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Codes and Conventions
- 1. Production Task- Research into Codes and Conventions: Laura Craig
- 2. Cover Pages:
- 3. Masthead – Colour coordination between magazine and artist – Union Direct mode of address – connection between audience and artist – Personal relationship (Uses and Grat.) Bold masthead – clear and stand out - Recognisable Main cover line/splash – Conveyed through cover picture - Enticing Close-up – Emotion conveyed and visible – Personal relationship (Uses and Grat.) 3 colour house scheme, pink, blue and black – Colours both gender associate with – Stands out and appealing Smaller font – Side story not main selling point – Alternate colours – Visually attractive Hermeneutic question created - Uses and Grat. model - Hypodermic needle - audience wants to know the answer Pull quote/lure – Selling point – Entice reader to continue Secondary lead – Sneak preview – Makes the reader want to read on Exclusive – Promotion and entices reader
- 4. Direct mode of address – connection between audience and artist – Personal relationship (Uses and Grat.) Masthead – Recognisable and distinct – Association with the magazine Main cover line/splash – Conveyed through cover picture - Enticing Mid-close up – Emotion conveyed and visible – Personal relationship (Uses and Grat.) 3 colour house scheme, white, red and black – Stands out and appealing – Gender neutral colours Sub title text – Colour coordination between magazine and artist – Union Exclusivity – Promotion – Bold and stands out to reader Secondary lead – Sneak preview – Makes the reader want to read on Smaller font – Side story not main selling point – Alternate colours – Visually attractive Hermeneutic question created - Uses and Grat. model - Hypodermic needle - audience wants to know the answer Make-up/clothes/hair done – Attraction – Subject of male gaze - Mulvey
- 5. Direct mode of address – Connection between audience and artist – Personal relationship (Uses and Grat.) Pull quote – Insight into cover story – Call upon personal experiences (Uses and Grat.) Masthead – Distinct and well- known logo – Bold and aggressive colour – Recurrent positioning Lead story – Links to cover picture - Intriguing Exclusivity – Promotion – Bold and stands out to reader Close-up – Emotion conveyed and visible – Personal relationship (Uses and Grat.) Smaller font – Side story not main selling point – Alternate colours – Visually attractive Big names in industry – Attracts fans – Bold lettering – Smaller font fro less important than cover story Box-out – Attraction to text – Stands out from magazine Make-up/clothes/hair done – Attraction – Subject of male gaze - Mulvey 3 colour house scheme, white, red and black – Stands out and appealing – Gender neutral colours
- 6. 3 colour house scheme, white, red and black – Stands out and appealing – Gender neutral colours Masthead – Distinct and well- known logo – Bold and aggressive colour – Recurrent positioning Cleavage – Attraction – Subject of male gaze - Mulvey Direct mode of address – connection between audience and artist – Personal relationship (Uses and Grat.) Exclusive – Promotion and entices reader Smaller font – Side story not main selling point – Alternate colours – Visually attractive Pull quote/lure – Selling point – Entice reader to continue Main cover line/splash – Anchors image – Her name entices fans – Insight to article Hermeneutic question created - Uses and Grat. model - Hypodermic needle - audience wants to know the answer Box-out – Attraction to text – Stands out from magazine
- 8. Logo – Contrasting colours – stands out to reader – Brand awareness Issue date – Current news – Informative (Uses and Grat.) Page referencing – Easy navigation – Links to pictures – Informing on article (Uses and Grat.) Box-out – Attraction to text – Stands out from magazine Small description – Insight – Entices the reader White border – Simple layout – Neat and tidy Larger sub heading for the important article – Small for less interesting Pull quote/lure – Selling point – Entice reader to continue 2 contents pages – ‘A-side’ and ‘B-side’ – Distinguishable Consistent colour scheme for text – Black, white and red – Gender neutral Low-angle shot – Empowering – Contrast to background – Looming shadow
