SlideShare a Scribd company logo
TABLOID
NEWSPAPER
CONVENTIONS
MASTHEADS
Red top, bold, sans serif
More stylised, serif font with the royal
coat of arms.
Unconventional compared to the red
top tabloid mastheads.
Red top, bold, sans serif and slightly slanted
However, not all letters are capitalised
AUDIENCE + NEWS AGENDA + POLITICAL BIAS
Daily Mirror
Audience:
The audience is usually older
with almost half the audience
aged 65+, targeted at a mid-
market audience
Political Bias:
Left-wing
News Agenda:
Mainly sports and celebrity
news but does also cover some
political news.
The Daily Mail
Audience:
Uniquely for a British daily
newspaper, women make up
the majority (52–55%) of the
audience and the average age
of a reader is 56. About 63%
upper and middle class.
Political Bias:
Right-wing
News Agenda:
Much of the Daily Mail’s
coverage is softer news like
entertainment and celebrity
news however it very often also
covers some political news.
The Sun
Audience:
The audience is usually lower
to middle social classes and
the majority of readers are
aged 55+
Political Bias:
Right-wing
News Agenda:
General news, celebrity news
and sport.
NEWS PRESENTATION + REGISTER
The Sun:
News is presented as entertainment in an informal register, direct address is less common.
The Daily Mail:
News is presented as entertainment in an informal register, direct address is less common but there are a lot of
exclamatory of rhetorical phrases used for emphasis.
Daily Mirror:
News is presented as entertainment in an informal register, very commonly using a direct mode of address.
Language is highly sensationalised (commonly using alliteration or rhyme) and attention grabbing.
IMAGE +
HEADLINES
Daily Mirror:
The Daily Mirror uses a sans serif
font in white, based on the Futura
and Helvetica fonts. The headline is
always fully capitalised and bold.
Sometimes, certain words or letters
may be highlighted yellow for
emphasis. There can be exceptions
(lowercase headline or the use of a
black font). The headline always
relates to the image.
The images are usually big and eye
catching to grab attention. They’re
usually selected to create the desired
effect.
The Sun:
The Sun uses a sans serif font in
white. The headline is bold
almost always fully capitalised
however there are a few
exceptions where the headline
will be in lowercase. The Sun will
often play on words and use
rhymes to make the headlines
more exciting. The headline
always relates to the image.
Similarly to the Daily Mirror,
images are usually selected in
order to create the desired
effect. They’re also big and eye
catching to grab attention.
The Daily Mail:
The Daily Mail uses a casual font
that is usually black on white.
The headline is almost always
fully capitalised (with few
exceptions). The headline is
always separate from the image,
unlike on The Sun and Daily
Mirror. It goes back to the
regular convention only
occasionally as seen below. The
headline usually relates to the
image.
Images are selected carefully to
portray a certain emotion and
create the desired effect on the
audience. The images are
usually smaller and put in the
LAYOUT
Tabloid Newspaper Conventions.pptx
Tabloid Newspaper Conventions.pptx
Tabloid Newspaper Conventions.pptx
Tabloid Newspaper Conventions.pptx

More Related Content

Similar to Tabloid Newspaper Conventions.pptx

Magazine Headline and Newspaper Analysis K.Brett
Magazine Headline and Newspaper Analysis K.BrettMagazine Headline and Newspaper Analysis K.Brett
Magazine Headline and Newspaper Analysis K.Brett
bretkath07
 
Codes and conventions front cover
Codes and conventions   front coverCodes and conventions   front cover
Codes and conventions front cover
samanthaleeASMEDIA
 
Broadsheet Newspaper Conventions.pptx
Broadsheet Newspaper Conventions.pptxBroadsheet Newspaper Conventions.pptx
Broadsheet Newspaper Conventions.pptx
Aleksandra Gronus
 
03 C AND C PRODUCTION.pptx
03 C AND C PRODUCTION.pptx03 C AND C PRODUCTION.pptx
03 C AND C PRODUCTION.pptx
SterlingChandler
 
tabloid c and c.pptx
tabloid c and c.pptxtabloid c and c.pptx
tabloid c and c.pptx
maryfsanders96
 
