Keyword Research and Optimization - SES Hong Kong 2013

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my keyword research presentation from SES Hong Kong in 2013.

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  • Hi, thanks for this presentation, did you use maybe tools like Metrics11 to increase your site traffic and you have some insight/opinion?
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Keyword Research and Optimization - SES Hong Kong 2013

  1. 1. Jon Quinton Senior SEO Consultant, SEOgadget
  2. 2. “Researchiscreatingnewknowledge” –NeilArmstrong
  3. 3. No. No. No. No!!
  4. 4. Discover Collect Data Categorise Meaningful Actions
  5. 5. Understanding Business
  6. 6. Bags Gifts Treats Just Looking Replacements
  7. 7. 1. Gather a useful base list
  8. 8. LINK: https://addons.mozilla.org/en- us/firefox/addon/multi-links/
  9. 9. LINK: http://www.screamingfrog.co.uk/seo- spider/
  10. 10. http://www.buzzfeed.com/justinesharrock/a -glimpse-into-googles-brain-hidden-in-a- spreadsheet-app
  11. 11. LINK: http://nielsbosma.se/projects/seotools/
  12. 12. 2. Source *reliable* search volume data
  13. 13. READ: http://www.china-online- marketing.com/blog/keyword-research/chinese-keyword- research-tool/
  14. 14. LINK: http://www.semrush.com
  15. 15. http://uk.api.semrush.com/?action=report&type=phrase_this&key=[api- key]&export=api&export_columns=Ph,Nq,Cp,Co,Nr&phrase=luxury%20h andbags
  16. 16. 3. Understand your current position
  17. 17. LINK: http://www.advancedwebranking.com/
  18. 18. LINK: http://www.trustedproxies.com
  19. 19. 4. Start looking for the story
  20. 20. READ: http://seogadget.com/how-to-make-a-pivot-table- and-chart-in-excel/
  21. 21. 1 6 11 16 21 26 310 10000 20000 30000 40000 50000 60000 70000
  22. 22. 5. Direct outcomes
  23. 23. Whatshouldmynavigationlooklike? 1 6 11 16 21 26 0 1000 2000 3000 4000 5000 6000 7000 8000
  24. 24. 0 5 10 15 20 25 30 35 40 45 50 Whoismostvisibleinmyspace?
  25. 25. 1 6 11 16 21 26 0 2000 4000 6000 8000 10000 12000 Wherearemyquickwins?
  26. 26. 1 6 11 16 21 26 0 2000 4000 6000 8000 10000 12000 14000 16000 18000 20000 Wheredomyopportunitieslie?
  27. 27. And the really powerful bit…
  28. 28. Whatdon’twecurrentlycaterfor?
  29. 29. makes no warranties, express, implied or statutory, as to the information in this presentation. jon@seogadget.com

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