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140 Twitter Marketing tips for 2013 from ExactTarget


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ExactTarget compiled a great list of Twitter tips for 2013. Check them out. Tell me what you think.

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140 Twitter Marketing tips for 2013 from ExactTarget

  1. #1 @DavidSpinks If youre not seeing results, its probably not twitters fault, its how youre using it. Thats ok. Reevaluate why youre there and apply.
  2. #2 @divinewrite Help people.
  3. #3 @calamity7373 Create a dialogue with your followers, dont just push promotions about your brand in their face.
  4. #4 Twitter about how you’re promoting your business, or how you’re getting paid, give followers something they can use! @DunnMich
  5. #5#6 Dont just talk about your product, talk about your area of expertise. And the key talk - have a dialog with your customers or potential customers.
  6. #6 Be the first to share. Get an RSS feed of topical news for your industry and post a link as soon as breaking news hits the search engines.
  7. #7 @UTFCU - From reports Ive seen, were the first credit union to use Twitter. We promote rates, products, special events.
  8. #8 Have you written a lot? Tweet the titles of all articles you have written, and each URL, so your followers can easily find them - @BeerFoxTM
  9. #9 Twitter is a conversation. Take some time to listen to what is going on and respond, dont just talk at people. @virtualewit
  10. #10 From @hatmandu: dont just use auto-follow tools to spam legions of people - instead, create individual conversations
  11. #11 Use Twitter as way to grow your networks on other social media channels. It can be the hub of your social media wheel, each channel a spoke
  12. #12 Marketing is about promoting what your expertise is & how that is advantageous to someone else. Now get to tweeting that!
  13. #13 Twitter is not a scripted dialog. It is an open conversation between you, your followers and your potential followers. @followthecolson
  14. #14#15 We all got to learn somehow! Just so much to learn, and so many followers.
  15. #15 If someone you know has good news (e.g., been promoted), but is too modest to Tweet about it, you might consider Tweeting about it yourself. @appellatelaw
  16. #16#17 @bradjward - Dont get caught up in the numbers game. 100 relevant followers on Twitter is worth more than 1000 followers any day of the week.
  17. #17#18 @makingcjc - learn how to RT (re- tweet) it not only helps you stay active, but lets people know what your interested in.
  18. #18#19 "Retweet" is a powerful tool on Twitter; helps to build your brand, following, trust & seen as an expert in your field - @mayhemstudios
  19. #19 Twitter is as good as the people you follow - @lookwebdesign
  20. #20#3 @mooshinindy - Be yourself on twitter. People will either love you or hate you for it but at least its you.
  21. #21 @sarahebuckner: It drives me crazy when people dont post for a few hours, then post 9 times in a row. If they do that a lot, I unfollow.
  22. #22 @KristieKreation - Dont just retweet, post links and post quotes!! Make sure you carry on conversations so others know a little about you.
  23. #23#23 @TimPiazza: When you trend, trying to follow your brand is like riding in the front of a roller coaster. Every moment thrills and scares.
  24. #24#24 @watsonk2 - Tweet 80% content your readers will find helpful and 20% self promotion. A good mix will get you farther than 100% promotion.
  25. #25#25 @Arsene333: Before you click send ask yourself "Would I follow this person solely based on this one tweet?" If yes, clink send.
  26. #26#26 Find the perfect balance between the quantity of your tweet versus the quality.
  27. #27#27 Make sure youre able to talk to the people who follow you. Make sure your on when their own, and free to chat.
  28. #28#28 If business has taught you anything is that you have to pick a content niche. Apply that to Twitter.
  29. #29#29 DONT BE STUCK UP! Talk to the people who took time to mention you, follow you, and/or DM you.
  30. #30#30 @SandyDfromNJ - Twitter is a great place to clarify your vision, mission & message. Are you being Re-Tweeted?
  31. #31#31 Like in Shakespeare the more interesting characters are rounded, not flat or static. So be well rounded (or appear to be).
  32. #32#32 First- Get followers. Second- Keep followers. Sounds easy right? Its actually not. It takes patience and hard work.