Tabloid.pptx
Tabloid.pptxTabloid.pptx
Tabloid.pptx
IamJacksColon
 
Tabloid.pptx
Tabloid.pptxTabloid.pptx
Tabloid.pptx
IamJacksColon
 
V magazine contents review
V magazine contents reviewV magazine contents review
V magazine contents review
tiffanicullen
 
Copy of conventions of magazine covers (fashion) 2
Copy of conventions of magazine covers (fashion) 2Copy of conventions of magazine covers (fashion) 2
Copy of conventions of magazine covers (fashion) 2
OllauraTinitigan
 
Copy of conventions of magazine covers (fashion)
Copy of conventions of magazine covers (fashion)Copy of conventions of magazine covers (fashion)
Copy of conventions of magazine covers (fashion)
OllauraTinitigan
 
Unit 13 powerpoint lo4 pitch
Unit 13 powerpoint lo4 pitchUnit 13 powerpoint lo4 pitch
Unit 13 powerpoint lo4 pitch
olong17
 
Real Life Magazines Research
Real Life Magazines ResearchReal Life Magazines Research
Real Life Magazines Research
Emily861770
 
Magazine analysis
Magazine analysisMagazine analysis
Magazine analysis
Becca Martin
 
Magazine Research
Magazine Research Magazine Research
Magazine Research
MahimaAbedin
 
Front cover analysis
Front cover analysisFront cover analysis
Front cover analysis
harrydonald
 
Front cover analysis
Front cover analysisFront cover analysis
Front cover analysis
harrydonald
 
Research for magazine
Research for magazineResearch for magazine
Research for magazine
oliviabonney227
 
analysis of magazines' front covers
analysis of magazines' front coversanalysis of magazines' front covers
analysis of magazines' front covers
EllisroseMicklewrigh1
 
Analysis of magazines' front covers
Analysis of magazines' front coversAnalysis of magazines' front covers
Analysis of magazines' front covers
EllisroseMicklewrigh1
 
Codes and conventions of a double page spread
Codes and conventions of a double page spreadCodes and conventions of a double page spread
Codes and conventions of a double page spread
katieannalynch
 

Similar to Tabloid Newspaper Conventions.pptx (20)

Magazine Headline and Newspaper Analysis K.Brett
Magazine Headline and Newspaper Analysis K.BrettMagazine Headline and Newspaper Analysis K.Brett
Magazine Headline and Newspaper Analysis K.Brett
 
Codes and conventions front cover
Codes and conventions   front coverCodes and conventions   front cover
Codes and conventions front cover
 
Broadsheet Newspaper Conventions.pptx
Broadsheet Newspaper Conventions.pptxBroadsheet Newspaper Conventions.pptx
Broadsheet Newspaper Conventions.pptx
 
03 C AND C PRODUCTION.pptx
03 C AND C PRODUCTION.pptx03 C AND C PRODUCTION.pptx
03 C AND C PRODUCTION.pptx
 
tabloid c and c.pptx
tabloid c and c.pptxtabloid c and c.pptx
tabloid c and c.pptx
 
Tabloid.pptx
Tabloid.pptxTabloid.pptx
Tabloid.pptx
 
Tabloid.pptx
Tabloid.pptxTabloid.pptx
Tabloid.pptx
 
V magazine contents review
V magazine contents reviewV magazine contents review
V magazine contents review
 
Copy of conventions of magazine covers (fashion) 2
Copy of conventions of magazine covers (fashion) 2Copy of conventions of magazine covers (fashion) 2
Copy of conventions of magazine covers (fashion) 2
 
Copy of conventions of magazine covers (fashion)
Copy of conventions of magazine covers (fashion)Copy of conventions of magazine covers (fashion)
Copy of conventions of magazine covers (fashion)
 
