idea generation and design thinking
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workshop designed to open doors for ideas and ways of thinking and how could we create pattern and structures and brainstorm
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idea generation and design thinking
- 2. Content Introduction. Why?. How?. Stages of idea generation. Exercise. Break. Market research basics. Selection. Implementation.
- 3. Exercise LIKE DISLIKE GOOD AT NOT GOOD AT
- 4. Introduction
- 5. Why do we need to generate ideas?
- 7. Steve jobs • Behind apple and Iphone production. • Marketing agency of Pixar. • The way he manages things. • It’s Steve jobs!!! • The Creative inc. • why small things matter?
- 10. Brian storming.
- 15. Synectics:
- 16. Story board. RESEARCH, QOUTES, PICTURES.
- 18. Role playing.
- 21. Forced relationships. Try to connect them together!! Forming new product.
- 22. Day dreaming.
- 26. Brain writing.
- 27. Wishing.
- 28. Socializing.
- 29. Collaboration.
- 33. Observation
- 35. Focus group
- 36. Selection
- 37. Scrutiny of all aspects the potential target audience you wish to reach The potential value this idea or product could represent for your business. How much of a ‘risk’ does this represent (of course, what you define as a risk is up to you) Market viability – does anyone actually want this?
- 38. Feedback
- 40. • Basic version.
- 41. REFERENCES • https://www.mindtools.com/pages/article/ne wCT_02.htm • CREATIVE INC. BOOK. • REWORK BOOK. • THE ENTERPENEUR WEBSITE. • https://www.cleverism.com/18-best-idea- generation-techniques/
Editor's Notes
- Brain storm session for things you do it well, how can you perform things well, medhat quotes Know that you have to brain storm 5 min. Take care that you don’t have to say that you will gonna take the paper…. For future purposes….
- Idea of branding will be discussed more than that later by zahraa
- Substitute What materials or resources can you substitute or swap to improve the product? What other product or process could you use? What rules could you substitute? Can you use this product somewhere else, or as a substitute for something else? What will happen if you change your feelings or attitude toward this product? Combine What would happen if you combined this product with another, to create something new? What if you combined purposes or objectives? What could you combine to maximize the uses of this product? How could you combine talent and resources to create a new approach to this product? Adapt How could you adapt or readjust this product to serve another purpose or use? What else is the product like? Who or what could you emulate to adapt this product? What else is like your product? What other context could you put your product into? What other products or ideas could you use for inspiration? Modify How could you change the shape, look, or feel of your product? What could you add to modify this product? What could you emphasize or highlight to create more value? What element of this product could you strengthen to create something new? Put to Another Use Can you use this product somewhere else, perhaps in another industry? Who else could use this product? How would this product behave differently in another setting? Could you recycle the waste from this product to make something new? Eliminate How could you streamline or simplify this product? What features, parts, or rules could you eliminate? What could you understate or tone down? How could you make it smaller, faster, lighter, or more fun? What would happen if you took away part of this product? What would you have in its place? Reverse What would happen if you reversed this process or sequenced things differently? What if you try to do the exact opposite of what you're trying to do now? What components could you substitute to change the order of this product? What roles could you reverse or swap? How could you reorganize
- Mind Maps are useful for: Brainstorming – individually, and as a group. Summarizing information, and note taking. Consolidating information from different research sources. Thinking through complex problems. Presenting information in a format that shows the overall structure of your subject. Studying and memorizing information.
- https://prezi.com/w0fee_ww4jkp/the-synectics-model/
- EX. LET’S MAKE A STORY
- Attribute: quality or characteristic that someone or something has: Organizational ability is an essential attribute for a good manager.
- ‘how can I double my fan base?’ can change into ‘how do I make sure I have no fans at all?
- Excersie time not less than 4 ideas by different methods. Music to think more deeply Write on sticky notes Your word file (translated for you)
- Fa7s dakeek l kol 7aga