The Alphabet of Google by Gianluca Fiorelli

1. GIANLUCA FIORELLI THE ALPHABET OF GOOGLE gfiorelli1 #theinbounder

2. Everybody wants to be a Jedi gfiorelli1 #theinbounder

3. Usually becoming a mere representation of a Jedi gfiorelli1 #theinbounder

4. The problem is that we tend to think tactically gfiorelli1 #theinbounder

5. And we forget strategy gfiorelli1 #theinbounder

6. What does an SEO usually think when asked about Google? gfiorelli1 #theinbounder

7. Mobile Friendly 2 Possum Penguin 4.0 Unnamed Unnamed Unnamed Unnamed Interstiti al Fred Latest Google Algo Updates

8. gfiorelli1 #theinbounder SHAME gfiorelli1 #theinbounder

9. gfiorelli1 #theinbounder The usual suspects

10. Inside Search Blog Office Hours Videos Virtual & not Talks Patents/Papers Adquisiciones Rumors Propaganda Fandom New Employees

11. APP Indexing Rich Cards Real time Indexing API Webmaster Blog Interstitial AMP Series Reviews in Local KGraph New AMP Tester More Https PWA Mobile 1st Rich Cards New Mobile Friendly Test API UGC Spam Crawl Budget Google Safe Browsing’s Site Status #Nohacked Similar Item How We Fought Webspam

12. APP Indexing Rich Cards Webmaster Blog Interstitial AMP Series New AMP Tester PWA Mobile 1st Rich Cards New Mobile Friendly Test API May 2016 – January 2017 MOBILE MOBILE MOBILE

13. Real time Indexing API Reviews in Local KGraph More Https UGC Spam Crawl Budget Google Safe Browsing’s Site Status #Nohacked Similar Item How We Fought Webspam Webmaster Blog

14. Research Blog More than 40 posts in 5 months. More posts than the Webmaster Blog. And one clear main topic gfiorelli1 #theinbounder

15. Patents & Papers Sentence Compression Patent Associating an Entity With a Search Query Methods & Systems For Classifying Data Using a Hierarchical Taxonomy Ranking Events User-Context-Based Search Engine Recommended News On Map With Geo Entities Will Google Start Giving People Social Media Influencer Scores? How Google May Rank Websites Based Upon Their Databases Answering Queries Google’s Related Questions Patent or ‘People Also Ask’ Questions Ranking Local Businesses Based Upon Quality Measures including Travel Time Google May Check to See if People Go to Geographic Locations Google May Recommend Google Introduces a Social Where Next Suggestion Patent Google Search Query Refinements Patent Updated Google and Spoken Queries: Understanding Stressed Pronouns A New Search Results Evaluation Model from Google Answering Featured Snippets Timely, Using Sentence Compression on News Google Patents Context Vectors to Improve Search How Google May Respond to Reverse Engineering of Spam Detection How Google May Map a Query to an Entity for Suggestions gfiorelli1 #theinbounder http://www.seobythesea.com/

16. Patents & Papers Sentence Compression Patent Associating an Entity With a Search Query Methods & Systems For Classifying Data Using a Hierarchical Taxonomy Ranking Events User-Context-Based Search Engine Recommended News On Map With Geo Entities Will Google Start Giving People Social Media Influencer Scores? How Google May Rank Websites Based Upon Their Databases Answering Queries Google’s Related Questions Patent or ‘People Also Ask’ Questions Ranking Local Businesses Based Upon Quality Measures including Travel Time Google May Check to See if People Go to Geographic Locations Google May Recommend Google Introduces a Social Where Next Suggestion Patent Google Search Query Refinements Patent Updated Google and Spoken Queries: Understanding Stressed Pronouns A New Search Results Evaluation Model from Google Answering Featured Snippets Timely, Using Sentence Compression on News Google Patents Context Vectors to Improve Search How Google May Respond to Reverse Engineering of Spam Detection How Google May Map a Query to an Entity for Suggestions gfiorelli1 #theinbounder http://www.seobythesea.com/ Entity Search Local Search / Geolocalization Informational Retrieval (old patents updated) Vocal Search Search User Experience

17. Patents & Papers Information Retrieval Learning from User Interactions in Personal Search via Attribute Parameterization Related Event Discovery Situational Context for Ranking in Personal Search Improving topic clustering on search queries with word co-occurrence and bipartite graph co-clustering Incorporating Clicks, Attention and Satisfaction into a Search Engine Result Page Evaluation Model Large-Scale Analysis of Viewing Behavior: Towards Measuring Satisfaction with Mobile Proactive Systems Learning for Efficient Supervised Query Expansion via Two-stage Feature Selection Learning to Rank with Selection Bias in Personal Search M3A: Model, MetaModel, and Anomaly Detection in Web Searches Using Machine Learning to Improve the Email Experience Wide & Deep Learning for Recommender Systems gfiorelli1 #theinbounder

18. Learning from User Interactions in Personal Search via Attribute Parameterization Related Event Discovery Situational Context for Ranking in Personal Search Improving topic clustering on search queries with word co-occurrence and bipartite graph co-clustering Incorporating Clicks, Attention and Satisfaction into a Search Engine Result Page Evaluation Model Large-Scale Analysis of Viewing Behavior: Towards Measuring Satisfaction with Mobile Proactive Systems Learning for Efficient Supervised Query Expansion via Two-stage Feature Selection Learning to Rank with Selection Bias in Personal Search M3A: Model, MetaModel, and Anomaly Detection in Web Searches Using Machine Learning to Improve the Email Experience Wide & Deep Learning for Recommender Systems gfiorelli1 #theinbounder Search User Experience Personalised Search Context Patents & Papers Information Retrieval

