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Business Of Social Media

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Matthew Buckland
Matthew Buckland

Presentation at the Gordon Institute of Business (GIBS), http://www.gibs.co.za/

Business
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the business of social media Matthew Buckland matthewbuckland.com GM: M&G Online Presented at the Gordon Institute of Business July 2008
What’s the fuss? We’ve been networking for years As old as humanity, itself
...but online It’s more efficient, cheaper, easier to create communities Do it on a grand scale
Business is about... Connecting people & ideas in the information economy
It’s part of us Networking is a biological urge. Our bodies work as networks.
2 key motives for joining social network: "I want to communicate better with the people that I already know and trust". "I want to increase my visibility so that I can connect with more people".
YOU! We are networking Right now, right here in this room
Take it further online? Extend life online? Grow bigger?
Types ...of social networking & media with business application ...can be external or internal Some types ...of social media with business application ...can be externally or internally focused
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[1] Anderson C. and Mayfield R. Fortune 500 Business Blogging Wiki [Via wikipedia] [2] JupiterResearch, (June 26, 2006) JupiterResearch [Via wikipedia] TYPES Corporate blogging Niche networks Professional networks ‘Social’ networks Micro-blogging Wikis Intranet 2.0
[object Object],[object Object],[object Object],[object Object],[object Object],TYPES Corporate blogging Niche networks Professional networks ‘Social’ networks Micro-blogging Wikis Intranet 2.0
[object Object],[object Object],[object Object],[object Object],[object Object],TYPES Corporate blogging Niche networks Professional networks ‘Social’ networks Micro-blogging Wikis Intranet 2.0
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TYPES Corporate blogging Niche networks Professional networks ‘Social’ networks Micro-blogging Wikis Intranet 2.0
[object Object],[object Object],[object Object],[object Object],[object Object],TYPES Corporate blogging Niche networks Professional networks ‘Social’ networks Micro-blogging Wikis Intranet 2.0
[object Object],[object Object],[object Object],TYPES Corporate blogging Niche networks Professional networks ‘Social’ networks Micro-blogging Wikis Intranet 2.0
[object Object],[object Object],[object Object],[object Object],TYPES Corporate blogging Niche networks Professional networks ‘Social’ networks Micro-blogging Wikis Intranet 2.0
 
 
 
 
 
 
 
 
 
Openess vs privacy Confidentiality NB for company Manage this tension Companies = “walled gardens”
Driven by internet and mobile communications, networks are turning into the major means of doing business ... Simply put, networks will make the world go round. So controlling the networks of this world will soon count for more than controlling the capital. Netocracy, by Jan Söderqvist and Alexander Bard (2001)
[object Object],[object Object],[object Object],Thank you msn: [email_address] Skype: matthewbuckland Linked in: matthewbuckland Twitter: matthewbuckland Facebook: matthew buckland Blog: www.matthewbuckland.com Email: [email_address]

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Business Of Social Media

  • 1. the business of social media Matthew Buckland matthewbuckland.com GM: M&G Online Presented at the Gordon Institute of Business July 2008
  • 2. What’s the fuss? We’ve been networking for years As old as humanity, itself
  • 3. ...but online It’s more efficient, cheaper, easier to create communities Do it on a grand scale
  • 4. Business is about... Connecting people & ideas in the information economy
  • 5. It’s part of us Networking is a biological urge. Our bodies work as networks.
  • 6. 2 key motives for joining social network: "I want to communicate better with the people that I already know and trust". "I want to increase my visibility so that I can connect with more people".
  • 7. YOU! We are networking Right now, right here in this room
  • 8. Take it further online? Extend life online? Grow bigger?
  • 9. Types ...of social networking & media with business application ...can be external or internal Some types ...of social media with business application ...can be externally or internally focused
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  • 26. Openess vs privacy Confidentiality NB for company Manage this tension Companies = “walled gardens”
  • 27. Driven by internet and mobile communications, networks are turning into the major means of doing business ... Simply put, networks will make the world go round. So controlling the networks of this world will soon count for more than controlling the capital. Netocracy, by Jan Söderqvist and Alexander Bard (2001)
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