1. Say Hello to the World of Social Media
Presenter: Candace Pollock, Mitch Moser, Keira McGlone • December 16, 2009

2. Social Media – The Revolution
Changing the way we communicate…
• Neilson data for 2007-2008 shows that globally the total
amount of time spent on Facebook increased by 566%
• Facebook’s greatest growth in global audience numbers
has come from people aged 35 – 49
• Every major news network in the world now has a presence
on Facebook and Twitter
• Check out “Social Media Revolution” on YouTube

3. Social Media – Recommended Guidelines
• Identify a specific need and goal for Social Media.
• Strategy should guide your decision.
• Define the limits of what is acceptable.

4. Social Media – Recommended Guidelines Cont.
• Do see it as a branding exercise.
• Don’t imitate the voice of the community.
• Don’t just talk about one thing.

5. Social Media – Recommended Resources
• Ohio Farm Bureau Social Media Guide
• Kiplinger Program, John Glenn School of Public Affairs
• Mashable
• Etiquette Links (http://www.msnbc.msn.com/id/29616648/) and
(http://www.techipedia.com/2008/social-media-etiquette-handbook/)

6. Social Media – Wrap-Up
• Handouts
• Farm Science Review Example
• Questions?
• Contact Us: http://commtech.ag.ohio-state.edu/
• Thank you!