The Daily Mirror, Daily Mail, and The Sun are British tabloids that have distinct conventions for their mastheads, audiences, political biases, news coverage, and presentation of news. The Daily Mirror targets an older, left-leaning audience and focuses on sports and celebrity news. The Daily Mail targets women and upper/middle classes with a right-wing bias, covering softer news. The Sun targets lower/middle classes aged 55+ with right-wing coverage of general news, celebrity, and sports. Their headlines are attention-grabbing with images selected to create effects. The Daily Mirror uses direct address while The Daily Mail uses rhetorical phrases.