SlideShare a Scribd company logo

The Medium is the Message: The One Growthhack to Rule Them All by Patrick Vlaskovits

The Medium is the Message: The One Growthhack to Rule Them All by Patrick Vlaskovits Author of The Lean Entrepreneur

1 of 26
Download to read offline
The	
  Medium	
  is	
  the	
  Message:	
  
The One Growth Hack to Rule Them All
Growthhacker	
  Live	
  Conference	
  –	
  4/27/2013	
  
	
  
Patrick	
  Vlaskovits	
  
@Pv	
  
vlaskovits.com	
  
	
  
My	
  Book	
  
I	
  helped	
  invent	
  “growthhacking”	
  with	
  
Sean	
  Ellis	
  &	
  Hiten	
  Shah	
  in	
  June	
  2010.	
  	
  
Boom.	
  
The Medium is the Message: The One Growthhack to Rule Them All by Patrick Vlaskovits
This	
  is	
  How,	
  this	
  is	
  not	
  What	
  
Ad

Recommended

15 Practical Startup Growth Hacks - Workshop
15 Practical Startup Growth Hacks - Workshop15 Practical Startup Growth Hacks - Workshop
15 Practical Startup Growth Hacks - WorkshopJon Yongfook
 
Ultimate Guide to Funnel Optimization
Ultimate Guide to Funnel OptimizationUltimate Guide to Funnel Optimization
Ultimate Guide to Funnel OptimizationSean Johnson
 
19 Growth Hacker Quotes: Thoughts on the Future of Marketing
19 Growth Hacker Quotes: Thoughts on the Future of Marketing19 Growth Hacker Quotes: Thoughts on the Future of Marketing
19 Growth Hacker Quotes: Thoughts on the Future of MarketingRyan Holiday
 
Growth Hacking and Full Stack Marketing For Startups
Growth Hacking and Full Stack Marketing For StartupsGrowth Hacking and Full Stack Marketing For Startups
Growth Hacking and Full Stack Marketing For StartupsCasey Armstrong
 
5 Tips To Maximize Customer Acquisition Via Growth Hacking
5 Tips To Maximize Customer Acquisition Via Growth Hacking5 Tips To Maximize Customer Acquisition Via Growth Hacking
5 Tips To Maximize Customer Acquisition Via Growth HackingReferralCandy
 
Think Like A Growth Hacker
Think Like A Growth HackerThink Like A Growth Hacker
Think Like A Growth HackerTim Homuth
 
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Adverti...
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Adverti...Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Adverti...
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Adverti...JDM Export
 
Growth Hacking for Corporates (www.wepullthetrigger.com)
Growth Hacking for Corporates (www.wepullthetrigger.com)Growth Hacking for Corporates (www.wepullthetrigger.com)
Growth Hacking for Corporates (www.wepullthetrigger.com)Trigger
 

More Related Content

What's hot

Adobe User Group Amsterdam - Correlation between Innovation & Growth Hacking
Adobe User Group Amsterdam - Correlation between Innovation & Growth Hacking Adobe User Group Amsterdam - Correlation between Innovation & Growth Hacking
Adobe User Group Amsterdam - Correlation between Innovation & Growth Hacking jeroentjepkema
 
9 Most Powerful Blog Promotion Tactics
9 Most Powerful Blog Promotion Tactics9 Most Powerful Blog Promotion Tactics
9 Most Powerful Blog Promotion TacticsReferralCandy
 
Six Growth Hacks to Get More Conversions from Your Content Marketing
Six Growth Hacks to Get More Conversions from Your Content MarketingSix Growth Hacks to Get More Conversions from Your Content Marketing
Six Growth Hacks to Get More Conversions from Your Content MarketingSean Ellis
 
12 Steps to Effective Growth Hacking (www.wepullthetrigger.com)
12 Steps to Effective Growth Hacking (www.wepullthetrigger.com)12 Steps to Effective Growth Hacking (www.wepullthetrigger.com)
12 Steps to Effective Growth Hacking (www.wepullthetrigger.com)Trigger
 
Is growth hacking bullshit matt lerner FODM 2016 - Revised & Expanded with ne...
Is growth hacking bullshit matt lerner FODM 2016 - Revised & Expanded with ne...Is growth hacking bullshit matt lerner FODM 2016 - Revised & Expanded with ne...
Is growth hacking bullshit matt lerner FODM 2016 - Revised & Expanded with ne...Matt Lerner
 
21 Actionable Growth Hacking Tactics
21 Actionable Growth Hacking Tactics21 Actionable Growth Hacking Tactics
21 Actionable Growth Hacking TacticsJon Yongfook
 
Personas for SEO in 2012 (PubCon)
Personas for SEO in 2012 (PubCon)Personas for SEO in 2012 (PubCon)
Personas for SEO in 2012 (PubCon)Michael King
 
The Top 10 Most Remarkable Marketing Campaigns EVER
The Top 10 Most Remarkable Marketing Campaigns EVERThe Top 10 Most Remarkable Marketing Campaigns EVER
The Top 10 Most Remarkable Marketing Campaigns EVERHubSpot
 