Unit 13 powerpoint lo4 pitch
Unit 13 powerpoint lo4 pitchUnit 13 powerpoint lo4 pitch
Unit 13 powerpoint lo4 pitch
 
Real Life Magazines Research
Real Life Magazines ResearchReal Life Magazines Research
Real Life Magazines Research
 
Magazine analysis
Magazine analysisMagazine analysis
Magazine analysis
 
Magazine Research
Magazine Research Magazine Research
Magazine Research
 
Front cover analysis
Front cover analysisFront cover analysis
Front cover analysis
 
Front cover analysis
Front cover analysisFront cover analysis
Front cover analysis
 
Research for magazine
Research for magazineResearch for magazine
Research for magazine
 
analysis of magazines' front covers
analysis of magazines' front coversanalysis of magazines' front covers
analysis of magazines' front covers
 
Analysis of magazines' front covers
Analysis of magazines' front coversAnalysis of magazines' front covers
Analysis of magazines' front covers
 
Codes and conventions of a double page spread
Codes and conventions of a double page spreadCodes and conventions of a double page spread
Codes and conventions of a double page spread
 

Recently uploaded

NOTICE WRITING 1.pptx.pdfwefesddsdfcsdcd
NOTICE WRITING 1.pptx.pdfwefesddsdfcsdcdNOTICE WRITING 1.pptx.pdfwefesddsdfcsdcd
NOTICE WRITING 1.pptx.pdfwefesddsdfcsdcd
SUHAANI1
 
哪里购买美国乔治城大学毕业证硕士学位证书原版一模一样
哪里购买美国乔治城大学毕业证硕士学位证书原版一模一样哪里购买美国乔治城大学毕业证硕士学位证书原版一模一样
哪里购买美国乔治城大学毕业证硕士学位证书原版一模一样
tc73868
 
原版制作(UNITO毕业证书)都灵大学毕业证Offer一模一样
原版制作(UNITO毕业证书)都灵大学毕业证Offer一模一样原版制作(UNITO毕业证书)都灵大学毕业证Offer一模一样
原版制作(UNITO毕业证书)都灵大学毕业证Offer一模一样
dxtmnb3y
 
哪里办理(sjsu毕业证书)美国圣何塞州立大学毕业证硕士文凭证书原版一模一样
哪里办理(sjsu毕业证书)美国圣何塞州立大学毕业证硕士文凭证书原版一模一样哪里办理(sjsu毕业证书)美国圣何塞州立大学毕业证硕士文凭证书原版一模一样
哪里办理(sjsu毕业证书)美国圣何塞州立大学毕业证硕士文凭证书原版一模一样
19rmjonz
 
哪里购买(ucr毕业证书)美国加州大学河滨分校毕业证研究生文凭证书原版一模一样
哪里购买(ucr毕业证书)美国加州大学河滨分校毕业证研究生文凭证书原版一模一样哪里购买(ucr毕业证书)美国加州大学河滨分校毕业证研究生文凭证书原版一模一样
哪里购买(ucr毕业证书)美国加州大学河滨分校毕业证研究生文凭证书原版一模一样
a0pr7yf1
 
ARNAUVALERY RECORD STORE SCAVENGER HUNT.
ARNAUVALERY RECORD STORE SCAVENGER HUNT.ARNAUVALERY RECORD STORE SCAVENGER HUNT.
ARNAUVALERY RECORD STORE SCAVENGER HUNT.
ValeryArnau
 
This is a test powerpoint!!!!!!!!!!!!!!!
This is a test powerpoint!!!!!!!!!!!!!!!This is a test powerpoint!!!!!!!!!!!!!!!
This is a test powerpoint!!!!!!!!!!!!!!!
briannedpegg
 
