1. Alex has opted for bold and very clear text, this refers
to his clean and professional style
Over both poster he has kept to very few and basic colours. As
these are associated with the rock / indie music genre. The lack
of bright colours implies he is comfortable and sticking to his
genre
As there are no photos of Alex on the poster
this suggests his name is the brand and just for
current fans
The same front and bold lettering are used in all of Alex poster to
help reinforced the brand identity as there are no pictures.

2. This Alex Clare's cover art for his sheet music.
The black back ground gives a very new and exciting feel to the
poster suggesting he is something new and upcoming
His appearance suggests and shows that he’s a professional and
achieving due to his smart / casual choice of clothing
This is very achievable as people his age could relate them self to
his style
Alex has decided to include a photo of him this poster. He is
facing the camera but to looking into it. As he does not need to
use direct address to gain attention
As the poster does not included any bright colours and
fancy theme as it portrays Alex is happy with his own
image and content with his current self
The in situational logos are the same size his name this
suggests as there types of companies he's already achieving