Growth hacking course
Growth hacking courseGrowth hacking course
Growth hacking courseKen Leaver
 
Growth Hacking : Disrupt the Business with Mobile!
Growth Hacking : Disrupt the Business with Mobile!Growth Hacking : Disrupt the Business with Mobile!
Growth Hacking : Disrupt the Business with Mobile!Antonin Cohen
 
Growth Hacking for eCommerce.
Growth Hacking for eCommerce.Growth Hacking for eCommerce.
Growth Hacking for eCommerce.Divante
 
Growth Hacking Basics
Growth Hacking BasicsGrowth Hacking Basics
Growth Hacking BasicsMorgan Brown
 
Growth Hacking 101
Growth Hacking 101Growth Hacking 101
Growth Hacking 101Greg Lenz
 
Growth hacking with Vincent Dignan
Growth hacking with Vincent DignanGrowth hacking with Vincent Dignan
Growth hacking with Vincent DignanCity Unrulyversity
 
brands, content and the drug dealers of attention
brands, content and the drug dealers of attentionbrands, content and the drug dealers of attention
brands, content and the drug dealers of attentionMichael Paredrakos
 
From User Zero: Lessons from Growing Startups From Scratch
From User Zero: Lessons from Growing Startups From ScratchFrom User Zero: Lessons from Growing Startups From Scratch
From User Zero: Lessons from Growing Startups From ScratchMorgan Brown
 
The Beginner’s Guide to Growth Hacking
The Beginner’s Guide to Growth HackingThe Beginner’s Guide to Growth Hacking
The Beginner’s Guide to Growth HackingFrederik Hermann
 
Mobile Growth Hacking - How to Grow Your Mobile App
Mobile Growth Hacking - How to Grow Your Mobile AppMobile Growth Hacking - How to Grow Your Mobile App
Mobile Growth Hacking - How to Grow Your Mobile AppMorgan Brown
 
Marketing for startups
Marketing for startupsMarketing for startups
Marketing for startupsMoe Rubenzahl
 
Grow Hack Athens Pt.1: Growth Hacking For Web Apps
Grow Hack Athens Pt.1: Growth Hacking For Web AppsGrow Hack Athens Pt.1: Growth Hacking For Web Apps
Grow Hack Athens Pt.1: Growth Hacking For Web AppsGrowthRocks
 

What's hot (20)

Adobe User Group Amsterdam - Correlation between Innovation & Growth Hacking
Adobe User Group Amsterdam - Correlation between Innovation & Growth Hacking Adobe User Group Amsterdam - Correlation between Innovation & Growth Hacking
Adobe User Group Amsterdam - Correlation between Innovation & Growth Hacking
 
9 Most Powerful Blog Promotion Tactics
9 Most Powerful Blog Promotion Tactics9 Most Powerful Blog Promotion Tactics
9 Most Powerful Blog Promotion Tactics
 
Six Growth Hacks to Get More Conversions from Your Content Marketing
Six Growth Hacks to Get More Conversions from Your Content MarketingSix Growth Hacks to Get More Conversions from Your Content Marketing
Six Growth Hacks to Get More Conversions from Your Content Marketing
 
12 Steps to Effective Growth Hacking (www.wepullthetrigger.com)
12 Steps to Effective Growth Hacking (www.wepullthetrigger.com)12 Steps to Effective Growth Hacking (www.wepullthetrigger.com)
12 Steps to Effective Growth Hacking (www.wepullthetrigger.com)
 
Is growth hacking bullshit matt lerner FODM 2016 - Revised & Expanded with ne...
Is growth hacking bullshit matt lerner FODM 2016 - Revised & Expanded with ne...Is growth hacking bullshit matt lerner FODM 2016 - Revised & Expanded with ne...
Is growth hacking bullshit matt lerner FODM 2016 - Revised & Expanded with ne...
 
21 Actionable Growth Hacking Tactics
21 Actionable Growth Hacking Tactics21 Actionable Growth Hacking Tactics
21 Actionable Growth Hacking Tactics
 
Personas for SEO in 2012 (PubCon)
Personas for SEO in 2012 (PubCon)Personas for SEO in 2012 (PubCon)
Personas for SEO in 2012 (PubCon)
 
The Top 10 Most Remarkable Marketing Campaigns EVER
The Top 10 Most Remarkable Marketing Campaigns EVERThe Top 10 Most Remarkable Marketing Campaigns EVER
The Top 10 Most Remarkable Marketing Campaigns EVER
 
Growth hacking course
Growth hacking courseGrowth hacking course
Growth hacking course
 
Growth Hacking : Disrupt the Business with Mobile!
Growth Hacking : Disrupt the Business with Mobile!Growth Hacking : Disrupt the Business with Mobile!
Growth Hacking : Disrupt the Business with Mobile!
 
Growth Hacking for eCommerce.
Growth Hacking for eCommerce.Growth Hacking for eCommerce.
Growth Hacking for eCommerce.
 
