Layar X|Media|Lab Malmö 2011

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This presentation has been given at X|Media|Lab Sweden 2011 in Malmö on January 21 2011, by Ivo van Barneveld

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Layar X|Media|Lab Malmö 2011

  1. 1. Augmented Reality,the next mass mediumX|Media|Lab SwedenIvo van BarneveldLayar
  2. 2. 2015
  3. 3. 2011
  4. 4. Berlin wall
  5. 5. WTC
  6. 6. Earthquake information
  7. 7. Satellite tracker
  8. 8. Audi A1, Moscow
  9. 9. Foursquare
  10. 10. ScavengAR Hunt
  11. 11. Uninvited Art exhibition, MoMA
  12. 12. V-commerce
  13. 13. OpenPlatform
  14. 14. The next mass medium
  15. 15. Multiple Mechanisms
  16. 16. A story you’ve heard before.... Mass adoption New mediumNew devices
  17. 17. Television Mass adoption New mediumNew devices
  18. 18. Internet Mass adoption New mediumNew devices
  19. 19. Augmented Reality Mass adoption ? New mediumNew devices
  20. 20. Layar brings impactful augmented reality experiences into people’s everyday lives
  21. 21. The Layar ecosystem Distribution Brands, Content Layers Developers Layar End userpublishers Search & Discovery
  22. 22. Healthy ecosystem• Layar developers are: • making money 1,000s of developers • getting funded >1,700 published layers • hiring people >1M active users • advertising their business • building new businesses
  23. 23. Layar Partner Network> 40 Layar Partners worldwide
  24. 24. Layar DistributionDutch, French, German, Greek, Portugese, Hebrew, English, Japanese, Turkish, Korean, Chinese (Mandarin), Spanish and Italian available available available imminent
  25. 25. About Layar Launched in June 2009 Based in Amsterdam VC funded 55 people (yes, we are hiring!)
  26. 26. Thank you ivo@layar.com @brnvld

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