1. Adobe on Digital Publishing (Magazines)
Klaasjan Tukker - Adobe Systems Benelux - ktukker@adobe.com - @ktukker
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donderdag 7 oktober 2010

2. Key Challenges Impacting the Future of Digital Media
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3. What We’re Hearing From Publishers
1. ENGAGING EXPERIENCES CONSUMERS WILL PAY FOR
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4. What We’re Hearing From Publishers
2. NEW PARADIGM FOR BRAND ADVERTISING
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5. What We’re Hearing From Publishers
3. INTEGRATED AUTHORING WORKFLOW FOR PRINT AND MULTI-SCREEN
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6. What We’re Hearing From Publishers
3. INTEGRATED AUTHORING WORKFLOW FOR PRINT AND MULTI-SCREEN
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7. What We’re Hearing From Publishers
4. PUBLISHER-OWNED BUSINESS RELATIONSHIPS WITH CUSTOMERS
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8. What We’re Hearing From Publishers
5. OPTIMIZATION THROUGH CONTENT/ADVERTISING ANALYTICS
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9. Digital Magazine Solution from Adobe
A hosted solution for publishers to
create, distribute and monetize
digital magazines across devices and
marketplaces.
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10. Digital Magazine Solution - Overview
Create Produce Distribute View & Analyze
 Design precise layouts  Assemble editorial +  Store and host .issue  Render .issue les
that retain delity advertising pages les across devices with
cross-platform viewers
 Include interactivity  Enable collaborative  Fulll issues across
without writing code production devices & screen  Analyze & optimize
resolutions content with
 Preview .issue le
embedded Omniture
rendering with  Enable in-app
analytics
interactivity purchase of single-
issues/subscriptions
 Export to .issue format
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11. Authoring Work ow
InDesign CS5 Digital Magazine Solution Digital Content Viewer
Production, Distribution,
eCommerce + Analysis Services
.issue
Interactive
Overlay Creator
1. Publisher uses InDesign CS5 to 4. Digital Content Viewer
3. Digital Magazine Solution renders .issue les, which users
design magazine layouts enables production, consume individually
distribution, sale of .issue les,
2. Designers use Interactive Overlay including analysis via
Creator to generate placeholder for Omniture
interactive assets
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12. Digital Content Viewer
 Viewer technology that displays
“.issue” magazine les
 Initially available on iPad, plans for
cross-platform functionality
 Enables immersive magazine
experience via minimal chrome,
innovative navigation features
 Publisher-branded to retain direct
relationship with reader
< Table of contents
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13. Conceptual Overlays
UI Layer
Content
Device
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14. Vertical Orientation
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15. Horizontal Orientation
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16. Issue Navigation
18
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17. “Stacks”
We envision a magazine containing a
range of template types – from
totally custom to more ‘pre-fab’.
Designers and editors will have the
option to put more effort into special
features and spend less time on
regularly occurring sections.
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18. Table of Contents
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19. Scrubber Panel
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20. Browse Mode
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21. Library
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22. Four Interactivity Options Available:
 Interactive Overlays
 Interactive components for use in digital magazines
 InDesign CS5 Rich Interactive Document Features
 Simple interactivity primitives that are now a native part of InDesign
 Embedded HTML5 Controls
 Flexibility to develop embedded web controls
 Embedded Flash Controls (non iPhone OS platforms)
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23. Demo
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24. Innovating for Publisher Pro tability
Why Digital Magazine Solution from Adobe?
 Enable a new standard in interactivity
without sacri cing high design or delity
 Publish publisher-branded digital content
across mobile devices and marketplaces
 A ract and retain high-value readers and
advertisers
 Increase revenue through robust
ecommerce/merchandising services and
production cost efficiencies
 Access subscriber analytics for greater
reader and advertiser insight
 Use pricing model predicated on publisher
success
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25. 2010 Adobe Systems Incorporated. All Rights Reserved.
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