Growth Hacking Basics
Growth Hacking BasicsGrowth Hacking Basics
Growth Hacking Basics
 
Growth Hacking 101
Growth Hacking 101Growth Hacking 101
Growth Hacking 101
 
Growth hacking with Vincent Dignan
Growth hacking with Vincent DignanGrowth hacking with Vincent Dignan
Growth hacking with Vincent Dignan
 
brands, content and the drug dealers of attention
brands, content and the drug dealers of attentionbrands, content and the drug dealers of attention
brands, content and the drug dealers of attention
 
From User Zero: Lessons from Growing Startups From Scratch
From User Zero: Lessons from Growing Startups From ScratchFrom User Zero: Lessons from Growing Startups From Scratch
From User Zero: Lessons from Growing Startups From Scratch
 
The Beginner’s Guide to Growth Hacking
The Beginner’s Guide to Growth HackingThe Beginner’s Guide to Growth Hacking
The Beginner’s Guide to Growth Hacking
 
Mobile Growth Hacking - How to Grow Your Mobile App
Mobile Growth Hacking - How to Grow Your Mobile AppMobile Growth Hacking - How to Grow Your Mobile App
Mobile Growth Hacking - How to Grow Your Mobile App
 
Marketing for startups
Marketing for startupsMarketing for startups
Marketing for startups
 
Grow Hack Athens Pt.1: Growth Hacking For Web Apps
Grow Hack Athens Pt.1: Growth Hacking For Web AppsGrow Hack Athens Pt.1: Growth Hacking For Web Apps
Grow Hack Athens Pt.1: Growth Hacking For Web Apps
 

Viewers also liked

Stacking the Odds for Authentic Growth
Stacking the Odds for Authentic GrowthStacking the Odds for Authentic Growth
Stacking the Odds for Authentic GrowthSean Ellis
 
Setting and Achieving Growth Goals
Setting and Achieving Growth GoalsSetting and Achieving Growth Goals
Setting and Achieving Growth GoalsSean Ellis
 
10 Classic Growth Hacks: Hints at the Future of Marketing
10 Classic Growth Hacks: Hints at the Future of Marketing10 Classic Growth Hacks: Hints at the Future of Marketing
10 Classic Growth Hacks: Hints at the Future of MarketingRyan Holiday
 
Dropbox Startup Lessons Learned
Dropbox Startup Lessons LearnedDropbox Startup Lessons Learned
Dropbox Startup Lessons Learnedgueste94e4c
 
The Growth Hacker Wake Up Call
The Growth Hacker Wake Up CallThe Growth Hacker Wake Up Call
The Growth Hacker Wake Up CallRyan Holiday
 

Viewers also liked (6)

Stacking the Odds for Authentic Growth
Stacking the Odds for Authentic GrowthStacking the Odds for Authentic Growth
Stacking the Odds for Authentic Growth
 
Setting and Achieving Growth Goals
Setting and Achieving Growth GoalsSetting and Achieving Growth Goals
Setting and Achieving Growth Goals
 
10 Classic Growth Hacks: Hints at the Future of Marketing
10 Classic Growth Hacks: Hints at the Future of Marketing10 Classic Growth Hacks: Hints at the Future of Marketing
10 Classic Growth Hacks: Hints at the Future of Marketing
 
Dropbox Startup Lessons Learned
Dropbox Startup Lessons LearnedDropbox Startup Lessons Learned
Dropbox Startup Lessons Learned
 
The Growth Hacker Wake Up Call
The Growth Hacker Wake Up CallThe Growth Hacker Wake Up Call
The Growth Hacker Wake Up Call
 
Growth Hacking
Growth HackingGrowth Hacking
Growth Hacking
 

Similar to The Medium is the Message: The One Growthhack to Rule Them All by Patrick Vlaskovits

New Perspectives on the Future of Learning
New Perspectives on the Future of LearningNew Perspectives on the Future of Learning
New Perspectives on the Future of LearningWayne Hodgins
 
Snowflakes in Orlando
Snowflakes in OrlandoSnowflakes in Orlando
Snowflakes in OrlandoWayne Hodgins
 
Malaysian Higher Ed-UN Learning
Malaysian Higher Ed-UN LearningMalaysian Higher Ed-UN Learning
Malaysian Higher Ed-UN LearningWayne Hodgins
 
Brazil Snowflake 07 04 07
Brazil Snowflake 07 04 07Brazil Snowflake 07 04 07
Brazil Snowflake 07 04 07Wayne Hodgins
 
idea generation and design thinking
idea generation and design thinking idea generation and design thinking
idea generation and design thinking Mariam Elsadek
 
Storytelling Startup: From Core-Story to Content Strategy.
Storytelling Startup: From Core-Story to Content Strategy. Storytelling Startup: From Core-Story to Content Strategy.
Storytelling Startup: From Core-Story to Content Strategy. Christian Riedel
 
The definitive guide to growth hacking (quick sprout)
The definitive guide to growth hacking (quick sprout)The definitive guide to growth hacking (quick sprout)
The definitive guide to growth hacking (quick sprout)Huy Dang
 
Magento Growth Hacking
Magento Growth HackingMagento Growth Hacking
Magento Growth HackingBun Danny
 
Magento Growth Hacking Strategy
Magento Growth Hacking StrategyMagento Growth Hacking Strategy
Magento Growth Hacking StrategyBun Danny
 
