From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Local Listings: Putting Your Business On The Virtual Map. PRESENTATION: The Shift From Listing Management to Location Data Management - Given by Gib Olander, @golander59 - SIM Partners, VP of Product. #SMX #13C

1. #SMX #13C @golander59
The shift from listing management to
LOCATION DATA MANAGEMENT

2. #SMX #13C @golander59
Location Data Management isn’t a Presentation Layer Solution
Typical
Stack
NAP
DATA
AMPLIFIER
DATA
AMPLIFIER
NAP
NAP
DATA
AMPLIFIER
API
LISTING
MANAGEMENT
NAP
LOCATION
DATA
MANAGEMENT

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Search Results are built from multiple Indices

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There are two components you need to understand when
building location data

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Data Amplifiers

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Google My Business profile page vs.
Google location data API

7. #SMX #13C @golander59
Drive Discovery on Foursquare and Beyond
• Be
discovered
by
&
recommended
to
an
audience
of
60
million
users
• 100,000
developers
–
including
Pinterest,
Waze,
Microsoft,
Yahoo
&
Twitter
–
use
Foursquare’s
location
data

8. #SMX #13C @golander59
What Consumers Want to See
The most important informa/on that mobile searchers want to see
about a local business on maps:
HOURS
OF
OPERATION
SPECIAL
OFFERS
AND
COUPONS
RATINGS
AND
REVIEWS
PRODUCTS
AND
SERVICES
BUSINESS
WEBSITE
URL

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H O U R S
O F
O P E R A T I O N
What are the attributes that matter in today’s world?
L AT
/
LO N G
I N D I V I D U A L
LO C AT I O N
L A N D I N G
PA G E S
/
U R L S

10. #SMX #13C @golander59
Time and Location go together as an important
one two punch of Context

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Manage
Build
local
data
assets
by
consolidating,
cleansing,
categorizing,
and
optimizing
data
Monitor
Understand
your
location
data
health
and
how
you
can
improve
Distribute
Unleash
your
location
data
by
distributing
to
data
amplifiers
to
increase
visibility

12. #SMX #13C @golander59
Brands
that
increased
their
Listing
Health
Score
by
20%
experienced
up
to:
Location Data Health Matters

13. #SMX #13C @golander59
SEE YOU AT THE NEXT #SMX
THANK YOU!