of the search results.
  14. 14. BUSINESS DIRECTORIES
  15. 15. CONVERT VISITORSINTO CUSTOMERS
  16. 16. EMAIL MARKETING
  17. 17. SOCIAL MEDIAThere are over 1 billionusers on Facebook.There are 500 million userson Google+.There are 340 milliontweets every day.Source: Huffington Post, 100 Fascinating SocialMedia Statistics and Figures From 2012, Nov 2012
  18. 18. ONLINE CUSTOMERREVIEWS86% of consumers use online ratingswhen looking to buy72% of customers trust reviews as muchas personal recommendationsOnly 3% of people would be “likely” tointeract with a business that has 2 or lessstarsSources: Pepperdine University School of Business Study, June 2012
  19. 19. VIDEO MARKETINGSource: Cisco, 2012Online videos account for 52% of all consumer web traffic.
  20. 20. COUPONS & DAILY DEALS9% of US consumers regularly purchasedaily deals online.54% of mobile shoppers use mobilecoupons67% of people say they become repeatcustomers after using a daily deal.Sources: Nielsen, June 2012
  21. 21. USE PAID ADS TOMAXIMIZE YOURREACH
  22. 22. PAID SEARCHSource: McKinsey&Co., The Impact of the InternetTechnologies: Search, Global, Jul 2012Paid search delivers a 7-1return on investment67% of all online searchesare made on GooglePaid ads offer measurableresults within a matter ofdays
  23. 23. DISPLAY ADVERTISINGDisplay ads let you target customers on the most popular searchengines, social networks and websites.
  24. 24. RETARGETINGMaximize your traffic by targeting past visitors with specific adsthat brings them back to your website.
  25. 25. LIVE CHAT“Hi. Can Ihelp you?”Connect livewith sitevisitors in realtimeIncrease leadsby giving visitorsa positive user-experiencethey’ll want toshareDirectcustomers tospecificproducts andservicesKeepcustomerson your sitelongerBoost sales,customerretention, andengagementEngagecustomers intwo-waycommunication
  26. 26. TRACK YOURRESULTS EVERYSTEP OF THE WAY
  27. 27. LEAD TRACKINGHow many visitors are coming to your site?Where are they coming from?What they’re doing once they get there?
  28. 28. CALL TRACKINGFind out what’s driving callsClose the loop in your marketingKnow which marketing initiativesare creating new sales
  29. 29. WHY CHOOSE US
  30. 30.  Easy, effective and affordable local online marketing solutions Proven industry leader Numerous awards and accolades for our work Created millions of leads for thousands of clients
  31. 31.  No set-up fees No long-term commitments Month to month contracts Whatever we build for you belongs to We’re experts in your online market We cover all your marketing needs Our costs are flexible Completely customized campaign Powerful technology to generate results
  32. 32. SUCCESSSTORIES
  33. 33. INDUSTRY: MovingcompanyNew York CityRESULTS: Dominates for “movingcompany NYC” 300% increase in traffic 50,000+ localimpressions yearly 5,000+ local actionsyearly
  34. 34. INDUSTRY: Homefurnishings, theMidwestRESULTS: Dominates for “PoolSupplies” in 19Midwest markets 25% increase inecommerce sales 50% increase inlocal sales
  35. 35. OUR PACKAGES
  36. 36. Essentials Bronze Silver Gold PlatinumOnsite Optimization    Business Profiles     Conversion DesignLanding Page   Mobile LandingPage    Business ListingsEssentials Business Listings Pro  Paid Search   Call Tracking   Live Chat  Email Marketing  Coupons Social Media Video PromotionDisplay Ads
  37. 37. GETTING STARTED
  38. 38. FREE MARKETING AUDIT Review your current footprint on local search & Google Maps Look at how customers are finding you online See what your competitors are doing to beat you Define which marketing channels are right for you Establish benchmarks and goals for your campaign
  39. 39. GET A FREECONSULTATIONWITH A LOCALEXPERT TODAY!
  40. 40. THANK YOU FORYOUR TIME

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