The Definitive Guide To Growth Hacking by http://www.quicksprout.com/
The Definitive Guide To Growth Hacking by http://www.quicksprout.com/The Definitive Guide To Growth Hacking by http://www.quicksprout.com/
The Definitive Guide To Growth Hacking by http://www.quicksprout.com/Gnocchi / Digital Marketing
 
Social Media 101 - A Social Media Primer
Social Media 101 - A Social Media PrimerSocial Media 101 - A Social Media Primer
Social Media 101 - A Social Media PrimerThink Shift
 
Spikes Asia Creativity Festival 2013 - Insights and Inspirations
Spikes Asia Creativity Festival 2013 - Insights and InspirationsSpikes Asia Creativity Festival 2013 - Insights and Inspirations
Spikes Asia Creativity Festival 2013 - Insights and InspirationsElva Wu
 
Salzburg Keynote March 27, 2007
Salzburg Keynote March 27, 2007Salzburg Keynote March 27, 2007
Salzburg Keynote March 27, 2007Wayne Hodgins
 
Cossette at SXSW - Days 1 to 4 - Highlights
Cossette at SXSW - Days 1 to 4 - HighlightsCossette at SXSW - Days 1 to 4 - Highlights
Cossette at SXSW - Days 1 to 4 - HighlightsCossette
 
Content Traffic Bonanza: 5 Simple Ways to Get Tons of Traffic With Your Articles
Content Traffic Bonanza: 5 Simple Ways to Get Tons of Traffic With Your ArticlesContent Traffic Bonanza: 5 Simple Ways to Get Tons of Traffic With Your Articles
Content Traffic Bonanza: 5 Simple Ways to Get Tons of Traffic With Your ArticlesRob Schultz
 
How Social Media enables the Job Search
How Social Media enables the Job SearchHow Social Media enables the Job Search
How Social Media enables the Job SearchShannon Eastman
 
Recruiting on Facebook
Recruiting on Facebook Recruiting on Facebook
Recruiting on Facebook Brazen
 

Similar to The Medium is the Message: The One Growthhack to Rule Them All by Patrick Vlaskovits (20)

New Perspectives on the Future of Learning
New Perspectives on the Future of LearningNew Perspectives on the Future of Learning
New Perspectives on the Future of Learning
 
Snowflakes in Orlando
Snowflakes in OrlandoSnowflakes in Orlando
Snowflakes in Orlando
 
Malaysian Higher Ed-UN Learning
Malaysian Higher Ed-UN LearningMalaysian Higher Ed-UN Learning
Malaysian Higher Ed-UN Learning
 
Brazil Snowflake 07 04 07
Brazil Snowflake 07 04 07Brazil Snowflake 07 04 07
Brazil Snowflake 07 04 07
 
idea generation and design thinking
idea generation and design thinking idea generation and design thinking
idea generation and design thinking
 
Dandelion Marketing
Dandelion MarketingDandelion Marketing
Dandelion Marketing
 
Storytelling Startup: From Core-Story to Content Strategy.
Storytelling Startup: From Core-Story to Content Strategy. Storytelling Startup: From Core-Story to Content Strategy.
Storytelling Startup: From Core-Story to Content Strategy.
 
The definitive guide to growth hacking (quick sprout)
The definitive guide to growth hacking (quick sprout)The definitive guide to growth hacking (quick sprout)
The definitive guide to growth hacking (quick sprout)
 
Magento Growth Hacking
Magento Growth HackingMagento Growth Hacking
Magento Growth Hacking
 
Magento Growth Hacking Strategy
Magento Growth Hacking StrategyMagento Growth Hacking Strategy
Magento Growth Hacking Strategy
 
The Definitive Guide To Growth Hacking by http://www.quicksprout.com/
The Definitive Guide To Growth Hacking by http://www.quicksprout.com/The Definitive Guide To Growth Hacking by http://www.quicksprout.com/
The Definitive Guide To Growth Hacking by http://www.quicksprout.com/
 
Social Media 101 - A Social Media Primer
Social Media 101 - A Social Media PrimerSocial Media 101 - A Social Media Primer
Social Media 101 - A Social Media Primer
 
Spikes Asia Creativity Festival 2013 - Insights and Inspirations
Spikes Asia Creativity Festival 2013 - Insights and InspirationsSpikes Asia Creativity Festival 2013 - Insights and Inspirations
Spikes Asia Creativity Festival 2013 - Insights and Inspirations
 
Salzburg Keynote March 27, 2007
Salzburg Keynote March 27, 2007Salzburg Keynote March 27, 2007
Salzburg Keynote March 27, 2007
 
Doitmarketing doit-marketing-ts2012
Doitmarketing doit-marketing-ts2012Doitmarketing doit-marketing-ts2012
Doitmarketing doit-marketing-ts2012
 
Doit marketing doitmarketing-ts2012
Doit marketing doitmarketing-ts2012Doit marketing doitmarketing-ts2012
Doit marketing doitmarketing-ts2012
 
Cossette at SXSW - Days 1 to 4 - Highlights
Cossette at SXSW - Days 1 to 4 - HighlightsCossette at SXSW - Days 1 to 4 - Highlights
Cossette at SXSW - Days 1 to 4 - Highlights
 