Ealing London Independent Photography meeting - June 2024
Ealing London Independent Photography meeting - June 2024Ealing London Independent Photography meeting - June 2024
Ealing London Independent Photography meeting - June 2024
Sean McDonnell
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka ! Fix Satta Matka ! Matka Result ! Matka Guessing ! ...
❼❷⓿❺❻❷❽❷❼❽  Dpboss Matka ! Fix Satta Matka ! Matka Result ! Matka Guessing ! ...❼❷⓿❺❻❷❽❷❼❽  Dpboss Matka ! Fix Satta Matka ! Matka Result ! Matka Guessing ! ...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka ! Fix Satta Matka ! Matka Result ! Matka Guessing ! ...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
 
➒➌➎➏➑➐➋➑➐➐ Dpboss Matka Guessing Satta Matka Kalyan panel Chart Indian Matka ...
➒➌➎➏➑➐➋➑➐➐ Dpboss Matka Guessing Satta Matka Kalyan panel Chart Indian Matka ...➒➌➎➏➑➐➋➑➐➐ Dpboss Matka Guessing Satta Matka Kalyan panel Chart Indian Matka ...
➒➌➎➏➑➐➋➑➐➐ Dpboss Matka Guessing Satta Matka Kalyan panel Chart Indian Matka ...
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
FinalLessonPlanResponding.docxnknknknknknk
FinalLessonPlanResponding.docxnknknknknknkFinalLessonPlanResponding.docxnknknknknknk
FinalLessonPlanResponding.docxnknknknknknk
abbieharman
 
Barbie Made To Move Skin Tones Matches.pptx
Barbie Made To Move Skin Tones Matches.pptxBarbie Made To Move Skin Tones Matches.pptx
Barbie Made To Move Skin Tones Matches.pptx
LinaCosta15
 
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
➒➌➎➏➑➐➋➑➐➐ Kalyan Matka Satta Matka Dpboss Matka Guessing Indian Matka
➒➌➎➏➑➐➋➑➐➐ Kalyan Matka Satta Matka Dpboss Matka Guessing Indian Matka➒➌➎➏➑➐➋➑➐➐ Kalyan Matka Satta Matka Dpboss Matka Guessing Indian Matka
➒➌➎➏➑➐➋➑➐➐ Kalyan Matka Satta Matka Dpboss Matka Guessing Indian Matka
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
Jennifer Murillo's Storyboard: Bardic Sandbag
Jennifer Murillo's Storyboard: Bardic SandbagJennifer Murillo's Storyboard: Bardic Sandbag
Jennifer Murillo's Storyboard: Bardic Sandbag
mariajennifermurillo
 
➒➌➎➏➑➐➋➑➐➐ Dpboss Matka Guessing Satta Matka Kalyan panel Chart Indian Matka ...
➒➌➎➏➑➐➋➑➐➐ Dpboss Matka Guessing Satta Matka Kalyan panel Chart Indian Matka ...➒➌➎➏➑➐➋➑➐➐ Dpboss Matka Guessing Satta Matka Kalyan panel Chart Indian Matka ...
➒➌➎➏➑➐➋➑➐➐ Dpboss Matka Guessing Satta Matka Kalyan panel Chart Indian Matka ...
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
Portfolio of my work as my passion and skills
Portfolio of my work as my passion and skillsPortfolio of my work as my passion and skills
Portfolio of my work as my passion and skills
waljorylypil626
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
 
My storyboard for a sword fight scene with lightsabers
My storyboard for a sword fight scene with lightsabersMy storyboard for a sword fight scene with lightsabers
My storyboard for a sword fight scene with lightsabers
AlejandroGuarnGutirr
 

Recently uploaded (20)

NOTICE WRITING 1.pptx.pdfwefesddsdfcsdcd
NOTICE WRITING 1.pptx.pdfwefesddsdfcsdcdNOTICE WRITING 1.pptx.pdfwefesddsdfcsdcd
NOTICE WRITING 1.pptx.pdfwefesddsdfcsdcd
 
哪里购买美国乔治城大学毕业证硕士学位证书原版一模一样
哪里购买美国乔治城大学毕业证硕士学位证书原版一模一样哪里购买美国乔治城大学毕业证硕士学位证书原版一模一样
哪里购买美国乔治城大学毕业证硕士学位证书原版一模一样
 
