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1. evaluation
B2 – Sunderland documentary

2. Purpose of the process
+ During the process of making my documentary, I did lengthy research on multiple
topics which have led me to my final product. Firstly, I did an assessment of the
brief that I was given by our client (Sunderland Culture) and broke it down into
the key points that would help me match my documentary to the brief. The brief
said to create a short documentary/short film that was based in the region or was
related in some way, I did this by creating a documentary that is about the city’s
football club. However, my documentary wasn’t as short as anticipated and
instead turned out to be about 37 minutes which is well over (yet still acceptable)
the briefs recommendation of 10-15 minutes, secondly, the brief said to aim my
documentary at people between 16-25 yet my documentary doesn’t have a
specific age bracket for its demographic and appeals to everyone which still
meets the requirements, while appealing to more people.

3. Purpose of the process (2)
After interpreting the brief, I did some research into the client and the
audience, I did this by googling similar projects that Sunderland Culture
have done in the past and what they have done within the community. I
researched the client by interviewing and showing my pitch to a group of
people within the target demographic, then I obtained and reviewed their
feedback. The purpose of this was to gain a better understanding of the
client and audience as understanding both gave me an Insite into how I
should be making my documentary, suited to the wants of the client and
audience. After I had gathered all this research and evidence of prior
products, I started writing the script for my documentary, after I it was
completed, I received feedback on it from the same group of people as
before.

4. Client research evaluation
+ The purpose of the client research is to discover what our
client does, what their values are and who their audience
is, so It is important that I research the client so I can
properly suit my work to their standards and values. I
started by researching who Sunderland culture are and
what the charity’s goal is to achieve, from this I found out
what their charity does and how they plan to change
Sunderland’s image to attract tourism to the city. After this,
I looked at some of their previous campaigns and
workshops to see what type of events they hold and what
kind of projects they have planned for the city, I also
looked to see if and how successful these previous projects
had been for the city and the charity. Finally, I summarised
what I learned about the client from my research and
overall, I think I researched into the client quite well and I
believe this helped me create a better product which was
well suited to the client's brief.

5. Audience research evaluation
+ For my audience research, I conducted a focus group, a
questionnaire form and did some research into the age
demographic that my audience falls under. Firstly, I started off
with a focus group and google form questionnaire where I
asked a group of my classmates a series of questions relating
to the theme of my documentary and if they like my idea.
From this I discovered what people in my target audience
liked and disliked about my theme which I overall think was a
success. Next, I did my own online research into the viewing
habits of people in the audience demographic, this led me to
discover that they tend to view TV less and lean towards
platforms such as Netflix and YouTube. This research
reassured my confidence that uploading my documentary to
YouTube would help to reach my intended audience. Finally, I
constructed a simple audience profile on what my target
audience likes, mimicking the NME reader profiles that are
created for some magazines. Overall, this research helped to
establish who the audience is and what I need to do to
appeal to them.

6. Pre and post-production
+ My pre-production consisted of two sections, my script and my logistical forms for the
documentary. I write my script as a word document and exported it onto blogger, I did the
same with the logistical forms. The purpose of the logistical forms is to show that I had
permission to film at whichever location I have shot at, this is necessary as filming on private
property without permission is unlawful in some instances (a studio, like what I have used
would have those laws in place). One of the forms is a payment agreement for location
scouting, these outline who is preforming the scouting and how much that person is expected
to be paid. The Post-production diary is a documentation of how I edited my video (which
recourses I used, how/why I edit something a certain way etc..) I have documented my process
in this way to show that I understand what I'm doing and make it easier to understand my
intentions for other people. My production dairy is the same process except it documents my
making of the documentary rather than the editing process. I do this for the same reason. This
is overall helpful for anyone looking to review my making of the documentary and I believe
that I've done a good job of explaining myself.

7. My intentions in the editing process
+ In the edit I intended to provide visual aid in the form of pictures and
video clips for the relevant part of the script that I was referencing in the
video, my intention for this was to break up my video and make it seem
more fluid rather than just a big block of informational speech. I believe
this worked and made my documentary more interesting and viewable.
Between the season segments, I created little title screens that had a
backing track and blurred video behind it, I only used clips from the
season that I was speaking about, and the music I was using were song
that are associated with the club by supporters (‘Power’ by Kanye west,
‘Seven nation army’ by the white stripes etc). My intention for this was to
evoke emotion in supporters to feel a certain way, weather that was
pride, optimism, sadness etc.. As the association between the song and
the club creates a sub conscious link in their mind and will hopefully
make them feel a certain way. The reason that I blurred the clips in the
background was to put more emphasis on the text but still include a
subtle reference to a moment in that season. Overall, I think I did a good
job in providing visual aid and stimulation throughout my long
monologue and with that I made my documentary more emotive and
interesting.

8. Product Evaluation
+ The product that I created was a
documentary based on the past decade of
Sunderland AFC’s history, It looked at what
went wrong at the club and if that could’ve
led to their downfall and ultimate back-to-
back relegations. The documentary then
shifted focus towards Sunderland’s time in
league one and their battle to escape the 3rd
tier, I cover the 2nd change of ownership as
well as the highs and lows that Sunderland
experienced whilst in league one, ultimately
finishing with the season that sunder land
won the play-offs to get promoted back to
the championship.

9. Product evaluation (2)
+ I started off my documentary with a monologue about how the
football club is ingrained into the city and how it’s the thing that
most visitors are here for, I then cut to my intro which showcased
Sunderland's greatest achievement (the 1973 FA cup final victory
over Leeds United), arial footage of Roker Park and The stadium
of light and finally, archived footage of the city’s shipyards where
men were working and launching a boat. I made this intro to
show the clubs and city’s entwined history and show just how
much the club means to the people of Sunderland. I believe that
the intro does a good job of showcasing what I desired to
showcase. In my video, I have broken down every season from
the 2013/14 season up until the 2021/22 season, explaining what
happened, where the club finished and how the team preformed
throughout the seasons. I think I did a good job of
communicating the information to the audience; however, I think
that I stutter and mess up my speech in some parts which could
be distracting or seen as unprofessional, but I think that I did
well in coving up most of that in the final edit.

10. Overall evaluation of the project
+ I believe my strengths in this project was the editing and filming, as I am very pleased with the final
product and enjoyed every second of the editing process because it allowed me to express my
creativity in my work. I also managed my time quite well in this area and hit every deadline I needed
to. My weakness in this project has been time organisation with my written work, as much as I am
proud at the level of detail I have included in some of my written work however, I could’ve certainly
handled my time a lot better during the written work segment of the project.
+ If I were to redo this project, I would focus a lot more on the regeneration of the city in my
documentary and how the club may have been I catalyst in the regeneration project that the city is
going through, this would also further emphasise the connection between the football club and the
city.
+ Overall, I think I personally think I did well when completing and managing this project, I wasn’t
behind on any of the deadlines, and I stuck to the brief when needed. I like how my final
documentary turned out and I am pleased with my research throughout the project. My
management of the editing and filming process was handled quite well as I spread my work out
equally over the week or two that it took to edit my documentary however, on the final day I had
some technical issues and had to stay up quite late to fix them which left me exhausted the
following day.