Introduction to blogging

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Introduction to blogging

  1. 1. Introductionto BloggingESL 434 Writing for Publication
  2. 2. Defining Your Blog What is your niche? What are other bloggers in this niche posting? How can your blog stand out from the crowd?
  3. 3. Defining Your Blog Find your sub-niche Have a distinct voice Try a different genre of post
  4. 4. Blog/Web Writing Style Be conversational  Blog ≠ research paper Be interactive  Link to other relevant blogs and sites  Encourage and reply to comments
  5. 5. Blog/Web Writing Style Be concise  250-300 words Be careful  Check spelling and grammar  Check your facts  Wait before publishing emotional or controversial posts
  6. 6. Blog/Web Formatting Format for scanning 84% of people do not read every word online — they look for key words to identify useful content
  7. 7. Blog/Web Formatting Short paragraphs Lists Formatting important points Subheadings Pictures
  8. 8. Your Blog Assignment Develop a blog concept related to your major field Set up the blog on SCAD, Blogger.com, or elsewhere Post once a week (or more) Share your posts in the Facebook group Comment on your classmates’ posts

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