Media Digipaks Analysis

1. To Pimp a Butterfly
In this digipak by Kendrick Lamar, iconography is present. This can be seen through the White
House, the bottles of alcohol and the money. This represents the vibe of the album, as it discusses
politics, specifically black relations. However it also discusses the stereotypes of black culture,
through money and alcohol. It is black and white, reiterating the Black vs White style of the album.
It also represents an old, backwards style of thinking that is sung about in the album. The alcohol
and money also conforms to the hip hop genre convention. It represents Black people finally
overthrowing the White, with them all sitting on an old White man in front of the White House. The
font of the songs is very lazily, sloppily written, representing Kendrick’s ideology; messy and
innovative, fresh and new. It gives Kendrick the star image of being innovative, a progressive
minded person, who is changing the rap game.
Pure Heroine

2. In this digipak, silver writing is used on a black background to create a simplistic effect. Block
letters create a loud statement, as it is Lorde’s debut album and she's changing her industry,
bringing something new to the table. The dark, simplistic style meshes well with the style of the
songs, which follow themes of simplicity, and are often depressing and dark. The digipak
accurately reflects her star image; dark and mysterious.
Lonerism
Lonerism by psychedelic rock band Tame Impala is a very unique album, that reflects the bands
unique style and vibe. The art on the front is looking through a fence, a very blatant reference to
the title of the album - Lonerism. The person on the other side of the fence is a loner. This can be
interpreted as the bands uniqueness, as there is no one else like them in the industry. The back of
the album also recreates this loner ideal, as the lead singer is all by himself on the floor, and all the
other instruments. The physical has trees that seem to go on forever, effectively creating the effect
of being alone.

3. Trouble Will Find Me
Trouble Will Find Me by The National is a moody, artistic piece of music. Quiet, calm and
depressing, the digipak of this album is very simplistic and has many levels of depth to it. The use
of high key lighting refers to the very real situations they create music around, e.g. break ups. The
woman in the album art looks at the camera through the mirror, creating the effect that this album
is self aware, as well as demanding attention. The messy typewriter style in the top right hand side
gives an old fashioned style to the album, referring to the traditional style of the band. The black
and white of the art also adds to this.