Presentatie van King Yiu Chu van Layar tijdens the Cross Examination bij Cooper + Cross op 17 maart 2011.

1. The Emerging Mass
Medium of Augmented
King Yiu Chu
AR Strategist

2. Introduction Layar
Mobile augmented reality leader
Founded in Juni 2009
Based in Amsterdam
VC funded
60 people worldwide

3. What is Layar?
Browser Player Publishing Platform
AR view SDK
for your
iphone app
1.400.000 active users Thousands of developers
Launched january 2011 & companies
1.800 layers

4. Layar
uses ALL capabilities of the mobile phone
Hardware: Features:
Camera Maps
GPS Audio
Compass Video
Gyropscoop Calls
Accelerometer SMS
3D graphics E-mail

5. © 2010, Layar B.V.

6. Augmented Reality as a mass medium
•“History repeats itself”
1994 Late 90’s June 2009
Browse the web Browse the web Browse the world
“on the go” around you
Netscape Location based services
AR on Mobile
Amazon App stores
Hotmail Smartphones

7. AR is expressive

8. Uninvited Art exhibition, MoMA

10. AR is informative

12. 3/6

13. AR is playful

14. AR is playful

16. Outside Inside
(incl sound)
© 2010, Layar B.V.

17. © 2010, Layar B.V.

18. AR is social

20. AR is commercial

21. Splinter Cell by Muzar
http://www.muzar.org/
© 2010, Layar B.V.

22. AR reveals the past...

23. Historic Market St. in SF

24. WTC © 2010, Layar B.V.

25. Berlin wall by Hoppala

26. ...and the future

27. Markethall by NAI/in10

28. Need help?

29. The Layar ecosystem
Publishers
Brands
Device Operators
Manufacturers
layar users
Content
Developers
Suppliers
Creative
Agencies

30. the
Publishers
Brands
Device Operators
Manufacturers
layar users
Content
Developers
Suppliers
Creative
Agencies

31. distibution of Layar
Publishers
Brands
Device Operators
Manufacturers
layar users
Content
Developers
Suppliers
available available available available
Creative
Agencies
Dutch, French, German, Greek, Portugese, Hebrew, English, Japanese, Turkish, Korean, Chinese (Mandarin), Spanish and Italian

32. Layar
Publishers
Brands
Device Operators
Manufacturers
layar users
Content
Developers
Suppliers
Creative
Agencies

33. So how do we

34. Ever did a

35. If you did...
it’s the same flow.

36. 5/6
layer production
Layer Owners
Creative input Content Development
Brands
Publishers
Enthusiasts
Creative
Director Artists
Designers
Designers
Scientists
Artists &
Writers > 50 LPN Members
worldwide
Users
social
marketeer +
thousands of developers
worldwide

37. Next Steps
• Download Layar and experience the top 10
layers
• Hook up with a Developer
http://site.layar.com/create/partner-network/
• Create kick *ss AR concepts

38. Let us challenge
and inspire you!
king@layar.com
@kingyiu