working lunch seminar seriesWE WILL START PROMPTLY AT 12:05     Social Media Strategies        January 19, 2012
Your webinar hosts   Joe Peters                Ellis Westwood            Stephan TelkaPartner/Founder       Director of Pr...
Welcome!• Session will be mutedTo ask questions:• Use the “raise hand” feature• Use “chat” feature
About Us1. Public Involvement2. Employee Engagement3. Stakeholder/Community Relations• 20 full time staff and broad associ...
Our ApproachThere is always a          Online            Social media    value to            participation       provides ...
Introductory PollWhat is your level of experience withsocial media?             Select your answer and click “submit”
Agenda1.   Look Inside             8. Start Stealing2.   The Big Three           9. Sparks and Elgin3.   Audiences        ...
Look Inside• Look at what is happening inside  – Formally  – Informally  – Treasury Board  – gcpedia• (Primary focus today...
The Big Three• 1000s of social media apps• You need to investigate:  – Facebook  – Twitter  – YouTube
Audiences• Parse each of your audiences against the big  three• Demographics/Organizations• How do they fit?
Facebook Demographics        16,908,320 Canadian users                                         7%                         ...
Everyday Content• Now take some everyday content and parse  against the big three.  –   Website  –   Announcements  –   Me...
Hot Issues• Now parse your organization’s hottest issues  against the big three• Now take the negative and positive feedba...
Establishing Order• Put the top 3 in the order in which they  provide utility/value to your organization• For each start a...
Hitting the Air• You need to think of a pilot• What could your org test/experiment with?• Need a project plan and need to ...
Start Stealing• Leverage work from other departments and  agencies• Need a terms of use for facebook?  – Start with PHAC.•...
Sparks and Elgin• PCO will want a plan with a clear rationale and  business case
Value Tattoo• Remember one thing, what is the value  proposition of this.• Be able to articulate why this is important.
Locations• www.OurHealthOurFuture.gc.ca• http://mashable.com/guidebook/
Gamification
Protect Rights• Need a business case and rationale for  internal access for social media• Values and Ethics
Case Study #1: Our Health Our Future
Case Study #2: Digital Economy
QR Code
Questions?  www.ascentum.comascentum.eventbrite.comjpeters@ascentum.com  613.761.7306 x302
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Working Lunch Seminar Series - Social Media Strategies

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Presentation given to federal public servants on Thursday January 19, 2012

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Working Lunch Seminar Series - Social Media Strategies

  1. 1. working lunch seminar seriesWE WILL START PROMPTLY AT 12:05 Social Media Strategies January 19, 2012
  2. 2. Your webinar hosts Joe Peters Ellis Westwood Stephan TelkaPartner/Founder Director of Project Innovation Consultant 2
  3. 3. Welcome!• Session will be mutedTo ask questions:• Use the “raise hand” feature• Use “chat” feature
  4. 4. About Us1. Public Involvement2. Employee Engagement3. Stakeholder/Community Relations• 20 full time staff and broad associate network• 200+ initiatives since 2003
  5. 5. Our ApproachThere is always a Online Social media value to participation provides new in-person brings broader opportunities and engagement. access and scale. channels for relationships.
  6. 6. Introductory PollWhat is your level of experience withsocial media? Select your answer and click “submit”
  7. 7. Agenda1. Look Inside 8. Start Stealing2. The Big Three 9. Sparks and Elgin3. Audiences 10. Value Tattoo4. Everyday Content 11. Locations5. Hot Issues 12. Gamification6. Establishing Order 13. Protect Rights7. Hitting the Air 14. QR Codes
  8. 8. Look Inside• Look at what is happening inside – Formally – Informally – Treasury Board – gcpedia• (Primary focus today is on use of social media externally.)
  9. 9. The Big Three• 1000s of social media apps• You need to investigate: – Facebook – Twitter – YouTube
  10. 10. Audiences• Parse each of your audiences against the big three• Demographics/Organizations• How do they fit?
  11. 11. Facebook Demographics 16,908,320 Canadian users 7% 18% 11% 46% 17%54% 24% 23% Male Female 13-19 20-29 30-39 40-49 50-59 60-64
  12. 12. Everyday Content• Now take some everyday content and parse against the big three. – Website – Announcements – Media Releases – Video• May require a rethink of the communications release process.• Short term may require unifying link to website
  13. 13. Hot Issues• Now parse your organization’s hottest issues against the big three• Now take the negative and positive feedback and parse against the big three
  14. 14. Establishing Order• Put the top 3 in the order in which they provide utility/value to your organization• For each start a list of opportunities and challenges with each tool.
  15. 15. Hitting the Air• You need to think of a pilot• What could your org test/experiment with?• Need a project plan and need to consider the full sequence of the PM lifecycle.• Consider the operational resource intensity.
  16. 16. Start Stealing• Leverage work from other departments and agencies• Need a terms of use for facebook? – Start with PHAC.• Need a plan for YouTube? – Start with Veteran Affairs• What to look at apps.gov in the US.
  17. 17. Sparks and Elgin• PCO will want a plan with a clear rationale and business case
  18. 18. Value Tattoo• Remember one thing, what is the value proposition of this.• Be able to articulate why this is important.
  19. 19. Locations• www.OurHealthOurFuture.gc.ca• http://mashable.com/guidebook/
  20. 20. Gamification
  21. 21. Protect Rights• Need a business case and rationale for internal access for social media• Values and Ethics
  22. 22. Case Study #1: Our Health Our Future
  23. 23. Case Study #2: Digital Economy
  24. 24. QR Code
  25. 25. Questions? www.ascentum.comascentum.eventbrite.comjpeters@ascentum.com 613.761.7306 x302

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