19. Patents & Papers Natural Language Processing gfiorelli1 #theinbounder About 45 Papers in just 1 year! Generating Long and Diverse Responses with Neural Conversation Models Language Modeling in the Era of Abundant Data Multilingual Metaphor Processing: Experiments with Semi-Supervised and Unsupervised Learning A Piggyback System for Joint Entity Mention Detection and Linking in Web Queries Collective Entity Resolution with Multi-Focal Attention Conversational Contextual Cues: The Case of Personalization and History for Response Ranking Exploring the Steps of Verb Phrase Ellipsis

20. Patents & Papers Natural Language Processing gfiorelli1 #theinbounder About 45 Papers in just 1 year! Generating Long and Diverse Responses with Neural Conversation Models Language Modeling in the Era of Abundant Data Multilingual Metaphor Processing: Experiments with Semi-Supervised and Unsupervised Learning A Piggyback System for Joint Entity Mention Detection and Linking in Web Queries Collective Entity Resolution with Multi-Focal Attention Conversational Contextual Cues: The Case of Personalization and History for Response Ranking Exploring the Steps of Verb Phrase Ellipsis Rhetoric Entity Search Context Personalisation

21. WebPass Moodstock Anvato Kifi Launch Kit Orbitera Apigee Eyefluence Acquisitions & ProductsUrban Engine API.ai Famebit Google Assistant DayDream VR Google Home Kaggle GBoard

22. WebPass Moodstock Anvato Kifi Launch Kit Orbitera Apigee Eyefluence Acquisitions & ProductsUrban Engine API.ai Famebit Google Assistant DayDream VR Google Home Kaggle GBoard Images Video / Video Influencers APP Link Sharing & Recommendations Local / Geolocalization API AI / Chatbots Vocal Search / Natural Language VR Machine Learning / Datasets – Entity Search / Collaborative Coding

23. UNDERSTANDING INFO RETRIEVAL FILTERING & CLUSTERING RANKING PAINTING P A R S I N G I N D E X I N G C R A W L I N G ML NO ML

24. https://www.google.com/intl/en/about/

25. https://www.google.com/intl/en/about/

26. Video & Images

27. My sons hero

28. 1.The average age kids start owning a smartphone is 10.3 years; 2.Children from 5 to 13 years old (and also young people up to 20 years old) tend to me more visual than textual; 3.Their influence on the buying habits of their parents has been known for many years and, in 2012, it was equal to $1.2 trillion USD in spending.

29. Similar items: Rich products feature on Google Image Search

30. PARSING SEMANTICS

31. CONTEXT

32. SE.LO.MO Search Local Mobile

33. Thinking of local search only as MyBusiness optimization may limit the opportunities businesses can have to earn SEO visibility and traffic.

34. Checklist: • Identify the Entities related to our niche and how they are connected

35. Checklist: • Identify the Entities related to our niche and how they are connected • Match them with our Audience interests

36. Checklist: • Identify the Entities related to our niche and how they are connected • Match them with our Audience interests • Content Architecture based on Ontology/Taxonomy based Hubs

37. Checklist: • Identify the Entities related to our niche and how they are connected • Match them with our Audience interests • Content Architecture based on Ontology/Taxonomy based Hubs • Do Keywords Research and Mapping with Entities in mind

38. PIZZA Thin Thick Regular Crust Organic Romana Napoletana Toppings Hawaiians ….

39. Pizzeria The story The people The clients The neighbourhood

40. Recipes Videos Instructographics UGC Reviews Q&A/FAQs Guides Images Maps

41. TAG ALL THE THINGS WITH SCHEMA.ORG JSON-LD fired by Tag Manager is better for mobile experience

42. ¡¡NEW!! GBoard

43. CONTEXT

44. PARSING

45. SEMANTICS

46. @gfiorelli1

47. @gfiorelli1

48. @gfiorelli1

49. @gfiorelli1 Do not reduce all your SEO strategy to answering Google Suggests

50. gfiorelli1 #theinbounder SHAME gfiorelli1 #theinbounder

51. @gfiorelli1

52. Personalised Search

53. @gfiorelli1

54. @gfiorelli1

55. PARSING UNDERSTANDING RELEVANCY QUALITY

56. Experiment with Google Assistant API https://developers.google.com/action s/

57. What about my bills, my sons’ college, my retirement in Spain?

58. http://safecont.com/

59. Generic but non trivial knowledge all all marketing disciplines T E C H N I C A L M A R K E T E R S

60. https://research.google.com/teams/nlu/

61. Buyer Persona KW Research Top 10 Ranking Sites * Query Intention Entity Recognition via CNL API Thesaurus Creation

62. http://monkeylearn.com/

63. Conversions (Direct & Assisted) User Behaviour SEO Metrics

64. https://algorithmia.com/algorithms/nlp/Summarizer

65. https://github.com/ParhamP/altify

66. https://www.clarifai.com/

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The Alphabet of Google by Gianluca Fiorelli