<ul><li>My narrative or conceptual idea for an advert </li></ul><ul><li>My main aim is to raise awareness in young people of how their current lifestyle can affect global warming and climate change. Likewise, my aim is also to encourage young people to examine their current lifestyle and how they might make changes by acknowledging and informing them about using less energy. </li></ul><ul><li>My other aims are to make a change and alert teenagers from the serious consequences of global warming which are natural disasters, the levels of sea rise causing tsunamis, extreme dryness causes fire, animals and human beings will be unlikely to survive in these weather conditions. </li></ul><ul><li>Through small and easy ways of saving the world we’ll keep the earth a better and unpolluted place to live for all of us as members of the planet earth. </li></ul><ul><li>However, my main aim and message is to persuade teenagers to save energy. Hereby, we will burn less fossil fuels. </li></ul><ul><li>Campaign strategies, lines of appeal, research results, locations and technologies I intend to use. </li></ul>
<ul><li>The main message to my target audience is to make teenagers aware of how their current lifestyle can affect global warming and climate change and that it is essential to make these changes. </li></ul><ul><li>The message is also for young people to examine their current lifestyle and how they can substitute their habits into beneficial addictions for everyone and everything benefits. </li></ul><ul><li>Basically, inform teenagers that if they are being careless and irresponsible, global warming will have a massive impact on the earth and we, as individuals, will suffer from natural, unstoppable and unbeatable disasters. </li></ul>
<ul><li>My second idea is, basically, about a young female character that is playing around on her laptop, at the beginning, doing unnecessary things which automatically wastes lots of energy. The charger of her laptop is on, the lights are on in daylight and the TV is on in her living room. The female character looks completely careless and immature. </li></ul><ul><li>She doesn’t feel responsible to turn off all these electrical appliances as she knows that it is all wasting a large amount of energy in one household. </li></ul><ul><li>As she is busy doing things on social networking websites the laptop suddenly yawns and shuts down. This shocks the character. After that, she starts to get stressed and tries to turn on her laptop but it won’t turn on. She types and tapes on her keyboard a few times but it won’t work. </li></ul><ul><li>Then, she leaves the laptop and walks off to the living room. In the hall way, I’m going to be using a Point Of View shot to create a sense of realism. </li></ul><ul><li>As she enters, the living the TV is already on with an appealing song for my target audience on the background as she enters the room and when the character comes closer she can see that the TV is starting to get blurry and yawns just like her laptop. Again, the TV shuts down, immediately after yawning. For the yawning, I’m going to use SFX. </li></ul><ul><li>Finally, the character tries to turn on the TV but it won’t work either. </li></ul><ul><li>The Voice Over is going to be a female voice who first yawns and says ’’Give us a break turn us off!’’. </li></ul><ul><li>At the very end, will be, then, I will include my pack shot which contains my logo and slogan. </li></ul><ul><li>The turning off of the electrical supplies connotes that one day there will be no energy supplies left to provide every single household with enough energy and, most importantly, the more we use the warmer the earth becomes cause far more serious problems than expected. </li></ul>The idea
<ul><li>From my questionnaire results, I’ve identified that the highest campaign strategy preferred by 15-19 years old is humour , therefore, I am going to use for my second idea humour. </li></ul><ul><li>However, to create humor I have also decided to use surrealism because humour and surrealism can be effectively used together to make an appealing, light hearted and hysterical advert. </li></ul>My Campaign Strategies Humour Surrealism
<ul><li>What my advert has that appeals to my target audience? </li></ul><ul><li>In my advert I will target teenagers aged 15-19 as the audience that I will be directly aiming my aims and messages to. </li></ul><ul><li>My advert will contain young teenage characters, location will take place in settings where teenagers are most likely to spend their time (e.g. at home), the customs they will wear are the casual wear of teenagers which is jeans, T-shirts etc. This is very important as my character won’t have that extra ordinary or unusual dress codes. </li></ul><ul><li>I will be also using conventional teenage props. For example, a laptop or a LED TV which are the best sources to attract teenagers attention. </li></ul><ul><li>Their hobbies as teenagers are often shopping, partying, sporting, dancing, buying all the current technological resources available to us like phones, laptops, TVs and many more. </li></ul><ul><li>Interestingly, adverts often choose teenagers as their target audience because they are easy to target, they’re the future generation, they’re opportunistic and many people want them because of their cognitive abilities and they’re young, naïve and an exciting age group. </li></ul>Target audience