  33. #33#33 @Arsene333: Think of Twitter as your own public relations campaign.
  34. #34#34 You are the brand!!! Nothing else. Youre selling yourself as a person, your company and showing that you are worthy of being followed.
  35. #35#35 Be human. Don’t be the person who only talks about their product/service. Interact w/ peoplel (RT, DM, etc) on a personal level.
  36. #36#36 Dont be all over the place. Be known as the go to page for a topic, and as a reliable source for information on that topic.
  37. #37#37 @jennielees - Pay it forward - giving is as good as getting, and social capital is invaluable. Its not all about you any more.
  38. #38#38 Twitter can be a powerful tool for customer service. Listen, monitor and respond.
  39. #39#39 @Alonis - DO NOT PUSH YOUR PRODUCT. There, in 26 characters.
  40. #40#40 @azvibe - Dont use twitter if all youre going to do is promote the latest and greatest or ask for help for your business. Be yourself!!
  41. #41#41 @KevinEikenberry - The 3 Twitter Marketing Ps To use twitter effectively, be provocative, provide value, and most of all, be personable
  42. #42#42 Remember that Twitter is about communicating, not marketing. Focus on adding value to the conversation, not selling something to someone
  43. #43#43 @Chadrichards - identify, engage, respond, repeat ;)
  44. #44#44 @JillHarding - Simply be genuine and share useful information as in time it will come back to you.
  45. #45 @ExactTarget – People don’t buy from logos. People buy from people. Your social media engagement should reflect that.
  46. #46#46 If you murder someone, don’t Tweet about it. Bad for the brand - @brianspaeth
  47. #47#47 Broadcasting is great for TV. Not for Twitter. Participation is a two-way street. Get to know your groups and they will get to know you - @chuckgose
  48. #48#48 Focus on building conversations and relationships and the followers will come - @roundpeg
  49. #49 Utilize lists to keep followers organized and segmented. It helps.
  50. #50#50 Build relationships. Share ideas and info with people who have similar interests and then meet them offline @gioias
  51. #51 If you decide to use Twitter to communicate, build a strategy and deliver value to your followers.
  52. #52#52 Listen. Listen. Listen. And engage in conversations. Do not spam.
  53. #53#53 Understand your business purposes for spending time and energy on Twitter - @whalehunters
  54. #54#54 Twitter is a great equalizer. CEOs, gurus, and regular joes all have to make the best of 140 characters - @karamartens
  55. #55#55 Be mindful that your horse precedes your cart. Relationships are key - @fleurdeleigh
  56. #56#56 BROADCASTING is one thing. LISTENING is a major thing and REACTING is the real thing - @gambitfauri
  57. #57 Do not create another data silo. Connect to a CRM - @happenbetter
  58. #58#58 Content is queen. Context is king. - @taskwum
  59. #59 Putting a real name and face on your identity allows customers to associate with your brand on a personal level
  60. #60#60 Employ a content lure strategy. You point users to help content in exchange for influence.
  61. #61#61 @jecates - Following thousands of people hoping to get their attention is more likely to get you blocked than followed
  62. #62 Feed your company’s blog to Twitter and drive referral traffic.
  63. #63#63 With every tweet you’re either giving people a reason to retweet or you’re giving them a reason to unfollow - @claymabbitt
  64. #64#64 @augie_malson - develop/build relationships with your (potential followers) Use a background image that connects to your other sites.
  65. #65 Listen think then react. Don’t tweet just because. Many following doesn’t mean you are a “super star” - @greenphare
  66. #66#66 @unmarketing - Twitter is a conversation about your business/industry whether youre there or not. Your choice.
  67. #67#67 I might be crazy enough to believe Twitter can lead Social Awareness movements. Lead people to involvement - @BeTheLink
  68. #68#68 If you can’t have a vested, genuine interest in your followers then you are in the wrong business - @PhillipM
  69. #69#69 Share partner and customer content. It will add to your brand and create a community of influencers to support you.
