Introductionto BloggingESL 434 Writing for Publication
Defining Your Blog What is your niche? What are other bloggers in this niche posting? How can your blog stand out from the crowd?
Defining Your Blog Find your sub-niche Have a distinct voice Try a different genre of post
Blog/Web Writing Style Be conversational Blog ≠ research paper Be interactive Link to other relevant blogs and sites Encourage and reply to comments
Blog/Web Writing Style Be concise 250-300 words Be careful Check spelling and grammar Check your facts Wait before publishing emotional or controversial posts
Blog/Web Formatting Format for scanning 84% of people do not read every word online — they look for key words to identify useful content
Blog/Web Formatting Short paragraphs Lists Formatting important points Subheadings Pictures
Your Blog Assignment Develop a blog concept related to your major field Set up the blog on SCAD, Blogger.com, or elsewhere Post once a week (or more) Share your posts in the Facebook group Comment on your classmates’ posts