1. Alex Clare's album has a very basic however informative layout. Nothing looks to cluttered
or not in the correct place. The digipak consists of a front cover, three pages of lyrics for
the songs on the albums, two picture pages and a back page.

2. All text on the digipak is black. The same clear front is always used. Because of this the
booklet looks clean and professional this match's Alex Clare personal appearance. It
always shows he's not trying to be too out there.

3. The imaged used are all in black and white and appear to have been drawn in a
cartoon style. These images are stereotypical relates to the indie style of target
audience he attracts. There are no photos of Alex on the digipak this shows the artist
is confident in his name and has recognised brand.

4. The album includes no crazy or eye catching colours. The use of a sepia colour paper and
black text and images gives a very clean tidy looks and represents Alex are very
professional. This could be linked in with him attracting the young professional market.