question 2

1. QUESTION 2: HOW DOES YOUR MUSIC MAGAZINE
REPRESENT PARTICULAR SOCIAL GROUPS?

2. Who is my target audience?
• My target audience is aged between 17-27 and are both male and female.
• They will be interested in going to gigs and festivals with the indie/rock
music to represent this in my magazine I included a competition on my
front cover to make it more attractive to the readers
• My audience will also be interested in playing an instrument such a guitar
or drums.
• They will shop in places like urban outfitters and asos.

3. Stereotypes for people who like indie/ rock
music
• Hippies
• Smokes
• Drinks
• Does drugs
• Anti social
• All dress the same
• Very spiritual and free
• Piercings and tattoos

4. Mode of address
When taking my photos I had my models look directly into the
camera this gave my pictures a more serious vibe it also meant
that the audience could engage more with the artist. Although I
did also have some more natural poses to show the more laid
back side o the genre with photos like my artists playing the
guitar.

5. Camera angles
• I have used a range of different camera
angles to attract the attention of my
audience when reading the magazine
Mid shot
Long shot
Close up
I used a long shot to show my models outfit
the outfit I have chosen for her fits my
genre and would make the readers of my
magazine want to go out and buy these
outfits
I used a mid shot as it focuses more on
the model in my magazine and how he
is posing
Like the mid shot the close up focuses
more on the model but instead of the
pose it focuses more on the facial
expression.

6. How I have represented these in my magazine
• As I am distributing my magazine through beaur media I didn’t make it
clearly visible on my magazine the stereotypes such and drinking and
smoking or drug use in terms of pictures. Although I did add it in the
article on the double page spread to keep to some of the stereotypes.
• From research earlier on I found that most indie rock magazines do
contain some stereotypes of artists in their magazines but in the
publications that beaur distribute not many of their front covers include
people smoking. In fact none of my pictures include any explicit images.
I did this to counter stereotypes of the indie/rock genre.
Publications
such as
NME
include
images of
people
smoking on
their front

7. Mise-en-scene
Lighting and location-In my magazine I have got rid of certain stero-types of rock magazine such
as dark lighting as you can see from my front cover I have included a picture from my studio
shoot instead of one from an outside shoot so the lighting is more harsh.
I also chose for most of my main pictures to be ones from the studio shoot again this is for that
lighter backdrop and clean cut images
Props and costume- I made sure my models were dressed in more
indie and bright clothing to fit in with the indie genre I am trying to
portray in my magazine. As you can see most of the colours on my
front cover match eg. The colour of megs shirt is similar to the
colour of the masthead.
I used props like a guitar and records
on my contents page to show the indie
genre.

8. Location
• In my magazine the locations I used represented my audience as they are all
locations my audience can relate to for example I used an attic this would be
relatable as my target audience would hang out with their friends in their house
listening to music etc. one shot was also located around a dinning room table this
showed the social side of my target audience .
• I also used a more urban location- a wall outside this represents the more
rebellious side to the genre.

9. Language used in my magazine
In my magazine I have used proper English as I haven’t used any slang
but I have made the sentences quite informal so it appeals to my
target audience and fits in with the genre I have made the interview
on my double page like a talk show interview to make it more
interesting. To make it easier and more engaging to read as from
research I found that audiences are more likely to read articles if they
are split into smaller
sections. I have represented different the middle class social group by
using good English but I also used language my readers can relate to.
I also included bad language in my article this again represents the
way my target audience would speak.
Here in my double page spread I
have put short questions and
short answers to make it easier to
read
I have used informal
language here to appeal to
my audience

10. The Colour scheme of my magazine
I have used a red,grey and white colour
scheme in my magazine this colour scheme
is used in most indie/rock magazines such
as NME this would make my magazine look
familiar to my audience The colour red has
connotations of passion and excitement this
is how I want my artists to be portrayed as.
The colour grey is quite a neutral colour so
creates a soft tone.

11. The price of my magazine
• Lastly the price of my magazine represents my social group I
have priced my magazine at £2 as this is an affordable price
for someone at school or uni with only a part time job. I
believe this is a cheap price for a magazine so will attract
costumers.