  70. #70#70 Build relationships through interaction and remember quality of content over quantity will get you the right followers - @yougonetwork
  71. #71#71 @unmarketing - Take 5 min daily to reply/retweet others, nothing about you. Engage, interact, build.
  72. #72#72 Twitter works best when integrated. Use it to supplement blogging, email, mobile, and other social media efforts.
  73. #73 Put yourself in your customers shoes then respond how you’d expect to be treated - @dawndevirgilio
  74. #74#74 If you expect people to RT your post leave 20 -25 characters for convenient RTs! - @chrisfyvie
  75. #75 Watch, learn, and listen – then jump on in. You can’t understand social media until you use it. @VisitFingerLake
  76. #76 Do not put all of your (social media) eggs in one basket - @pmhub
  77. #77#77 Twitter marketing is cheap, easy, and effective. If you can’t do it alone get some help.
  78. #78#78 All tweets are read – not just your branding or marketing ones. Be careful what you tweet!- @krisplantrich
  79. #79 @LindsayManfredi - Twitter should be about relationship building and trust. Use it wisely and people will get that. Please dont try to sell to me.
  80. #80 Great way to establish thought- leadership and drive visibility to your owned online assets – Karen Swim
  81. #81 @coffee_online - If it smells of marketing then youre going to convince no-one. That includes spraying fake camouflage scent to cover your tracks
  82. #82#82 @socialjulie - Good marketers can focus on intricacies with a short lens and can then strategize with a long lens and with a strong ROI filter
  83. #83 Setup alerts for brand mentions and keywords in your industry to monitor conversations and respond when appropriate. – Steven Shattuck
  84. #84#84 @AlaneAnderson - Dont be the JERK at the party that just wants to sell something.
  85. #85 If all of your links point back to you, chances are I am going to ignore you - @makeseriously
  86. #86#86 Speak simple. Share Your passion. RT the best words of others - @MacksMind
  87. #87#87 Building communities that will be sticky takes longer than a few tweets – tweet early and tweet often.
  88. #88 Twitter is a great resource for gathering targeted information in specific areas of interest. – Martin Webb
  89. #89@jacobm - Promote your twitter name, Ihave a link to my twitter profile in my emailsignature, on my business cards, and at theend of all of my posts.
  90. #90 Be authentic. No seriously, be authentic. - @dawndevirgilio
  91. #91#91 Make friends with your followers and tweet then as you’d like them to tweet you - @Aislinnye
  92. #92#92 Don’t think Twitter can’t be useful for something. You can sell, broadcast, activate, converse, and share. @JasonFalls
  93. #93 Create lists to monitor competition and customers - @willhardison
  94. #94#94 Tweet funny stuff in funique (fun+unique) ways. Funky ways works too. Funquee - @briancarter
  95. #95 Be shockingly honest. Usually at least one person connects with that.
  96. #96#96 Always remember you were a beginner once too @sarahrobinson
  97. #97 Interaction is key and what social media is all about. Customers love when a company takes the time to respond to their tweets. – Scott Tolin, Lisaann Dupont and Phillip Martinez
  98. #98#98 Don’t answer “What Are You Doing? Instead: Reply, Retweet, and Respect (by following back those who follow you - @authorlisalogan
  99. #99 @jennypratt - Be Bold. Have an opinion. Talk to strangers and have fun!
  100. #100#100 Twitter bios rule. If say something interesting about yourself in 140 characters imagine what you can do with stuff you really care about? @jennypratt
  101. #101#101 Follow people outside your niche. I’ve read books I would have never known existed all from random tweets.
  102. #102 Honestly, I really don’t care what you have for lunch. But I do care to know about the light moment you created @jennypratt
  103. #103 Understand your audience and what they respond to. Important to customize your message. - @mchouston22
  104. #104 When tweeting, you dont need to make it all about you.
  105. #105#105 Staying on message in Twitter is dangerous. Learn to adapt and listen to what they are telling about your service/product
  106. #106#106 @askfrasco - Twitter is a give and take relationship, you have to contribute yourself in order to have others contribute to you.
