Chris Mclean

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  • Commonly come across people with very far fetched scenariosMost often trying to sell somethingBut you should at least consider your options
  • Commonly come across people with very far fetched scenariosMost often trying to sell somethingBut you should at least consider your options
  • Chris Mclean

    1. 1. Governing company data in the unpredictable social media setting <br />Chris McLean<br />General Manager – Technology, Knowledge and Legal<br />
    2. 2. Overview<br />What are Social Media?<br />What issues does it create for managers of information?<br />What can you do?<br />
    3. 3. What are Social Media? <br />
    4. 4.
    5. 5. Social Media<br /> Social media are works of user-created video, audio, text or multimedia that are published and shared in a social environment, such as a blog, wiki or video hosting site.<br /> www.capilanou.ca/help/login-page/active-cms/glossary.html<br /> Any website or web service that utilizes a 'social' or 'Web 2.0' philosophy. This includes blogs, social networks, social news, wikis, etc.<br /> webtrends.about.com/od/web20/a/web20-glossary_2.htm<br /> A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.<br /> Wikipedia<br />
    6. 6. Social Media<br />Blogs: Blogger, LiveJournal, TypePad, WordPress<br />Microblogging: Twitter, Google Buzz, Tumblr<br />Location-based social networks: Foursquare, Facebookplaces<br />Social networking: Facebook, Hi5, LinkedIn, MySpace, Orkut<br />Wikis: Wikia, Wikipedia<br />Social bookmarking: Delicious, StumbleUpon<br />Social news: Digg, Reddit<br />Photography and art sharing: deviantArt, Flickr, Photobucket, Picasa, SmugMug<br />Video sharing: YouTube, Dailymotion<br />Livecasting: Livestream,,Skype<br />Music and audio sharing: Pandora Radio, Last.fm, MySpace Music, <br />Presentation and document sharing: scribd, SlideShare<br />Product reviews: epinions.com, MouthShut.com<br />Business reviews: Customer Lobby, Yelp, Inc.<br />Community Q&A: Askville, EHow, Stack Exchange, WikiAnswers, Yahoo! Answers<br />Virtual worlds: Active Worlds, Forterra Systems, Second Life, The Sims Online<br />Game sharing: Kongregate, Miniclip<br />
    7. 7. Examples<br />
    8. 8. Why should you care about company data in the social media world? <br />
    9. 9. The big issue:<br />Loss of control<br />
    10. 10. What can happen?<br />Your staff give away your data<br />Your data moves out of your control<br />Your data gets damaged<br />Your staff take your data with them<br />
    11. 11. Your staff give away your data<br />Possible scenarios:<br />Staff upload internal documents or presentations on Scribd<br />Staff describing internal processes / information on LinkedIn group discussions<br />
    12. 12. Your data moves out of your control<br />Possible scenarios:<br />Your organisation’s YouTube account gets suspended<br />A staff member uses their personal account to set up your corporate presence and leaves<br />Staff members use a hosted / community site to conduct discussions and store documents<br />
    13. 13. Your data gets damaged<br />Possible scenarios:<br />Your YouTube videos are taken down by an ex-staff members<br />Your organisation’s Wikipedia’s entry gets changed<br />
    14. 14. Your staff take your data with them<br />Possible scenarios:<br />A staff member is the owner of a LinkedIn discussion group and leaves<br />A staff member moves all of your organisation’s contacts to LinkedIn and leaves<br />
    15. 15. What can you do? <br />
    16. 16. Your staff give away your data<br />Possible measures:<br />Policies<br />Education on Intellectual Property<br />Firewalls / Software<br />
    17. 17. Your data moves out of your control<br />Possible measures:<br />Use central organisation accounts for each social media site (rather than personal accounts)<br />Use a central email address to enable password resets<br />Have a central repository of accountsand passwords<br />Make sure that all staff using social media sites are aware of policies and terms of service<br />
    18. 18. Your data gets damaged<br />Possible measures:<br />Regularly monitor sites<br />Keep an internal backup of all text / images / videos<br />
    19. 19. Your staff take your data with them<br />Possible measures:<br />Use central accounts to set up any social media sites<br />Ensure that employment contracts contain adequate protection<br />Educate staff on policies and rules<br />
    20. 20. Your staff take your data with them<br />Possible measures:<br />A staff<br />
    21. 21. Questions?<br />
    22. 22. CUSTOM LAYOUT<br />Do not delete this page. <br />

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