The document discusses Ansoff's Matrix, a strategic management tool used to direct corporate growth. It presents the matrix as a guide for companies to determine the direction of product growth and market expansion. The matrix includes four growth strategies: market penetration, product development, market development, and diversification. It also provides examples of each strategy. The document provides background information on a courier service company founded in 2018 that delivers packages and receives transportation. It includes questions for an interview with the company regarding expanding advertising, understanding client needs, sales force objectives, and potential effects of government reforms.