原版制作(UNITO毕业证书)都灵大学毕业证Offer一模一样
原版制作(UNITO毕业证书)都灵大学毕业证Offer一模一样原版制作(UNITO毕业证书)都灵大学毕业证Offer一模一样
原版制作(UNITO毕业证书)都灵大学毕业证Offer一模一样
 
哪里办理(sjsu毕业证书)美国圣何塞州立大学毕业证硕士文凭证书原版一模一样
哪里办理(sjsu毕业证书)美国圣何塞州立大学毕业证硕士文凭证书原版一模一样哪里办理(sjsu毕业证书)美国圣何塞州立大学毕业证硕士文凭证书原版一模一样
哪里办理(sjsu毕业证书)美国圣何塞州立大学毕业证硕士文凭证书原版一模一样
 
哪里购买(ucr毕业证书)美国加州大学河滨分校毕业证研究生文凭证书原版一模一样
哪里购买(ucr毕业证书)美国加州大学河滨分校毕业证研究生文凭证书原版一模一样哪里购买(ucr毕业证书)美国加州大学河滨分校毕业证研究生文凭证书原版一模一样
哪里购买(ucr毕业证书)美国加州大学河滨分校毕业证研究生文凭证书原版一模一样
 
ARNAUVALERY RECORD STORE SCAVENGER HUNT.
ARNAUVALERY RECORD STORE SCAVENGER HUNT.ARNAUVALERY RECORD STORE SCAVENGER HUNT.
ARNAUVALERY RECORD STORE SCAVENGER HUNT.
 
This is a test powerpoint!!!!!!!!!!!!!!!
This is a test powerpoint!!!!!!!!!!!!!!!This is a test powerpoint!!!!!!!!!!!!!!!
This is a test powerpoint!!!!!!!!!!!!!!!
 
Ealing London Independent Photography meeting - June 2024
Ealing London Independent Photography meeting - June 2024Ealing London Independent Photography meeting - June 2024
Ealing London Independent Photography meeting - June 2024
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka ! Fix Satta Matka ! Matka Result ! Matka Guessing ! ...
❼❷⓿❺❻❷❽❷❼❽  Dpboss Matka ! Fix Satta Matka ! Matka Result ! Matka Guessing ! ...❼❷⓿❺❻❷❽❷❼❽  Dpboss Matka ! Fix Satta Matka ! Matka Result ! Matka Guessing ! ...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka ! Fix Satta Matka ! Matka Result ! Matka Guessing ! ...
 
➒➌➎➏➑➐➋➑➐➐ Dpboss Matka Guessing Satta Matka Kalyan panel Chart Indian Matka ...
➒➌➎➏➑➐➋➑➐➐ Dpboss Matka Guessing Satta Matka Kalyan panel Chart Indian Matka ...➒➌➎➏➑➐➋➑➐➐ Dpboss Matka Guessing Satta Matka Kalyan panel Chart Indian Matka ...
➒➌➎➏➑➐➋➑➐➐ Dpboss Matka Guessing Satta Matka Kalyan panel Chart Indian Matka ...
 
FinalLessonPlanResponding.docxnknknknknknk
FinalLessonPlanResponding.docxnknknknknknkFinalLessonPlanResponding.docxnknknknknknk
FinalLessonPlanResponding.docxnknknknknknk
 
Barbie Made To Move Skin Tones Matches.pptx
Barbie Made To Move Skin Tones Matches.pptxBarbie Made To Move Skin Tones Matches.pptx
Barbie Made To Move Skin Tones Matches.pptx
 
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
 
➒➌➎➏➑➐➋➑➐➐ Kalyan Matka Satta Matka Dpboss Matka Guessing Indian Matka
➒➌➎➏➑➐➋➑➐➐ Kalyan Matka Satta Matka Dpboss Matka Guessing Indian Matka➒➌➎➏➑➐➋➑➐➐ Kalyan Matka Satta Matka Dpboss Matka Guessing Indian Matka
➒➌➎➏➑➐➋➑➐➐ Kalyan Matka Satta Matka Dpboss Matka Guessing Indian Matka
 