<ul><li>Why choosing humour? </li></ul><ul><li>Humour could be a way to not to scare people but rather persuade them to choose optimistic, moral and positive decisions. Sometimes humour is a way to make an advert memorial in the mind of its viewers particularly young people as they like watching TV. </li></ul><ul><li>Secondly, humour is most appealing to my target audience as it consists of laughter and happiness which everyone wants. People tend to talk more about humour tactics used in adverts rather than shock, fearful or guilt tactics. </li></ul><ul><li>Contrastingly, global warming has a rather depressing , tensed and serious side to it. Whereas, humour relaxes and makes people thinks about what steps to take to save the world. </li></ul>
<ul><li>I’ve decided the location for my advert to be in a domestic setting because these are the places teenagers are most likely to be present at and they could easily reflect on my ideas about saving energy or recycling in a comfortable but informal settings. </li></ul><ul><li>This is also an efficient way to convey the message that saving energy or recycling could be done in easy and quick ways on a daily basis in locations such as at home, at collage or at school. </li></ul>THE LOCATIONS OR SETTING
<ul><li>Fascinatingly, I want to create my advert through Imovie as it’s the most effective way to create my advert. </li></ul><ul><li>However, first I will be filming all the important scenes to produce a 30 seconds advert. Then, on Imovie I will be organizing and dragging all the video clips in the right timeline. </li></ul><ul><li>Following that I will be, then, adding non-diegetic and diegetic soundtracks like SFX. However, for me the most important part of making this advert is filming and editing. My slogan will be ’’Be responsible , make a change’’ with bold dark green letters. And the logo will look like a bulb inside a square with the background of lime green. </li></ul>How I would like to create my advert?
My questionnaire results As you can see from the graph on your left hand side that the bigger the number of population Growth the more fossil fuels will be burned in need for everyone to survive, efficiently. However, this will mean that the more fossil fuels we burn the hotter the earth’s atmosphere becomes making the earth the warmest place to be. As a result, destroying everything alive. Quantitative and qualitative data will give us more scientifically fact and figures about global warming. Therefore, there will be no disbelievers on the fact that global warming do actually exits.
<ul><li>First of all, these facts and figures are from my questionnaire results which contained quantitative data. </li></ul><ul><li>However, Young people don’t want to be overloaded with information that they don’t know anything about. Instead, simple, unforgettable and straight forward key points/ statistics about global warming topics could be more interesting and relevant for them. </li></ul><ul><li>My target audience wants easy and quick ways of making a change to global warming. For instance, providing advise on switching off light when its not been used, or unplugging plugs. </li></ul><ul><li>Interestingly enough, a majority of people only believe in global warming due to scientific reasons or explanations. For example, through knowledge and the media people are aware of some of the consequences of global warming. </li></ul><ul><li>7 out of 12 students aged 15-19 year olds who volunteered in the survey, use the bus more often than walking or cycling to travel to their school, college or work. This astonishing amount reflects a whole society in Wandsworth Borough who may be using public transport more than walking or cycling. </li></ul><ul><li>Furthermore, 25% pupils do always shut off & unplug electricity. But, 75% don’t always shut off & unplug electrical equipments. </li></ul><ul><li>This percentages clearly indicates that not a lot of young people take global warming as their main priority or paramount. From reading between the lines of my questionnaire results, it’s suggests that young people conveys this message of ‘’ don’t have time for such things ‘’ </li></ul><ul><li>Or many of young people are in denial, meaning, that they don’t believe it is ever going to happen to them. These are some of the quotations young people state, ‘’ It’s just waste of time, life’s too short why bother, we’re going to die anyways’’. </li></ul><ul><li>Interestingly enough, 60% of 15-19 year old pupils responded self importance and pride to be used for my campaign strategy. </li></ul>FACTS & FIGURES ABOUT MY QUESTIONNAIRE RESUTLS