Content Traffic Bonanza: 5 Simple Ways to Get Tons of Traffic With Your Articles
Content Traffic Bonanza: 5 Simple Ways to Get Tons of Traffic With Your ArticlesContent Traffic Bonanza: 5 Simple Ways to Get Tons of Traffic With Your Articles
Content Traffic Bonanza: 5 Simple Ways to Get Tons of Traffic With Your Articles
 
How Social Media enables the Job Search
How Social Media enables the Job SearchHow Social Media enables the Job Search
How Social Media enables the Job Search
 
Recruiting on Facebook
Recruiting on Facebook Recruiting on Facebook
Recruiting on Facebook
 

More from Patrick Vlaskovits

How to Growth Hacking Your Content by Naming the Unnamed
How to Growth Hacking Your Content by Naming the UnnamedHow to Growth Hacking Your Content by Naming the Unnamed
How to Growth Hacking Your Content by Naming the UnnamedPatrick Vlaskovits
 
Growth Hacking - from Medium to Channel
Growth Hacking - from Medium to Channel Growth Hacking - from Medium to Channel
Growth Hacking - from Medium to Channel Patrick Vlaskovits
 
Superpowered Media Server for Android
Superpowered Media Server for AndroidSuperpowered Media Server for Android
Superpowered Media Server for AndroidPatrick Vlaskovits
 
20 Minute Intro to Lean Startups
20 Minute Intro to Lean Startups20 Minute Intro to Lean Startups
20 Minute Intro to Lean StartupsPatrick Vlaskovits
 
Top 10 Reasons to Not be a Lean Startup for Momentum Michigan
Top 10 Reasons to Not be a Lean Startup for Momentum MichiganTop 10 Reasons to Not be a Lean Startup for Momentum Michigan
Top 10 Reasons to Not be a Lean Startup for Momentum MichiganPatrick Vlaskovits
 
Top 10 Reasons to NOT be a Lean Startup
Top 10 Reasons to NOT be a Lean StartupTop 10 Reasons to NOT be a Lean Startup
Top 10 Reasons to NOT be a Lean StartupPatrick Vlaskovits
 
Customer Development: The Fundamentals and the Myths - Stanford
Customer Development: The Fundamentals and the Myths - StanfordCustomer Development: The Fundamentals and the Myths - Stanford
Customer Development: The Fundamentals and the Myths - StanfordPatrick Vlaskovits
 
Customer Development and Keyser Soze
Customer Development and Keyser SozeCustomer Development and Keyser Soze
Customer Development and Keyser SozePatrick Vlaskovits
 

More from Patrick Vlaskovits (12)

How to Growth Hacking Your Content by Naming the Unnamed
How to Growth Hacking Your Content by Naming the UnnamedHow to Growth Hacking Your Content by Naming the Unnamed
How to Growth Hacking Your Content by Naming the Unnamed
 
Growth Hacking - from Medium to Channel
Growth Hacking - from Medium to Channel Growth Hacking - from Medium to Channel
Growth Hacking - from Medium to Channel
 
Superpowered Media Server for Android
Superpowered Media Server for AndroidSuperpowered Media Server for Android
Superpowered Media Server for Android
 
The Lean Entrepreneur Surfs
The Lean Entrepreneur SurfsThe Lean Entrepreneur Surfs
The Lean Entrepreneur Surfs
 
20 Minute Intro to Lean Startups
20 Minute Intro to Lean Startups20 Minute Intro to Lean Startups
20 Minute Intro to Lean Startups
 
Top 10 Reasons to Not be a Lean Startup for Momentum Michigan
Top 10 Reasons to Not be a Lean Startup for Momentum MichiganTop 10 Reasons to Not be a Lean Startup for Momentum Michigan
Top 10 Reasons to Not be a Lean Startup for Momentum Michigan
 
Hacking Customer Development
Hacking Customer DevelopmentHacking Customer Development
Hacking Customer Development
 
Top 10 Reasons to NOT be a Lean Startup
Top 10 Reasons to NOT be a Lean StartupTop 10 Reasons to NOT be a Lean Startup
Top 10 Reasons to NOT be a Lean Startup
 
Customer Development: The Fundamentals and the Myths - Stanford
Customer Development: The Fundamentals and the Myths - StanfordCustomer Development: The Fundamentals and the Myths - Stanford
Customer Development: The Fundamentals and the Myths - Stanford
 
Calit2 UC Irvine
Calit2 UC IrvineCalit2 UC Irvine
Calit2 UC Irvine
 
Lean Startup: The Basics
Lean Startup: The BasicsLean Startup: The Basics
Lean Startup: The Basics
 
Customer Development and Keyser Soze
Customer Development and Keyser SozeCustomer Development and Keyser Soze
Customer Development and Keyser Soze
 

Recently uploaded

AI MODELS USAGE IN FINTECH PRODUCTS: PM APPROACH & BEST PRACTICES by Kasthuri...
AI MODELS USAGE IN FINTECH PRODUCTS: PM APPROACH & BEST PRACTICES by Kasthuri...AI MODELS USAGE IN FINTECH PRODUCTS: PM APPROACH & BEST PRACTICES by Kasthuri...
AI MODELS USAGE IN FINTECH PRODUCTS: PM APPROACH & BEST PRACTICES by Kasthuri...ISPMAIndia
 