- 9. Logo – Contrasting colours – stands out to reader – Brand awareness Cleavage – Attraction – Subject of male gaze - Mulvey 2 contents pages – ‘A-side’ and ‘B-side’ – Distinguishable Issue date – Current news – Informative (Uses and Grat.) Page referencing – Easy navigation – Links to pictures – Informing on article (Uses and Grat.) White border – Simple layout – Neat and tidy Larger sub headings for important articles – Small for less interesting Small description – Insight – Entices the reader Various images – Colour and black/white – Appealing to reader Consistent colour scheme for text – Black, white and red – Gender neutral
- 10. Logo – Contrasting colours – stands out to reader – Brand awareness Issue date – Current news – Informative (Uses and Grat.) Page referencing – Easy navigation – Links to pictures – Informing on article (Uses and Grat.) Cleavage – Attraction – Subject of male gaze - Mulvey Box-out – Attraction to text – Stands out from magazine Small description – Insight – Entices the reader Bold feature titles – Stands out to readers Marketing – Exclusive deal for loyal readers Consistent colour scheme for text – Black, white and red – Gender neutral Main cover line – Image appropriate to article - Insight
- 11. Logo – Contrasting colours – stands out to reader – Brand awareness Issue date – Current news – Informative (Uses and Grat.) Page referencing – Easy navigation – Links to pictures – Informing on article (Uses and Grat.) Box-out – Attraction to text – Stands out from magazine Small description – Insight – Entices the reader Marketing – Exclusive deal for loyal readers Bold feature titles – Stands out to readers Consistent colour scheme for text – Black, white and red – Gender neutral Main cover line – Image appropriate to article - Insight
- 13. Direct mode of address – connection between audience and artist – Personal relationship (Uses and Grat.) Hermeneutic question created - Uses and Grat. model - Hypodermic needle - audience wants to know the answer General convention – Pages split with image one side and text the other Mise-en- scene – Costume – Matches colour scheme Inconsistent font sizes and styles – Importance of title, sub text Feminine clothes – Short dress – Skin revealed – Subject of male gaze - Mulvey Bold title in the background – Artist sitting on flag to emphasise Neatly arranged – Columns – Smaller text than important titles – Informing of artist (Uses and Grat.) Accreditation to picture taker and journalist – bold and stands out Drop cap – Bold lettering to indicate beginning of article
- 14. Cleavage – Sexual attraction of pose – Subject of male gaze - Mulvey Direct mode of address – connection between audience and artist – Personal relationship (Uses and Grat.) General convention – Pages split with image one side and text the other Image in black and white – Vintage effect – Link to text on opposite page Drop cap – Bold lettering to indicate beginning of article Logo – Continuation – stands out to reader next to page number – Brand awareness Q article style house colour system – Continuatio n in letter ‘L’ for artist Neatly arranged – Columns – Informing of artist (Uses and Grat.) Artist name in top right-hand corner – Fans will want to read – Informative (Uses and Grat.)
- 15. General convention – Pages split with images one side and text the other Neatly arranged – Columns – Smaller text than important titles – Informing of artist (Uses and Grat.) Pull quote/lure – Selling point – Entice reader to continue Drop cap – Bold lettering to indicate beginning of article Inconsistent font sizes and styles – Importance of title, sub text Exclusive – Promotion and entices reader Images in black and white – Vintage effect – Link to text on opposite page Box-out – Attraction to sub text – Stands out on spread and pictures Continuation of 3 colour house scheme, white, red and black – Stands out and appealing – Gender neutral colours Artist name mentioned in title – Informative – Uses and Grat.
- 16. Direct mode of address – connection between audience and artist – Personal relationship (Uses and Grat.) General convention – Pages split with image one side and text the other Inconsistent font sizes and styles – Importance of title, sub text Neatly arranged – Columns – Smaller text than important titles – Informing of artist (Uses and Grat.) Drop cap – Bold lettering to indicate beginning of article Mise-en- scene – Costume – Matches colour scheme Highlight artists name in coloured text – Informative and entices fans – Use and Grat. Plain background – Contrasts with bold and irregular paper cut-out lettering Pull quote/lure – Selling point – Entice reader to continue