audience research

1. Audience research
Questionnaire results

2. Collecting information on the title of our movie opening is important because we get a better understanding of
what people find most interesting, this is crucial information because we can use it persuades people to watch
our movie opening. From the information that we gathered the two most popular names ate ( that witch
dwells within) and ( she speaks without words) this helps us in the process of editing our film because it
narrows down the options.
25%
15%
6%
26%
2%
18%
8%
What should we call our film?
She speaks without
words
The disturbed
Silent Screams
That which dwells
within
The gateway

3. This sub genre helps direct us on what route we are planning to take for our horror film opening. It most
dominant choice was murder, this information will now encourage us to base our film on murder to meet our
viewers interests.
34%
50%
8%
8%
What sub genre of horror movies do you prefer?
Possessed
Murder
Zombie
Ghost

4. Filters and edits are a major factor in a film opening because it allows us to enhance, create a mood and
atmosphere. A significantly large amount of people chose filters over plain and original this is extremely helpful
because we will be able to create a more alluring vibe.
52%
48%
Would you prefer your film opening to be edited with many filter or plain and original?
Filters
Plain and original

5. Sound and music is essential for a film opening because it can change and elevate the whole dynamic. A grate
deal of people chose creepy music as it is a horror film. This gives us guidance on which sound track to chose.
10%
50%
34%
6%
What type of music do you think suits a horror movie most?
Up beat
Creepy
Slow pace
thriller

6. Location is the foundation of our film, from the information that we collected we found out that a haunted
house will be most suited for our horror film, we will most likely bee looking at a abandoned broken down
building in a desert setting.
16%
42%
18%
18%
6%
where would you prefer the movie to take place?
The desert
a haunted house
Forest
At a mall
Car garage

7. Props and outfits enhances the theme and atmosphere of a film opening. The results that we collected for this
question where fairly equal so we will be looking at an aspect of each prop and try to incorporate as many props
as we can.
30%
36%
34%
What would you expect the killer to wear?
Ripped
clothing
Masks
Dirty and
dusty

8. This data helps us to choose our main character which is the focus of our film. The gender of the character is
extremely relevant because he/she will be the main aspect of the film. From the information that we received
the female character was more dominant than the male.
60%
40%
In our film, should the murderer be male or female?
Female
male

9. 14%
8%
20%
4%
54%
Which aspect of a horror film scares you most?
The music
Blood
Silence
Weapons
Unexpected jumps
Knowing the views weak spots and aspects that frighten them is essential, especially in a horror film to truly
achieve a successful horror film. Unexpected jumps received over %50 of votes so to achieve this we will be
adding multiple unexpected jumps throughout or film opening.

10. To keep our viewers engaged in our movie we need to know there interests. The 2 most popular interests are
characters and sound/music, to ensure that the characters and music are successful we will focus most of our
attention on those two aspects.
28%
34%
24%
4%
8%
2%
What interests you most about film openings?
Characters
Sound/Music
Effects/Special effects
Cliff hanger
Pace (fast/slow)
lighting

11. The props, editing and location in our film all revolve around the era of the film, we need to know which era
people are drawn to the most, in order to attract as many viewers as possible. From the information that we
collected we know that modern/now is what interreges people the most, we will need to try to keep some
aspects of our film opening modern e.g. the background music.
62%
10%
28%
Which era would you like our film opening to be set in?
moden/now
futuristic
Older e.g. 1970/80

12. Getting an understanding of what our viewers are looking for will give us the base of information to begin our
film opening. We now know that we need to focus our attention on the story line based on the information that
we collected. It is urgent we try to achieve what our viewers are looking for in order to create an exceptional film
opening.
24%
31%
45%
What are you looking for in a film opening?
Genre
Storyline
Unexpected/ interesting characters