Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Ansoff Matrix
1. 3. Product
development
strategy
1. Market
penetration
strategy
2. Market
develop-
ment
strategy
4. Diversifi-
cation
strategy
current products new products
current
markets
new
markets
INCREASING RISK
examples
expand advertising
target more
segments
examples
expand distribution
enter new segments
target new markets
examples
new features and
for existing
products
examples
new products for
new markets
Ansoff Matrix
2. 3. Product dev strategy1. Market penetration strategy
2. Market dev strategy 4. Diversification strategy
current products new products
current
markets
new
markets
INCREASING RISK
Offer more plans and different
pricing,
consolidate position in market
Expand product range to bigger
customers IE multinationals
Expand distribution channels through
mobile apps and offline access
Offer GroupMap for use on intranets
Anything you can achieve with
current customers
Broaden the product range, perhaps
mobile apps and website addons
This strategy is the riskiest
Ansoff Matrix|GroupMap
