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Get social media-ready for Giving Tuesday


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Useful top tips for getting your social media channels ready to get involved with the global day of giving, #GivingTuesday.

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Get social media-ready for Giving Tuesday

  1. 1. Get social media-ready for #GivingTuesday
  2. 2. overview Giving Tuesday is a global day of giving. Following the commercialised events for Black Friday and Cyber Monday, #GivingTuesday promotes doing good for others. It takes place on the first Tuesday following American Thanksgiving. This year, that day falls on 1 December.
  3. 3. the history In 2014, 61 million people were reached through local and national media. #GivingTuesday began in the United States of America in 2012. The UK joined the movement last year, co-ordinated by The Charities Foundation and Blackbaud. The campaign has 820 official partners across the UK – can you afford not to join in?
  4. 4. social media stats Last year: • 29,000 social posts were sent • That’s over 2,500 tweets an hour • More people were tweeting than on #BlackFriday • #GivingTuesday trended for 11 hours
  5. 5. get involved #GivingTuesday Most of the support for this campaign will be generated from and with social media. To make sure you’re ready to join the #GivingTuesday party, here are some tips to help you get the most of this campaign. The sooner you get involved with #GivingTuesday, the better! Research Plan EngageThank Results
  6. 6. research Take a look at activity that’s already taking place and what happened last year. Get a feel for who’s getting involved, how and what they’re sharing, the hashtags being used and which social channels, e.g. #GivingTuesday #MyGivingStory @GivingTuesdayUK #unselfie #fundraising @CharityDigiNews @GdnVoluntary Plus check out Giving Tuesday news and updates on their Facebook, Pinterest, Instagram and YouTube channels, as well as Twitter!
  7. 7. plan If you haven’t already started to let your networks know about your campaign, start now, but keep the momentum going! • Use a social tool to schedule some Twitter and Facebook posts • Block out time to plan “live” posts to interact in real time • Make sure you cater for out of hours posting and interactions • Increase the frequency of posts the closer you get to 1 December!
  8. 8. engage The whole essence of social media is about engagement. So as you reach out to your audience, make sure you’re interacting with them. Effective ways to do this: • Like or share their posts • Reply to comments • Thank them for their support • Be human in your approach – use a friendly, caring and supportive tone of voice • Engage in a timely manner Social media is a great way to show your human side!
  9. 9. thank #ThankyouWednesday When you carry out your research, you will come across this Twitter hashtag. As well as thanking during the course of the campaign, make a specific point of sharing a couple of posts the next day dedicated to saying thank you! • Use photos / images in your “thank you” message • Continue the human touch • Leave a positive impression
  10. 10. results As well as thanking your supporters / followers for their support, let them know how well you did: ✓ Share supporter stories and highlight their fundraising success ✓ Report on actual results or targets that are met, and what that means ✓ Encourage ongoing support by mentioning future / other activities ✓ Share news via blogs, newsletters, PR, as well as social channels ✓ Keep the conversation going
  11. 11. oh, and one other thing… … Don’t forget about your usual supporters who may not be socially engaged! They are just as likely to want to get involved, know what you’re planning and how well it goes! Email Newsletters Posters Telephone Events Local PR & media
  12. 12. good luck! Tel: 01793 715440 Email: Website: And if you want help with your digital or social marketing, talk to us!