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ENTERPRISE 2.0
en·ter·prise <ul><li>unit of economic organization or activity;  especially : </li></ul><ul><li>a: a business organization...
web 2.0 <ul><li>changing trends in the use of World Wide Web technology and web design that aims to enhance creativity, in...
en·ter·prise 2.0 <ul><li>the use of participation-based web technology to empower more people within an organization.  </l...
Let's review some good examples of Enterprise 2.0
 
Still looking…
The truth is…
… enterprises don’t know what to do
What they see is
the “social” web
social is fun… but it ain’t business
Business is  people working together  to achieve  a common goal
It’s time to look  inside  the enterprise
Most enterprises consist of
the “Corporation” Headquarters Marketing Legal Operations
the “People” Agents Franchisees Associates Sales People Representatives Service Providers
a “corporate” web presence looks something like this Big Co
relationships with customers look more like this
a “corporate” web presence should look like this Big Co
More websites exponentially increases  the  corporate online  “ footprint”
give your people their own websites
let them… create connect build their business… … build your company market themselves share experiment succeed participate
The corporation benefits by… providing tools to grow business letting people express their individuality  sharing best-pra...
What happens when more people are allowed to participate?
<ul><li>Encyclopedia Britannica </li></ul><ul><li>Founded in 1768 </li></ul><ul><li>122,264 articles  </li></ul>
( on online encyclopedia that consists purely of articles contributed by visitors/members. As of July 23, 2008 it had 2,46...
Comparison The free online resource Wikipedia is about as accurate on science as the Encyclopedia Britannica, a study show...
What happens when websites extend beyond the enterprise?
A community is born.
People interacting and building your websites increases their “buy in” of the brand = increased ownership of product
Why don’t more enterprises do this?
FEAR! -Loss of Control -Possible brand inconsistency -Flamers/Online Trolls
Unless…
<ul><li>A system is built that allows </li></ul><ul><li>Approvals </li></ul><ul><li>Deletions (at a corporate level) </li>...
LoudClick Enterprise A system to build websites together and achieve a common goal.
<ul><li>LoudClick Enterprise allows </li></ul><ul><li>Review and Approval of submissions </li></ul><ul><li>Deletions at a ...
LoudClick Enterprise Allows your enterprise to capitalize on the participation culture without losing control of your brand.
 
Contact us today. [email_address] 612-216-1731
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Enterprise 2.0

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A look at how Enterprise Companies can tap into Web 2.0 using LoudClick.

Published in: Business, Design
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Enterprise 2.0

  1. 1. ENTERPRISE 2.0
  2. 2. en·ter·prise <ul><li>unit of economic organization or activity; especially : </li></ul><ul><li>a: a business organization b : a systematic purposeful activity </li></ul>
  3. 3. web 2.0 <ul><li>changing trends in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, collaboration and functionality of the web. </li></ul>
  4. 4. en·ter·prise 2.0 <ul><li>the use of participation-based web technology to empower more people within an organization. </li></ul><ul><li>a shift in thinking that places people at the forefront while the corporate entity exists to support those people through economies of scale. </li></ul>
  5. 5. Let's review some good examples of Enterprise 2.0
  6. 7. Still looking…
  7. 8. The truth is…
  8. 9. … enterprises don’t know what to do
  9. 10. What they see is
  10. 11. the “social” web
  11. 12. social is fun… but it ain’t business
  12. 13. Business is people working together to achieve a common goal
  13. 14. It’s time to look inside the enterprise
  14. 15. Most enterprises consist of
  15. 16. the “Corporation” Headquarters Marketing Legal Operations
  16. 17. the “People” Agents Franchisees Associates Sales People Representatives Service Providers
  17. 18. a “corporate” web presence looks something like this Big Co
  18. 19. relationships with customers look more like this
  19. 20. a “corporate” web presence should look like this Big Co
  20. 21. More websites exponentially increases the corporate online “ footprint”
  21. 22. give your people their own websites
  22. 23. let them… create connect build their business… … build your company market themselves share experiment succeed participate
  23. 24. The corporation benefits by… providing tools to grow business letting people express their individuality sharing best-practices between people getting the best innovation that people can offer
  24. 25. What happens when more people are allowed to participate?
  25. 26. <ul><li>Encyclopedia Britannica </li></ul><ul><li>Founded in 1768 </li></ul><ul><li>122,264 articles </li></ul>
  26. 27. ( on online encyclopedia that consists purely of articles contributed by visitors/members. As of July 23, 2008 it had 2,468,519 articles contributed by volunteers around the world since January 15, 2001. ) <ul><li>wikipedia.org </li></ul><ul><li>Founded in 2001 </li></ul><ul><li>2,538,000+ articles </li></ul>
  27. 28. Comparison The free online resource Wikipedia is about as accurate on science as the Encyclopedia Britannica, a study shows. – BBC NEWS Thursday, 15 December 2005
  28. 29. What happens when websites extend beyond the enterprise?
  29. 30. A community is born.
  30. 31. People interacting and building your websites increases their “buy in” of the brand = increased ownership of product
  31. 32. Why don’t more enterprises do this?
  32. 33. FEAR! -Loss of Control -Possible brand inconsistency -Flamers/Online Trolls
  33. 34. Unless…
  34. 35. <ul><li>A system is built that allows </li></ul><ul><li>Approvals </li></ul><ul><li>Deletions (at a corporate level) </li></ul><ul><li>Consistent branding </li></ul><ul><li>Control of the platform for future application development </li></ul>
  35. 36. LoudClick Enterprise A system to build websites together and achieve a common goal.
  36. 37. <ul><li>LoudClick Enterprise allows </li></ul><ul><li>Review and Approval of submissions </li></ul><ul><li>Deletions at a corporate level </li></ul><ul><li>Consistent branding </li></ul><ul><li>Control of the platform for future application development </li></ul><ul><li>For thousands of websites simultaneously </li></ul>
  37. 38. LoudClick Enterprise Allows your enterprise to capitalize on the participation culture without losing control of your brand.
  38. 40. Contact us today. [email_address] 612-216-1731

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