challenges of a
mobile application developer

who is this guy?
williamsrz@outlook.com / @WilliamSRodz
28bytes.com.br / williamsrz.com.br

http://bit.ly/DotNetCuritiba
get involved

"Mobile ALM is emerging as a discipline separate
from ALM, because mobile applications pose
unique challenges for software
professionals at each stage of the
lifecycle."
mobile ALM

UX, multiples
platform, local
caching…
RESTFul API, Multi
client, authentication,
push, data storage…
mobile project anatomy

#1 platform
fragmentation

platform fragmentation
24,093 distinct Android
devices, up 28% from
2014

• 9 OS Version;
• 39 languages;
• 6 screen configurations;
• 15 manufactures;
• 27 screen sizes;
Sundar Pichai
platform fragmentation

• 6 OS Version;
• 20 devices;
• 20 languages;
• 6 screen sizes;
Tim Cook
platform fragmentation

complexity++

complexity++

#2 user experience

user experience
"mobile is not just another
screen"

user experience
"Mobile != Web”

#3 project lifecycle

mobile app project lifecycle
1

idea

2 3
mobile app project lifecycle

wireframe

backlog

mobile app project lifecycle
4

development
• Multiple code bases;
• Thousands of Windows, iOS and Android APIs;
• Emulator;
• Backend integrations;
• UX animations;
• Third party libraries;
• Memory, CPU and networks;
• Tab, Scroll, Swipe, Pinch, Multifinger, Text
Entry, Rotation, etc..
• Language, Currency,

5
mobile app project lifecycle
really?

6
mobile app project lifecycle

#4 distribution

client distribution

client distribution

#5 quality

quality challenges
Companies must test on
134 devices to get to
75% U.S. market
coverage.

• Device fragmentation;
• App complexity;
• Fast release cycles;
• Short sessions;
quality challenges

one year circles

how to overcome those
challenges?

challenges
•platform fragmentation;
•user experience;
•project lifecycle;
•distribution;
•quality;

ensure that your app works

"forget what you can't
change, and work
on… "

challenges
•platform fragmentation;
•user experience;
•project lifecycle;
•distribution;
•quality;

user experience

https://balsamiq.com
wireframe

https://moqups.com
wireframe

http://justinmind.com
prototyping

https://sketchapp.com
prototyping

project lifecycle

must have

http://appium.io/
automation

http://hockeyapp.net
distribution, automation,
analytics, crash reports, feedback…

https://genymotion.com
emulate

http://fsharp.github.io/FAKE/
build automation

https://buildozer.io
build automation

https://circleci.com/mobile
build automation

https://parse.com
push, analytics, background jobs…

https://azure.microsoft.com/en-us/services/app-service/
api, push, continuous integration…

http://www.microsoft.com/en-us/server-cloud/products/
microsoft-intune/
device & app management

http://www.air-watch.com
device & app management

quality

https://try.crashlytics.com/
crash reporting,
beta distribution, mobile analytics

https://raygun.io
crash reporting

http://google.com/analytics/mobile/
analytics, reporting…

thank you :)
williamsrz@outlook.com / @WilliamSRodz
28bytes.com.br / williamsrz.com.br

http://bit.ly/DotNetCuritiba
get involved