The document discusses how social media has become pervasive in both personal and professional lives due to the rise of mobile devices. It outlines both benefits and risks of social media use in the workplace, including how employees' social media activities can affect their employers' reputation and risk legal issues. The document also provides statistics on social media and computer usage that demonstrate people's growing engagement with social platforms and mobile apps.

1. The Affects of Social Media in
the Workplace
Mark A. Leon
Social Media / Talent
Acquisition Solutions
Consultant
Aon plc
November 9, 2012
Carolinas Payroll
Conference
Myrtle Beach, SC
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2. What does sesquipedalian
mean?
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3. What is Social Media?
• Innovation in its infancy
• Global sharing of
content and networking
based on shared
connections and
commonality
• A means of connecting,
branding, marketing,
entertaining, educating
and sharing
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4. Social Media is Mobile
• It is everywhere we go
• Survey released October
9, 2012 by Accenture
showed 69% access
internet by mobile
• Personal, professional or
private, we are visible
• Apple, Google, Facebook
all investing in mobile
technology 4

5. Social Media – Mobile and Apps
• 42% of mobile users share multimedia via Facebook
• Google+ is the second-most used social network for sharing
multimedia content from a mobile device (10%)
• Smartphone owners now spend as much time using social
networking apps such as Twitter and Facebook as they do
playing games
• In Q1 2012, users logged an average of 24 minutes per day
using social apps (on phone), with 24 minutes being spent on
gaming apps
• There were around 100 billion Smartphone application
sessions during Q1 2012
• Users log an average of 77 minutes per day using apps on
their smart phone
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6. Is Social Media Work Related?
• Customer engagement
• Content / Media Relations sharing
• Networking / Relationship Business
• Business Development / Account
Management
• Brand recognition
• Internal colleague awareness
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7. What is appropriate work activity?
• Water cooler discussion
• Cafeteria time
• Restroom break
• Cubicle discussion
• IM
• Facebook / Google+ /
Twitter posting
• Phone time with family
• Walking around the office
to stretch
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8. Why are we so confused and paranoid
by social media?
• Big brother is watching
• Employers control our
destiny
• Communication is instant
– With mistakes come
consequences
• It is addiction forming like
any vice with addictive
qualities
• Everyone is doing it
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9. Risks of Social Media in the Workplace
• Employees sharing confidential information of their
employer or its customers;
• Employees disparaging employers or co-workers;
• Violation of third-parties’ trademarks or other proprietary
information;
• Employee’s harming their employer’s reputation by
personal postings that include inappropriate comments or
pictures where the employee’s status as an employee is
known or apparent; and
• Making a hiring or termination decision with facts obtained
from a social media outlet that gives rise to a discrimination
or wrongful-termination claim.
* Written by Elizabeth Marx Wexelblatt, General Counsel, LPI 9

10. Disadvantages of Social Media
• Increase global visibility
– Cultural tolerance
– Reaction risk
management
– Instant gratification
• Reactive content sharing
• Safety – Check ins
• Pre-conceived judgments
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11. Video Interlude
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12. Burning Questions
• How could something that
brings the world together
instantly cause an
increase in depression
and alienation?
• How can these platforms
help employers shape
their perceptions of you
and your behavior?
• Does the time we spend
negatively impact our
productivity at work and
in life? 12

13. Where does it end?
• Facebook
• Pinterest
• Google+
• Twitter
• LinkedIn
• Yelp
• Myspace
• Flickr
• Bing
• Wordpress
• eBlogger
• Slideshare
• Stumbleupon
• Digg
• YouTube / Vimeo
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14. Computer / Internet Usage - 2007
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15. 15

