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Buying & Selling eContent 2009

Short presentation, focus on social messaging

Buying & Selling eContent 2009

  1. 1. Social Software Ties #bsec09 Ross Mayfield Chairman, President & Co-founder [email_address]
  2. 2. About Socialtext <ul><li>Founded in 2002, first vendor in the Enterprise 2.0 market </li></ul><ul><li>Gartner #1 Visionary: Team Collaboration and Social Software </li></ul><ul><li>Offices in Palo Alto, NYC, London </li></ul><ul><li>5,000+ customers worldwide </li></ul>Social Networking connected with Collaboration as a Service
  3. 3. Wikis & Blogs Social Networks Dashboards & Widgets What People Expect, When They Work Social Messaging
  4. 4. What can they tools do at work? How do these apply in the business world? Photo Credit: http://www.flickr.com/photos/jbalazs/724615669/
  5. 5. Enterprise 2.0 <ul><li>Freeform Social Software Adapted for Organizations </li></ul><ul><ul><li>S earch </li></ul></ul><ul><ul><li>L inking </li></ul></ul><ul><ul><li>A uthoring </li></ul></ul><ul><ul><li>T agging </li></ul></ul><ul><ul><li>E xtensions </li></ul></ul><ul><ul><li>S ignals </li></ul></ul>Organizations Are Made Of People
  6. 6. Enterprise 2.0 Social Intranets Social Extranets Social Media
  7. 7. Search Isn’t the Answer <ul><li>The average employee spends 1 day/week searching for people and information </li></ul><ul><li>Search provides results, not answers </li></ul><ul><li>Discovery, however, provides answers, sometimes from people. And context. </li></ul>
  8. 8. Microblogging/Social Messaging Internal /Private Twitter /Public Remember when you adapted and adopted RSS?
  9. 9. Social Messaging <ul><li>Properties </li></ul><ul><li>People-centric </li></ul><ul><li>Opt-in </li></ul><ul><li>Discovery </li></ul>Patterns Sharing Q&A Status Purposes Faster Projects Faster Support Faster Sales Enterprise Security Privacy Integration Context Monitoring Activity Collaboration Uses Backchannel/PR Support Sales & Mktg
  10. 10. Customer Quotes
  11. 11. Social Software Platform Socialtext Dashboard Personalized and customizable widget-based dashboard -- manage your attention efficiently and effectively Socialtext Workspace Wiki Workspaces and Collaborative Weblogs flexible collaboration to participate, re-use and create faster Socialtext People Social networking for employees, partners & customers -- discover connections, knowledge and experts Socialtext Signals Social Messaging -- Share links, Q&A and context
  12. 12. Demo
  13. 13. Social Discovery My Conversations Discover people through your content My Colleagues Discover content through your people My Signals Bring attention to people and content Dashboard & Desktop Pay attention to people and content
  14. 14. Near Time <ul><li>Social Messaging </li></ul><ul><li>New, and near real-time </li></ul><ul><li>Ideas spread like wildfire </li></ul><ul><li>Organizations move faster </li></ul>New Old Asynchronous Real Time
  15. 15. Q&A Free Trial at Socialtext.com [email_address]

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