Building Products That Think- Bhaskaran Srinivasan & Ashish Gupta
Building Products That Think- Bhaskaran Srinivasan & Ashish GuptaBuilding Products That Think- Bhaskaran Srinivasan & Ashish Gupta
Building Products That Think- Bhaskaran Srinivasan & Ashish GuptaISPMAIndia
 
ASTRAZENECA. Knowledge Graphs Powering a Fast-moving Global Life Sciences Org...
ASTRAZENECA. Knowledge Graphs Powering a Fast-moving Global Life Sciences Org...ASTRAZENECA. Knowledge Graphs Powering a Fast-moving Global Life Sciences Org...
ASTRAZENECA. Knowledge Graphs Powering a Fast-moving Global Life Sciences Org...Neo4j
 
Introduction to Multimodal LLMs with LLaVA
Introduction to Multimodal LLMs with LLaVAIntroduction to Multimodal LLMs with LLaVA
Introduction to Multimodal LLMs with LLaVARobert McDermott
 
Campotel: Telecommunications Infra and Network Builder - Company Profile
Campotel: Telecommunications Infra and Network Builder - Company ProfileCampotel: Telecommunications Infra and Network Builder - Company Profile
Campotel: Telecommunications Infra and Network Builder - Company ProfileCampotelPhilippines
 
The Art of the Possible with Graph by Dr Jim Webber Neo4j.pptx
The Art of the Possible with Graph by Dr Jim Webber Neo4j.pptxThe Art of the Possible with Graph by Dr Jim Webber Neo4j.pptx
The Art of the Possible with Graph by Dr Jim Webber Neo4j.pptxNeo4j
 
LF Energy Webinar: Introduction to TROLIE
LF Energy Webinar: Introduction to TROLIELF Energy Webinar: Introduction to TROLIE
LF Energy Webinar: Introduction to TROLIEDanBrown980551
 
"The Transformative Power of AI and Open Challenges" by Dr. Manish Gupta, Google
"The Transformative Power of AI and Open Challenges" by Dr. Manish Gupta, Google"The Transformative Power of AI and Open Challenges" by Dr. Manish Gupta, Google
"The Transformative Power of AI and Open Challenges" by Dr. Manish Gupta, GoogleISPMAIndia
 
Bit N Build Poland
Bit N Build PolandBit N Build Poland
Bit N Build PolandGDSC PJATK
 
My Journey towards Artificial Intelligence
My Journey towards Artificial IntelligenceMy Journey towards Artificial Intelligence
My Journey towards Artificial IntelligenceVijayananda Mohire
 
Enhancing Productivity and Insight A Tour of JDK Tools Progress Beyond Java 17
Enhancing Productivity and Insight  A Tour of JDK Tools Progress Beyond Java 17Enhancing Productivity and Insight  A Tour of JDK Tools Progress Beyond Java 17
Enhancing Productivity and Insight A Tour of JDK Tools Progress Beyond Java 17Ana-Maria Mihalceanu
 
How to write an effective Cyber Incident Response Plan
How to write an effective Cyber Incident Response PlanHow to write an effective Cyber Incident Response Plan
How to write an effective Cyber Incident Response PlanDatabarracks
 
Battle of React State Managers in frontend applications
Battle of React State Managers in frontend applicationsBattle of React State Managers in frontend applications
Battle of React State Managers in frontend applicationsEvangelia Mitsopoulou
 
10 things that helped me advance my career - PHP UK Conference 2024
10 things that helped me advance my career - PHP UK Conference 202410 things that helped me advance my career - PHP UK Conference 2024
10 things that helped me advance my career - PHP UK Conference 2024Thijs Feryn
 
"Platform Engineering with Development Containers", Igor Fesenko
"Platform Engineering with Development Containers", Igor Fesenko"Platform Engineering with Development Containers", Igor Fesenko
"Platform Engineering with Development Containers", Igor FesenkoFwdays
 
My sample product research idea for you!
My sample product research idea for you!My sample product research idea for you!
My sample product research idea for you!KivenRaySarsaba
 
Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...
Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...
Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...Product School
 
Avoiding Bad Stats and the Benefits of Playing Trivia with Friends: PancakesC...
Avoiding Bad Stats and the Benefits of Playing Trivia with Friends: PancakesC...Avoiding Bad Stats and the Benefits of Playing Trivia with Friends: PancakesC...
Avoiding Bad Stats and the Benefits of Playing Trivia with Friends: PancakesC...Adrian Sanabria
 
"AIRe - AI Reliability Engineering", Denys Vasyliev
"AIRe - AI Reliability Engineering", Denys Vasyliev"AIRe - AI Reliability Engineering", Denys Vasyliev
"AIRe - AI Reliability Engineering", Denys VasylievFwdays
 