16. 16

17. Computer Usage – Weekly*
• I don't use computer at all 0.45%
• Less than 1 hour a week 0.45%
• About 1 hour a week 0%
• About 2 hours a week 0%
• About 3 hours a week 0.45%
• About 5 hours a week 2.24%
• About 10 hours a week 6.73%
• About 15 hours a week 6.73%
• About 20 hours a week 8.52%
• About 25 hours a week 4.93%
• About 30 hours a week 9.87%
• About 35 hours a week 5.38%
• About 40 hours a week (for example: 5 days x 8 hrs = 40) 8.52%
• About 45 hours a week (5 days x 9 hrs = 45) 5.38%
• About 50 hours a week (5 x 10 = 50; 6 x 8 = 48) 5.38%
• About 55 hours a week (6 x 9 = 54; 7 x 8 = 56) 5.38%
• About 60 hours a week (5 x 12 = 60; 6 x 10 = 60; 7 x 8.5 = 59.5) 8.52% (19)More than 60 hours a
week 13.9%
• It's hard to say 7.17%
• None of the above 0%
*Provided by Social Statistics 2.0
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18. One is a Crowd?
• One’s A Crowd – NY Times
Opinion Section by Eric
Klinenberg – bit.ly/NYTimes22
• In Manhattan and Washington,
D.C. over 50% has a
household of one
• In Atlanta, Denver, Seattle,
San Francisco and
Minneapolis, over 40% have a
single member household
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19. Social Media Facts
• 62% of adults globally use
social media
• Social networking is most
popular online activity, with
22% of time online spent on
channels like Facebook,
Twitter and Pinterest
• 56% of social media users
have admitted to using
channels to spy on their
partners
• Brazil has the highest online
friends – average of 481
• Japan has the lowest average
online friends 19 29 per user
with

20. Social Media Business Stats
• 65% of the world’s top companies have an active Twitter
profile (Fortune 500)
• 90% of marketers use social media channels for business,
with 93% of these rating social tools as “important”
• 43% of marketers have noticed an improvement in sales due
to social campaigns
• 72% of marketers who have worked in social media for three
or more years said that they saw a boost in turnover due to
social channels (the longer you’re working in it the better you
get)
• 91% of experienced social marketers see improved website
traffic due to social media campaigns and 79% are generating
more quality leads
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21. Social Media Business Stats
(Continued)
• The average time spent by marketers on social media is 1-
5hrs per week for those just getting started and 6+ hours per
week for those with 3+ years of experience
• The most popular social networking tool for marketing is
Facebook – being used by 92%, followed by Twitter (84%),
LinkedIn (71%) and blogs (68%)
• LinkedIn is 4X better for B2B lead generation than Facebook
and Twitter
• Only 10% of marketers are actively monitoring social media
ROI
• Only 22% of businesses have a dedicated social media
manager
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22. Social Media Business Stats
(Continued)
• 23% of Fortune 500 companies have a public-facing
corporate blog
• 58% of Fortune 500 companies have an active corporate
Facebook account, 62% have an active corporate Twitter
account
• 47% of customers are somewhat likely to purchase from a
brand that they follow or like
• 80% of US social network users prefer to connect with brands
through Facebook
• 40% of consumers prefer social logins over creating a
new/guest account
• In terms of users engaging with social log-in, 60% use
Facebook, 12% Yahoo, 11% Twitter, 10% Google and 7%
LinkedIn 22

23. Eye Popping User Stats
• Facebook statistics
• 137.6 million unique visitors per month (In the USA alone)
• 7:45:49 = time spent per person per month on Facebook
• 54% of monthly users access it via a mobile device
• Facebook has 901 million monthly active users
• YouTube Statistics
• 106.7 million unique visitors per month
• 1:41:27 = time spent per person per month on Facebook
• There are 4 billion views per day on YouTube
• Pinterest Statistics
• Over 20% of Facebook users are on Pinterest daily
• The Pinterest app has been downloaded nearly 250,000 times
• Pinterest is projected to account for 40% of social media driven purchases
by Q2 2012 (Facebook 60%) 23

24. Why Social Media Works?
• Glowing like the
middle on the edge of
a knife
• RU Athletics – Drew
Robinson
• HR MBA
• Publishing research
• Delta and Twitter
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25. Take it with a grain of salt
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26. Humor is a great indicator of reality
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27. Keys to Survival
• Common Sense
• Intelligence
• Patience
• Good judgment
• Understanding of your
network community
• Be yourself
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28. Questions, comments or observations
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29. Contact Information
• Mark A. Leon
Social Media / Talent
Acquisition Solutions
Consultant – Aon plc
• About.me/recruiterpoet
• www.linkedin.com/in/markaleon
• Mark.leon@aon.com
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