  107. #107#107 Its called a "social network" for a reason. Build your network online as you would in real time | you dont have 2 to like every - @homestarstaging
  108. #108 @tiffsilverberg– Be real. Get to know your customer base. Be generous. Offer help! No walls.
  109. #109#109 Use Twitter as a distribution channel to push people to a landing page for email acquisition.
  110. #110#110 Provide value and they will watch for more...
  111. #111#111 @tonymarshall - Remember that its called "tweeting," not "squawking."
  112. #112 Manual good. Automatic bad. It is okay to schedule tweets but don’t automate anything. – MediaBistro
  113. #113 Remember 140 characters. It is the essence of Twitter.
  114. #114#114 @socialjulie - Marketing on Twitter is really a stripped down type of marketing. Its authentic communication; no other approach will work.
  115. #115#115 @bradpiercephd - "If you make people think they’re thinking, they’ll love you"
  116. #116#116 @smquaseb - Twitter is an ongoing conversation you participate in. It isnt about how much info you can shove out, it is about communicating.
  117. #117 Engage. Constantly.
  118. #118 Allow your employees to become an authority in their specific skill set. Trust them.
  119. #119 @blakenquist Dont talk AT people. Talk TO people. (or Dont broadcast. Engage.)
  120. #120#119 @JustShireen- Talk. Interact. Respond. It should be a conversation, not a sales pitch.
  121. #121#120 It’s a great platform to reinforce your brand by posting interesting content that could be useful to your followers. – Martin Webb
  122. #122#121 @LisaMarieDias - Keep in mind; even if you don’t have a fleet of followers, by tweeting, you are sending info out into the larger worldwide web.
  123. #123#122 @hendrylee - Experience has told us that early adopters to a marketing technology that works is going to give an unfair advantage over others who come in much later.
  124. #124#123 @jacobm- Follow people YOU think are interesting, don’t just follow folks because everyone else is.
  125. #125#124 @joshmiles- Want to recruit your employees or coworkers to Tweet? First take a minute (in person) to explain what to do and why they should.
  126. #126 Don’t be intimated. Twitter’s learning curve can be a little steep at first but it essentially boils down to three things which you’ve been doing all of your life: reading, writing and sharing. – MediaBistro
  127. #127#126 @OnRamp101- Don’t be a stranger. Say hi on the weekends. Tweet in the evening. Bring a bit of your self, even if you’re using it primarily for business connections and learning.
  128. #128 @screationz - First and foremost, you need to know the difference between posting often and spamming.
  129. #129 Remember balance between sharing sales, product, brand and customer service information to your followers.
  130. #130 @FranchiseKing suggests tweeting one of your recent press releases or blog posts daily, mixed in with other links to useful and relevant articles and blog postings.
  131. #131#130 @MoxieMarketing - creating a strategy before jumping into Twitter. What do you want to accomplish? Who do you want to reach?
  132. #132#131 @timage - T.W.E.E.T: "Timely, Worth reading, Educational, Entertaining, and Tweople-connecting."
  133. #133#132 @JonBacon - create real conversations, and remembering that everything you do on Twitter represents your brand.
  134. #134#133 @searchguru -note that best way to get retweeted is to post content that has value, such as useful blog post.
  135. #135 Fill out your bio. It’s OK to be witty, but not at the expense of clarity. Leave the abstract, wacky bios for celebrities, attention-seekers and good, old fashioned weirdos. - MediaBistro
  136. #136 Utilize shortened URLs for easy sharing and tracking!
  137. #137#137 @MichaelHartzell - create a unique landing page to link to from your Twitter profile with a greeting and introduction that is a "secret page" only for your Twitter followers.
  138. #138#138 @JoeManna - note the importance of commitment, and recommends spending at least a half hour per day discovering and Tweeting.
  139. #139#139 @StaciJShelton - following people who retweet your content in order to build relationships with people who value what you share.
  140. #140@DellOutlet - The shorter and more directyour message is, the more successfulyoure going to be.