6. product life cycle

1. Welcome to
Product Life Cycle
Designing and Managing Product
Rina Suprina, M.Hum, M.SiPar
Ivan Prasetya, M.Par

2. Product Life Cycles are The course of a
product’s sale and profit over it lifetime. It involves
5 distinct stages: product development,
introduction, growth, maturity, and decline.

3. Let’s see how does
Sales & Profit
Life Cycle look like!

4. Introduction Growth Maturity Decline
Time
Sales&profits($)Sales & Profit Life Cycles

5. The Product Life-Cycle stage in which the new
product is first distributed and made available for
purchase.
Introduction Stage

6. Rapid-
skimming
strategy
Rapid-
penetration
strategy
Slow-
penetration
strategy
Slow-
skimming
strategy
Price
LowHigh Promotion
High Low
4 Introductory
Marketing Strategies

7. The product life-cycle stage in which a product’s
sales start climbing quickly.
Growth Stage

8. • The stage in the product life cycle in which sales
growth slows or levels off.
• Modify the market, the product, and the marketing
mix.
Maturity Stage

9. The product life cycle stage in which a product’s
sales decline.
Decline Stage