Marc René Gardeya
Manager Quality Assurance
                            Photo: Marco Derksen
Layar Reality Browser
“A beautiful, fun mobile app that shows you the things that you can’t see.”




 Resulting in discov...
Supported devices
Android   iPhone 3G S   Symbian




          back soon
                         2010
Location & direction

GPS / Cell-ID     Compass         Camera
Open platform
   Everybody can create their own
Augmented Reality experiences on Layar
Brands &
Publishers



       Layers   AR experiences




   Developers          Users
Distribution = Reach
   Campaigns &        Platforms &
 Pre-installations       Stores
Global Distribution Agreement
Layers


                1500+ layers
Tweeps Around    Samsung Football Pubs      Copenhagen Layer   Architecture 3D
Users


1.000.000+
Augmented Reality is an
 “Experience Medium”
     not just a functional tool
Life Sized Experiences
City Marketing




        Layer in development for funda (NL) by AugmentReality (UK)
Marketing as a Service




BankInter layer developed by SignoGeo
Album Launch




               Layer developed by SystemK (Japan)
music starts playing automatically
when reached pre-defined destination
                                 Layer developed by...
Tours with Props




                   www.augmentreality.co.uk
“Old” art




      Layer developed by Hoppala (Germany)
Sharable Treats




           twitter.com/remcovroom
Burger Radar




Layer developed by AugmentReality (UK)
AR Gaming




            www.johnsietsma.com
Content developers doing business




developing layers for themselves or 3rd parties
Payments
   announced on MWC Barcelona - available end Q1

   Layar facilitates brands, game developers, publishers
   and...
Brands on Layar
Ecosystem
                            Animators
          Storytellers                    Historians
  Tech developers
   ...
Funded!
€ 2.5 million ($3.4 million)
(Sunstone Capital & Prime Technology Ventures)
Need help?
Do it yourself ?
http://dev.layar.com
Thank you



Marc René Gardeya
 marc@layar.com

 www.layar.com
Mobile Monday Düsseldorf
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Mobile Monday Düsseldorf

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Feb 22nd, 2010, Presentation at Mobile Monday Düsseldorf

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Mobile Monday Düsseldorf

  1. 1. Marc René Gardeya Manager Quality Assurance Photo: Marco Derksen
  2. 2. Layar Reality Browser “A beautiful, fun mobile app that shows you the things that you can’t see.” Resulting in discovery, serendipity, understanding and fun experiences
  3. 3. Supported devices Android iPhone 3G S Symbian back soon 2010
  4. 4. Location & direction GPS / Cell-ID Compass Camera
  5. 5. Open platform Everybody can create their own Augmented Reality experiences on Layar
  6. 6. Brands & Publishers Layers AR experiences Developers Users
  7. 7. Distribution = Reach Campaigns & Platforms & Pre-installations Stores Global Distribution Agreement
  8. 8. Layers 1500+ layers Tweeps Around Samsung Football Pubs Copenhagen Layer Architecture 3D
  9. 9. Users 1.000.000+
  10. 10. Augmented Reality is an “Experience Medium” not just a functional tool
  11. 11. Life Sized Experiences
  12. 12. City Marketing Layer in development for funda (NL) by AugmentReality (UK)
  13. 13. Marketing as a Service BankInter layer developed by SignoGeo
  14. 14. Album Launch Layer developed by SystemK (Japan)
  15. 15. music starts playing automatically when reached pre-defined destination Layer developed by SystemK (Japan)
  16. 16. Tours with Props www.augmentreality.co.uk
  17. 17. “Old” art Layer developed by Hoppala (Germany)
  18. 18. Sharable Treats twitter.com/remcovroom
  19. 19. Burger Radar Layer developed by AugmentReality (UK)
  20. 20. AR Gaming www.johnsietsma.com
  21. 21. Content developers doing business developing layers for themselves or 3rd parties
  22. 22. Payments announced on MWC Barcelona - available end Q1 Layar facilitates brands, game developers, publishers and producers to sell their AR content & experiences through the Layar Reality Browser. Made by John Sietsema
  23. 23. Brands on Layar
  24. 24. Ecosystem Animators Storytellers Historians Tech developers Architects Game designers Creative Agencies Artists Educators 3D modelers Brands Governments
  25. 25. Funded! € 2.5 million ($3.4 million) (Sunstone Capital & Prime Technology Ventures)
  26. 26. Need help?
  27. 27. Do it yourself ? http://dev.layar.com
  28. 28. Thank you Marc René Gardeya marc@layar.com www.layar.com

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