From Challenger to Champion: How SpiraPlan Outperforms JIRA+Plugins
From Challenger to Champion: How SpiraPlan Outperforms JIRA+PluginsFrom Challenger to Champion: How SpiraPlan Outperforms JIRA+Plugins
From Challenger to Champion: How SpiraPlan Outperforms JIRA+PluginsInflectra
 

Recently uploaded (20)

AI MODELS USAGE IN FINTECH PRODUCTS: PM APPROACH & BEST PRACTICES by Kasthuri...
AI MODELS USAGE IN FINTECH PRODUCTS: PM APPROACH & BEST PRACTICES by Kasthuri...AI MODELS USAGE IN FINTECH PRODUCTS: PM APPROACH & BEST PRACTICES by Kasthuri...
AI MODELS USAGE IN FINTECH PRODUCTS: PM APPROACH & BEST PRACTICES by Kasthuri...
 
Building Products That Think- Bhaskaran Srinivasan & Ashish Gupta
Building Products That Think- Bhaskaran Srinivasan & Ashish GuptaBuilding Products That Think- Bhaskaran Srinivasan & Ashish Gupta
Building Products That Think- Bhaskaran Srinivasan & Ashish Gupta
 
ASTRAZENECA. Knowledge Graphs Powering a Fast-moving Global Life Sciences Org...
ASTRAZENECA. Knowledge Graphs Powering a Fast-moving Global Life Sciences Org...ASTRAZENECA. Knowledge Graphs Powering a Fast-moving Global Life Sciences Org...
ASTRAZENECA. Knowledge Graphs Powering a Fast-moving Global Life Sciences Org...
 
Introduction to Multimodal LLMs with LLaVA
Introduction to Multimodal LLMs with LLaVAIntroduction to Multimodal LLMs with LLaVA
Introduction to Multimodal LLMs with LLaVA
 
Campotel: Telecommunications Infra and Network Builder - Company Profile
Campotel: Telecommunications Infra and Network Builder - Company ProfileCampotel: Telecommunications Infra and Network Builder - Company Profile
Campotel: Telecommunications Infra and Network Builder - Company Profile
 
The Art of the Possible with Graph by Dr Jim Webber Neo4j.pptx
The Art of the Possible with Graph by Dr Jim Webber Neo4j.pptxThe Art of the Possible with Graph by Dr Jim Webber Neo4j.pptx
The Art of the Possible with Graph by Dr Jim Webber Neo4j.pptx
 
LF Energy Webinar: Introduction to TROLIE
LF Energy Webinar: Introduction to TROLIELF Energy Webinar: Introduction to TROLIE
LF Energy Webinar: Introduction to TROLIE
 
"The Transformative Power of AI and Open Challenges" by Dr. Manish Gupta, Google
"The Transformative Power of AI and Open Challenges" by Dr. Manish Gupta, Google"The Transformative Power of AI and Open Challenges" by Dr. Manish Gupta, Google
"The Transformative Power of AI and Open Challenges" by Dr. Manish Gupta, Google
 
Bit N Build Poland
Bit N Build PolandBit N Build Poland
Bit N Build Poland
 
My Journey towards Artificial Intelligence
My Journey towards Artificial IntelligenceMy Journey towards Artificial Intelligence
My Journey towards Artificial Intelligence
 
Enhancing Productivity and Insight A Tour of JDK Tools Progress Beyond Java 17
Enhancing Productivity and Insight  A Tour of JDK Tools Progress Beyond Java 17Enhancing Productivity and Insight  A Tour of JDK Tools Progress Beyond Java 17
Enhancing Productivity and Insight A Tour of JDK Tools Progress Beyond Java 17
 
How to write an effective Cyber Incident Response Plan
How to write an effective Cyber Incident Response PlanHow to write an effective Cyber Incident Response Plan
How to write an effective Cyber Incident Response Plan
 
Battle of React State Managers in frontend applications
Battle of React State Managers in frontend applicationsBattle of React State Managers in frontend applications
Battle of React State Managers in frontend applications
 
10 things that helped me advance my career - PHP UK Conference 2024
10 things that helped me advance my career - PHP UK Conference 202410 things that helped me advance my career - PHP UK Conference 2024
10 things that helped me advance my career - PHP UK Conference 2024
 
"Platform Engineering with Development Containers", Igor Fesenko
"Platform Engineering with Development Containers", Igor Fesenko"Platform Engineering with Development Containers", Igor Fesenko
"Platform Engineering with Development Containers", Igor Fesenko
 
My sample product research idea for you!
My sample product research idea for you!My sample product research idea for you!
My sample product research idea for you!
 
Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...
Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...
Harnessing the Power of GenAI for Exceptional Product Outcomes by Booking.com...
 
Avoiding Bad Stats and the Benefits of Playing Trivia with Friends: PancakesC...
Avoiding Bad Stats and the Benefits of Playing Trivia with Friends: PancakesC...Avoiding Bad Stats and the Benefits of Playing Trivia with Friends: PancakesC...
Avoiding Bad Stats and the Benefits of Playing Trivia with Friends: PancakesC...
 
