Trends In Search Marketing Danny Sullivan Editor-In-Chief Search Engine Land http://searchengineland.com

The World According To Google

The Google World comScore: US Share Of Search My view: Google stable; Bing robbing Yahoo…

Bing > Yahoo Says Nielsen; comScore disagrees, “Explicit Core Search” & Google Instant key to watch http://searchengineland.com/yahoo-bing-stat-fight-nielsen-says-oh-yes-they-did-comscore-responds-oh-no-they-didnt-50975 http://searchengineland.com/comscores-new-core-search-figures-48762

By Volume, Even Bigger comScore: Billions Of US Searches Google volume nearly doubled, 6 to 10B! http://searchengineland.com/when-losers-are-winners-how-google-can-lose-search-share-still-stomp-yahoo-41779

Growth Of Vertical Search

No longer just pages & ads Each “vertical” is new path into top results News, Shopping, Video, Books… Getting Blended

Everyone’s still figuring it out, but there’s business in tweetbooking & searching it! Getting Real Time / Social http://searchengineland.com/the-twitter-search-revolution-popular-promoted-tweets-mature-the-service-41095

Yeah, Yeah: Brand Monitoring Easy to do, effective, well-known but equal to ranking for your own brand:

The Anyone Know Search http://searchengineland.com/anyone-know-search-twitter-brand-monitoring-41818

Google Social Search http://searchengineland.com/google-social-search-now-with-google-buzz-45358 Trust applied to content producers, but not everyone produces

Everyone’s results personalized based on location & past 180 days of searches. Signed in? Web history may also be used. Getting Personal!

Google analyst call: March 16, 2010 Getting Mobile

Getting Mobile? “ Search hasn’t happened on mobile devices … people are not searching on a mobile device like they do on the desktop” “ We discovered something — people are going into apps. They’re not just going onto to websites....This is an entirely new thing — they aren’t using search, they’re using apps like Yelp. – Steve Jobs http://searchengineland.com/apps-search-by-another-name-43685

Urbanspoon Never wonder where to eat again iPhone app knows where you are, randomly selects a restaurant… Behind the scenes – or on the web, huge database of reviews from newspapers and users Yes, shaking is search

Eventful What’s going on, from music to community events and more App knows where you are, suggests events in your area, as does web site:

Foursquare Checking in is search! Tips, advice, business offers … things you won’t find or find as easily in Google

The Big Takeaway Search is more than keywords in a search box, more than Google. Search is anywhere & anyway people seek answers. And those many ways are all diverse opportunities for marketers.