Jennifer Murillo's Storyboard: Bardic Sandbag
Jennifer Murillo's Storyboard: Bardic SandbagJennifer Murillo's Storyboard: Bardic Sandbag
Jennifer Murillo's Storyboard: Bardic Sandbag
 
➒➌➎➏➑➐➋➑➐➐ Dpboss Matka Guessing Satta Matka Kalyan panel Chart Indian Matka ...
➒➌➎➏➑➐➋➑➐➐ Dpboss Matka Guessing Satta Matka Kalyan panel Chart Indian Matka ...➒➌➎➏➑➐➋➑➐➐ Dpboss Matka Guessing Satta Matka Kalyan panel Chart Indian Matka ...
➒➌➎➏➑➐➋➑➐➐ Dpboss Matka Guessing Satta Matka Kalyan panel Chart Indian Matka ...
 
Portfolio of my work as my passion and skills
Portfolio of my work as my passion and skillsPortfolio of my work as my passion and skills
Portfolio of my work as my passion and skills
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
 
My storyboard for a sword fight scene with lightsabers
My storyboard for a sword fight scene with lightsabersMy storyboard for a sword fight scene with lightsabers
My storyboard for a sword fight scene with lightsabers
 

Tabloid Newspaper Conventions.pptx

  • 2. MASTHEADS Red top, bold, sans serif More stylised, serif font with the royal coat of arms. Unconventional compared to the red top tabloid mastheads. Red top, bold, sans serif and slightly slanted However, not all letters are capitalised
  • 3. AUDIENCE + NEWS AGENDA + POLITICAL BIAS Daily Mirror Audience: The audience is usually older with almost half the audience aged 65+, targeted at a mid- market audience Political Bias: Left-wing News Agenda: Mainly sports and celebrity news but does also cover some political news. The Daily Mail Audience: Uniquely for a British daily newspaper, women make up the majority (52–55%) of the audience and the average age of a reader is 56. About 63% upper and middle class. Political Bias: Right-wing News Agenda: Much of the Daily Mail’s coverage is softer news like entertainment and celebrity news however it very often also covers some political news. The Sun Audience: The audience is usually lower to middle social classes and the majority of readers are aged 55+ Political Bias: Right-wing News Agenda: General news, celebrity news and sport.
  • 4. NEWS PRESENTATION + REGISTER The Sun: News is presented as entertainment in an informal register, direct address is less common. The Daily Mail: News is presented as entertainment in an informal register, direct address is less common but there are a lot of exclamatory of rhetorical phrases used for emphasis. Daily Mirror: News is presented as entertainment in an informal register, very commonly using a direct mode of address. Language is highly sensationalised (commonly using alliteration or rhyme) and attention grabbing.
  • 5. IMAGE + HEADLINES Daily Mirror: The Daily Mirror uses a sans serif font in white, based on the Futura and Helvetica fonts. The headline is always fully capitalised and bold. Sometimes, certain words or letters may be highlighted yellow for emphasis. There can be exceptions (lowercase headline or the use of a black font). The headline always relates to the image. The images are usually big and eye catching to grab attention. They’re usually selected to create the desired effect. The Sun: The Sun uses a sans serif font in white. The headline is bold almost always fully capitalised however there are a few exceptions where the headline will be in lowercase. The Sun will often play on words and use rhymes to make the headlines more exciting. The headline always relates to the image. Similarly to the Daily Mirror, images are usually selected in order to create the desired effect. They’re also big and eye catching to grab attention. The Daily Mail: The Daily Mail uses a casual font that is usually black on white. The headline is almost always fully capitalised (with few exceptions). The headline is always separate from the image, unlike on The Sun and Daily Mirror. It goes back to the regular convention only occasionally as seen below. The headline usually relates to the image. Images are selected carefully to portray a certain emotion and create the desired effect on the audience. The images are usually smaller and put in the