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Top 10 Reasons To Call A Brand Strategist
- 1. Susan Schwartz Brand Strategist
- 2. Top Ten Cues it’s time to call/refer You Who Branding
- 3. #1: You have a hard time saying what you do. I, uhhhhhhhh…
- 4. #2: People stare blankly when you speak.
- 5. #3: People don’t remember you’ve met before. Oh yeah?
- 6. #4: People mistake you for your competition. No, I’m Pepsi.
- 7. #5: You have no idea what to say on your website. Your message goes here.
- 8. #6: You think you should name your company Blue… Blue Cross Blue Tree Yoga Blue Boy Blue Shield Blue Sky Yoga Blue Elephant Blue Rhino Blue Anjou Blue Lemon Blue Room Jet Blue Blue Sofa Blue Barn Bleu Clothing Blue Nile Blue Pumpkin Blue Turtle Blue House Blue Yoga Blue Tomato Blue Spa Blue Lotus Blue Peach Blue Garage
- 9. #7: You think cutting prices will help business.
- 10. #8: No one responded to your ad. Why not!?!?!
- 11. #9: You think your market is “everybody”. You need me.
- 12. The last reason to call/refer You Who Branding… #10: You want people to know who you are! Are you a geek who can’t get a date? Find chicks who dig your bits at I-Heart-Geeks.com
- 13. But wait! There’s more! 6-week Public Speaking class begins 9/11 NEW! Group branding class! Ask for details! Complimentary 30-minute consultation (must sign-up today)
- 14. Finally, whatever you do…. B-U.
Editor's Notes
- LAST YEAR, I DECIDED I HAD IT FIGHTING TRYING TO LOSE THE SAME THIRTY POUNDS, SO I WENT TO THE DOCTOR. TO GET AN ANSWER TO LOSING WEIGHT. I SAID I’VE READ ALL THESE BOOKS, AND THEY ALL SAY SOMETHING DIFFERENT AND I’M SO CONFUSED. SHE SAID, I HAVE AN ANSWER FOR YOU. AS YOU CAN IMAGINE I WAS SO EXCITED. AT LAST…SOMEONE’S GOING TO HELP ME. HERE’S WHAT SHE SAID: EAT LESS. EXERCISE MORE. SHE SAID THE ANSWER IS SIMPLE. IT’S DOING IT THAT’S HARD. CREATING A PERSONAL BRAND IS KIND OF LIKE THAT. THE ANSWERS ARE SO SIMPLE, AND SO OBVIOUS THAT YOU EITHER ALREADY KNOW THEM, OR WILL KICK YOURSELF THAT YOU DIDN’T REALIZE IT. BUT THE ANSWERS, FINDING OUT WHAT YOU HAVE TO DO IS TRIVIAL. THE CHALLENGING PART IS KEEPING TO THE PROGRAM. I CAN HELP YOU WITH THAT, TOO, BUT NOT IN THE NEXT HOUR.