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The Shift From Listing Management to Location Data Management By Gib Olander

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From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Local Listings: Putting Your Business On The Virtual Map. PRESENTATION: The Shift From Listing Management to Location Data Management - Given by Gib Olander, @golander59 - SIM Partners, VP of Product. #SMX #13C

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The Shift From Listing Management to Location Data Management By Gib Olander

  1. 1. #SMX #13C @golander59 The shift from listing management to LOCATION DATA MANAGEMENT
  2. 2. #SMX #13C @golander59 Location Data Management isn’t a Presentation Layer Solution Typical  Stack   NAP   DATA  AMPLIFIER   DATA  AMPLIFIER   NAP   NAP   DATA  AMPLIFIER   API   LISTING   MANAGEMENT   NAP   LOCATION  DATA   MANAGEMENT  
  3. 3. #SMX #13C @golander59 Search Results are built from multiple Indices
  4. 4. #SMX #13C @golander59 There are two components you need to understand when building location data
  5. 5. #SMX #13C @golander59 Data Amplifiers
  6. 6. #SMX #13C @golander59 Google My Business profile page vs. Google location data API
  7. 7. #SMX #13C @golander59 Drive Discovery on Foursquare and Beyond •  Be  discovered  by  &  recommended   to  an  audience  of  60  million  users   •  100,000  developers  –  including   Pinterest,  Waze,  Microsoft,  Yahoo   &  Twitter  –  use  Foursquare’s   location  data  
  8. 8. #SMX #13C @golander59 What Consumers Want to See The  most  important  informa/on  that  mobile  searchers  want  to  see   about  a  local  business  on  maps: HOURS  OF     OPERATION   SPECIAL  OFFERS     AND  COUPONS   RATINGS  AND   REVIEWS   PRODUCTS  AND   SERVICES   BUSINESS   WEBSITE  URL  
  9. 9. #SMX #13C @golander59 H O U R S   O F   O P E R A T I O N   What are the attributes that matter in today’s world? L AT   /   LO N G   I N D I V I D U A L   LO C AT I O N   L A N D I N G   PA G E S   /  U R L S  
  10. 10. #SMX #13C @golander59 Time and Location go together as an important one two punch of Context
  11. 11. #SMX #13C @golander59 Manage   Build  local  data  assets  by  consolidating,   cleansing,  categorizing,  and    optimizing   data   Monitor   Understand  your  location  data  health   and  how  you  can  improve   Distribute   Unleash  your  location  data  by  distributing   to  data  amplifiers  to  increase  visibility  
  12. 12. #SMX #13C @golander59 Brands  that  increased  their  Listing  Health     Score  by  20%  experienced  up  to:   Location Data Health Matters
  13. 13. #SMX #13C @golander59 SEE YOU AT THE NEXT #SMX THANK YOU!

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