2. News agenda
Celebrity news –
information about the
current A-list celebrities.
Register
Informal/ direct mode
of address
Masthead
Bold, RED TOP, san serif – Mirror and Sun
Serif, recognisable logo, stylised – Express and Mail
3. Headlines
Bold headline in capitals, short and punchy
• No flamboyant sentences
• Easier to read
• Faster paced
• More in tune with readership
Sensationalised language
in san serif, capitalised
and bold.
Attention grabbing by
size of letters.
4. Audience
Target audience is primarily the working
class/ down-market members of society.
News
News in question is presented as
entertainment.
Language less
complex;
Cursing/ harsh language
Play on words, homophones
Sports news, would only appeal to
readers interested in sports/ football (a
big group of people in England are
interested in football – would be sold)
5. Image
Usually exciting and emotive, image will
dominate page to convey the narrative.
Image is lurid and
provocative – usually
controversial with the way
they present celebrity in
question
Image dominates page,
telling reader what story is
about without them having
to read too much – less
complex than broadsheet Political bias
Implies the standards of
rational belief are those of
the individual believer or
those of the believer's
community.
6.
7. Tabloid Newspaper • Image led
• Popular
• The Sun, Daily Mirror and Daily Star
• Large font title at top of page
• Short stories
• Simple language
• Headlines: large and catchy; often use rhyme, puns,
alliteration
• Report on politics and international news
• Mainly include celebrity scandals and gossip
