Working Lunch Seminar Series - Social Media Strategies
working lunch seminar seriesWE WILL START PROMPTLY AT 12:05 Social Media Strategies January 19, 2012
Your webinar hosts Joe Peters Ellis Westwood Stephan TelkaPartner/Founder Director of Project Innovation Consultant 2
Welcome!• Session will be mutedTo ask questions:• Use the “raise hand” feature• Use “chat” feature
About Us1. Public Involvement2. Employee Engagement3. Stakeholder/Community Relations• 20 full time staff and broad associate network• 200+ initiatives since 2003
Our ApproachThere is always a Online Social media value to participation provides new in-person brings broader opportunities and engagement. access and scale. channels for relationships.
Introductory PollWhat is your level of experience withsocial media? Select your answer and click “submit”
Agenda1. Look Inside 8. Start Stealing2. The Big Three 9. Sparks and Elgin3. Audiences 10. Value Tattoo4. Everyday Content 11. Locations5. Hot Issues 12. Gamification6. Establishing Order 13. Protect Rights7. Hitting the Air 14. QR Codes
Look Inside• Look at what is happening inside – Formally – Informally – Treasury Board – gcpedia• (Primary focus today is on use of social media externally.)
The Big Three• 1000s of social media apps• You need to investigate: – Facebook – Twitter – YouTube
Audiences• Parse each of your audiences against the big three• Demographics/Organizations• How do they fit?
Everyday Content• Now take some everyday content and parse against the big three. – Website – Announcements – Media Releases – Video• May require a rethink of the communications release process.• Short term may require unifying link to website
Hot Issues• Now parse your organization’s hottest issues against the big three• Now take the negative and positive feedback and parse against the big three
Establishing Order• Put the top 3 in the order in which they provide utility/value to your organization• For each start a list of opportunities and challenges with each tool.
Hitting the Air• You need to think of a pilot• What could your org test/experiment with?• Need a project plan and need to consider the full sequence of the PM lifecycle.• Consider the operational resource intensity.
Sparks and Elgin• PCO will want a plan with a clear rationale and business case
Value Tattoo• Remember one thing, what is the value proposition of this.• Be able to articulate why this is important.