The future is mobile

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The mobile web at 24.com

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The future is mobile

  1. 1. 24.Com Roadshow SEPTEMBER 2008 The future is mobile MATTHEW BUCKLAND GM: PUBLISHING
  2. 2. These days, it’s common to hear people describe the mobile web as the biggest thing since the desktop web. mobithinking.com They’re wrong.
  3. 3. It’s much, much bigger than that. mobithinking.com
  4. 4. 1,5-billion television viewers 1,4-billion paid newspapers readers 1,1-billion desktop internet usage users Source: Reuters
  5. 5. 3,3bn mobile users (or half the world’s population) Source: Reuters
  6. 6. In South Africa… mobithinking.com Jumped to 6th place in the top 10 list of countries, displacing China and the United States respectively. (Opera mini stats: Aug 2008)
  7. 7. mobithinking.com <ul><li>Top 10 sites in South Africa </li></ul><ul><li>facebook.com </li></ul><ul><li>google.com </li></ul><ul><li>wikipedia.org (back on the list) </li></ul><ul><li>gamejump.com (down from 3) </li></ul><ul><li>yahoo.com (down from 4) </li></ul><ul><li>mxit.co.za </li></ul><ul><li>peperonity.com (up from 8) </li></ul><ul><li>capetown.gumtree.co.za (up from 10 ) </li></ul><ul><li>amazon.com (new) </li></ul><ul><li>twilightwap.com (new) </li></ul>
  8. 8. mobithinking.com
  9. 9. mobithinking.com
  10. 15. New online audience Broader, bigger audience New LSMs, age groups A “mobile” audience Weekend, after-hour useage
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  12. 17. Thank you.

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