Giving Tuesday is a global day of giving.
Following the commercialised events for Black
Friday and Cyber Monday, #GivingTuesday
promotes doing good for others.
It takes place on the first Tuesday following
American Thanksgiving. This year, that day falls
on 1 December.
In 2014, 61 million people were reached through
local and national media.
#GivingTuesday began in the United States of America in 2012.
The UK joined the movement last year, co-ordinated by The
Charities Foundation and Blackbaud.
The campaign has 820 official partners across the UK – can you
afford not to join in?
social media stats
• 29,000 social posts were sent
• That’s over 2,500 tweets an hour
• More people were tweeting than on
• #GivingTuesday trended for 11 hours
Most of the support for this
campaign will be generated from
and with social media.
To make sure you’re ready to join
the #GivingTuesday party, here
are some tips to help you get the
most of this campaign.
The sooner you get involved
with #GivingTuesday, the better!
Take a look at activity that’s already taking
place and what happened last year.
Get a feel for who’s getting involved, how and
what they’re sharing, the hashtags being used
and which social channels, e.g.
Plus check out Giving Tuesday news and updates on their Facebook,
Pinterest, Instagram and YouTube channels, as well as Twitter!
If you haven’t already started to let your
networks know about your campaign, start
now, but keep the momentum going!
• Use a social tool to schedule some
Twitter and Facebook posts
• Block out time to plan “live” posts to
interact in real time
• Make sure you cater for out of hours
posting and interactions
• Increase the frequency of posts the
closer you get to 1 December!
The whole essence of social media
is about engagement. So as you
reach out to your audience, make
sure you’re interacting with them.
Effective ways to do this:
• Like or share their posts
• Reply to comments
• Thank them for their support
• Be human in your approach –
use a friendly, caring and
supportive tone of voice
• Engage in a timely manner
Social media is a great way to show your human side!
When you carry out your research, you
will come across this Twitter hashtag.
As well as thanking during the course
of the campaign, make a specific point
of sharing a couple of posts the next
day dedicated to saying thank you!
• Use photos / images in your
“thank you” message
• Continue the human touch
• Leave a positive impression
As well as thanking your supporters /
followers for their support, let them
know how well you did:
✓ Share supporter stories and
highlight their fundraising success
✓ Report on actual results or targets
that are met, and what that means
✓ Encourage ongoing support by
mentioning future / other activities
✓ Share news via blogs, newsletters,
PR, as well as social channels
✓ Keep the conversation going
oh, and one
… Don’t forget about your
usual supporters who may
not be socially engaged!
They are just as likely to
want to get involved, know
what you’re planning and
how well it goes!
Local PR & media
Tel: 01793 715440
And if you want help with your digital
or social marketing, talk to us!