Layar Mobile Monday Düsseldorf 22 Feb 2010

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Layar Mobile Monday Düsseldorf 22 Feb 2010

  1. 1. Marc René Gardeya Manager Quality Assurance Photo: Marco Derksen
  2. 2. Layar Reality Browser “A beautiful, fun mobile app that shows you the things that you can’t see.” Resulting in discovery, serendipity, understanding and fun experiences
  3. 3. Supported devices Android iPhone 3G S Symbian back soon 2010
  4. 4. Location & direction GPS / Cell-ID Compass Camera
  5. 5. Open platform Everybody can create their own Augmented Reality experiences on Layar
  6. 6. Brands & Publishers Layers AR experiences Developers Users
  7. 7. Distribution = Reach Campaigns & Platforms & Pre-installations Stores
  8. 8. Distribution = Reach Campaigns & Platforms & Pre-installations Stores Global Distribution Agreement
  9. 9. Layers Tweeps Around Samsung Football Pubs Copenhagen Layer Architecture 3D
  10. 10. Layers 1500+ layers Tweeps Around Samsung Football Pubs Copenhagen Layer Architecture 3D
  11. 11. Users 1.000.000+
  12. 12. Augmented Reality is an “Experience Medium” not just a functional tool
  13. 13. Life Sized Experiences
  14. 14. City Marketing Layer in development for funda (NL) by AugmentReality (UK)
  15. 15. Marketing as a Service BankInter layer developed by SignoGeo
  16. 16. Album Launch Layer developed by SystemK (Japan)
  17. 17. music starts playing automatically when reached pre-defined destination Layer developed by SystemK (Japan)
  18. 18. Tours with Props www.augmentreality.co.uk
  19. 19. “Old” art Layer developed by Hoppala (Germany)
  20. 20. Sharable Treats twitter.com/remcovroom
  21. 21. Burger Radar Layer developed by AugmentReality (UK)
  22. 22. AR Gaming www.johnsietsma.com
  23. 23. Content developers doing business developing layers for themselves or 3rd parties
  24. 24. Payments announced on MWC Barcelona - available end Q1 Layar facilitates brands, game developers, publishers and producers to sell their AR content & experiences through the Layar Reality Browser. Made by John Sietsema
  25. 25. Brands on Layar
  26. 26. Ecosystem Animators Storytellers Historians Tech developers Architects Game designers Creative Agencies Artists Educators 3D modelers Brands Governments
  27. 27. Funded! € 2.5 million ($3.4 million) (Sunstone Capital & Prime Technology Ventures)
  28. 28. Need help?
  29. 29. Do it yourself ? http://dev.layar.com
  30. 30. Thank you Marc René Gardeya marc@layar.com www.layar.com

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