"AIRe - AI Reliability Engineering", Denys Vasyliev
"AIRe - AI Reliability Engineering", Denys Vasyliev"AIRe - AI Reliability Engineering", Denys Vasyliev
"AIRe - AI Reliability Engineering", Denys Vasyliev
 
From Challenger to Champion: How SpiraPlan Outperforms JIRA+Plugins
From Challenger to Champion: How SpiraPlan Outperforms JIRA+PluginsFrom Challenger to Champion: How SpiraPlan Outperforms JIRA+Plugins
From Challenger to Champion: How SpiraPlan Outperforms JIRA+Plugins
 

The Medium is the Message: The One Growthhack to Rule Them All by Patrick Vlaskovits

  • 1. The  Medium  is  the  Message:   The One Growth Hack to Rule Them All Growthhacker  Live  Conference  –  4/27/2013     Patrick  Vlaskovits   @Pv   vlaskovits.com    
  • 3. I  helped  invent  “growthhacking”  with   Sean  Ellis  &  Hiten  Shah  in  June  2010.    
  • 6. This  is  How,  this  is  not  What  
  • 8. Business  plans  &  spreadsheet.   A  toy.   Life  begins  as  
  • 9. Risk  (you  can  measure  this).   Uncertainty  (impossible  to  measure).   Your  fundamental  domain  is  
  • 10. Your  Team   Maintains  the  boundaries  of  organizaMon.   Moves  fast  and  breaks  things.   (Maybe  even  people.)  
  • 11. Your  Product   Has  analogs  and  compeMMon  is  on  features.     Empowering  people  to  do  new  stuff.  
  • 12. Your  Death   CompeMMon  stabs  you  repeatedly  and  dances  on  your  grave.   You  die  of  thirst  in  the  desert.  Alone.  No  one  knows  or  cares.  
  • 13. The  Irony  of  Successful  InnovaPon   End  up  here  (the  wallpaper).   Start  here  (The  New  New  Thing).   This  includes  innovaPon  in  product   and  business  model.      
  • 15. How  Everyone  Views  DisrupPve  Ideas   Bad  Ideas   Good  Ideas   Indeterminate  Ideas  
  • 16. The  Reality   Bad  Ideas   Good  Ideas   Indeterminate  Ideas  
  • 17. InnovaPve  products  don’t  fit  in  exisPng  sales  &   markePng  channels.         “The  Medium  is  the  Message.”   -­‐Marshall  McLuhan     InnovaPve  products  demand  innovaPve   context  and  mediums.  
  • 18. RETWEET  THIS  -­‐  hVps://twiVer.com/Pv/status/328956998244777984    
  • 19. The  Medium  is  the  Message       How  you  get  to  the  customer  is  as  important,     if  not  more,  then  what  you  get  to  the  customer.     ExisMng  mediums  provide  wrong  context  for  innovaMve   products.     (Important  corollary:  innovaMve  mediums  need  innovaMve  content  to   maintain  context.)        
  • 20. B.Y.O.C.   •  Fundamentally,  growth  hacking  is  NOT     mastery  of  >>exisPng<<  markeMng  eg  for   online  SEO,  SEM,  PPC,  viral  markeMng  etc  etc   •  Growth  hacking  is  true  innovaMon  in  sales  and   markeMng  mediums.   •   Ergo,  different  than  tradiMonal  VP  of   MarkeMng  role.  (ExecuMon  of  best  pracMces)   •  “Bring  Your  Own  Channel.”  –  Sean  Ellis  
  • 21. Message   Tupperware   Xerox  copiers   The  4-­‐Hour  Chef  (Ferriss)   Cubism  (Picasso)   Tesla  (Musk)   PayPal   YouTube   Instagram   Facebook  (Zuck)   Street  skaMng  (Hawk)   GoPro     Medium   Home  parMes   Direct  sales,  selling  consumables   BitTorrent   Art  dealers  as  patrons   Stores,  not  dealerships   eBay   Embeds  (?)   Status  &  bragging  via  iPhone   Photo  tagging   VHS  (?)   AcMon  Sports   The  Medium  is  the  Message   Vice  versa?  
  • 22. Message   Growthhacking   Flurry  as  ad  network   Apple  products   The  Lean  Startup  book   Lean  Entrepreneur  book   Veronica  Mars   Zach  Braf  sequel   ?   Novel  content     Medium   ‘Sohware  eaMng  the  world’   AnalyMcs   Apple  as  retail  experience   Crowdfunding   Crowdfunding   Crowdfunding   Crowdfunding   3D  prinMng  &  digital  fab   Nejlix     The  Medium  is  the  Message   Vice  versa?  
  • 23. How  to  Avoid  Death:     Convexity  +  Lean  Startup  
  • 25. You  Have  Been  Warned       •  Want  exponenMal  growth?  à  The  Medium  is  the   Message.     •  Hockey  sMck  is  outcome  of  discovering/manufacturing   an  uncontested  markeMng  channel.   •  Test  with  convexity.  Don’t  punish  ‘failure’.   •  Steal.  Copy.  Remix.   •  ‘Think  Different’  –  Steve  Jobs  ß  The  Medium  is  the   Message.   •  PS  Big  thanks  to  Venkatesh  Rao  of  RibbonFarm.com  for   TMITM  framing.  Read  his  blog.