part of my work for mentoring and facilitation for green entrepreneurship facilitation for startups in Egypt.

3. Concerned with
planning the
distribution of the
business’ assets for the
purpose of improving
the value of business.
Analyzing the financial
statements generated
out of the financial
transactions to fill the
gap.

4. People in accounting are responsible for managing
Cash flow
management
Collections
Recognizing
revenues
Reporting
earnings
Managing
debts
Paying taxes
Tracking and reporting the financial transactions of the
business.

5. The income from
business by sale
goods or
providing
services.
REVENUES
ARE

6. It could be
Variable costs Fixed costs
The cost incurred by your space,
to run day by day operations and
help to achieve business
objectives

7. You have to
spend money to
make money
RULE

8.  Operating costs
 Costs of good sale
 Direct costs
 Expenses
 Selling, general administration costs
(SGA)
 Indirect costs
 Marketing, rents, supplies, rents,
utilities, salaries

10.  Fixed costs
 Rents
 Variable costs
 Shiping

11.  is a cost advantage a business can
have by sticking it’s hand in
multiple metaphorical cookie jar.

12. INCOME
STATEMENT
BALANCE SHEET CASH FLOW
BUDGET

13. TOTAL REVENUE COST OF GOODS
SOLD
SELLING GENERAL
ADMINISTRATION
ALL OTHER
EXPENSES

14. • Current cash
• Fixed (land and building)
Assets (property, equipment,
investment)
• Current debt (1 year)
• Long term debt
Liabilities (loans, mortgages,
revenue, expenses)
• Amount of paid in capital
• Add retained earnings
• Add net income or net loss
Equity

15. Assets= liabilities
+ owners equity.
FORMULA
OF
BALANCE

16. The reduction happens in an
asset’s value by time or usage
Asset useful life
It varies based on
•type of asset,
•value of asset,
•business activity.

17. •Revenue
•Expenses
•Taxes
Operation
cash flow
•Property
•Equipment
Investment
cash flow
•Loans
•Dividened paid to
shareholders
Financial
cash flow

18. Operation+
investment+
financial = net
cash flow
NET CASH
FLOW
(OIF)

22. Funding strategies

23.  Personal balance sheet (your assets)
 Vehicles
 Savings
 Collections
 Equity in real estate
 Accounts
 Recreational equipment's

24. Starting phase
Business associates from 4 to 5 different sources
Choose the right source, the one with no emotional strings.

25. Peer to peer lending
• Lendingclub.com
• Zopa.com
Crowd funding
• Kickstarter.com
• Indiegogo.com

26.  Cairo angels
 Flat6lab
 138 pyramids
 Bedaya
 Ideavelopers
 Look for more here!

27. FUNDERS
TYPES

28. Grants/ fundraising
Donations
Sponsorships
Fed funds (governmental loans)

29. Support to certain activities and projects
Based on agenda
Social value based change

30. List of
grants
institutes
 Hivos
 ASRT
 STDF
 GEF
 DAAD
 Online tool:
 https://www2.fundsforngos.org/tag/egypt
/
 https://www.tgci.com/

31. CHARITABLE CAUSE SOCIAL VALUE UNSUSTAINABLE

33. SUPPORT TO
CERTAIN ACTIVITIES
MARKET VALUE GREEN WASHING REDBALL
SPONSORSHIP
EVENTS

37. Institutions, non governmental one
• Drosos
• Sawiris foundation
• Ford foundation
Corporate firms
• CSR of Samsung
• CSR of Vodafone
Aid agencies
• USAID
• UN
• Canada fund for local initiatives
• EU
• US embassy
Donations
• Businessmen
• Individual donations

38. Online
Funds for
NGOs.com
Foundation center
TGCI.com
Tenders
Connections
Collaborations

39. Interest
• Your work near your work
Deadline
Geographic's
Target segment
• Children
• Women
• Youth
• Special needs
• Marginalized communities

40. APPLICATION FULL GRANT
PROPOSAL
LETTER OF
INQUIRY
CONCEPT
NOTE

41. Fitting for our agency priority
Do our priority match the funders?
Does the grant identified the assessed needs?
Do the staff able to carry this project?
Do we have the facility to carry out the project?
Time is available to develop strong proposals
Do we have needed cash?
Can we continue in the project after funding?
Do the project have strong administrative support?
Do we meet eligible requirements?

42. How people could invest in your
project? How could they reach your
target segment?

43. What’s your added value to the market
and the society?

44. Who are your competitors?

45. What kind of relations do you need?

46. Annual
reports
Proposal
guidelines
Newsletter Press releases
List of grants
given in the
past
How proposals
are evaluated
and scored
Names of past
recipients of
the grant

47. LETTER
PROPOSALS
PROACTIVE
PROPOSALS
FULL PROPOSAL

48. Short grant
proposal
Four papers
Fed funds

49. Summary
Sponsor appeal
Problem
Solution
Capability
Budget
Conculsion

50. Qualifications of the organization
Problem statement or needs assessments
Problem goals and objectives
Methodology
Evaluation
Future funding
Budget
Appendices

51. NEEDS
ASSESSMENT
METHOD

52. Schedule Schedule a feedback meeting with informants
Interpret Interpret the data
Organize Organize the data
Gather Gather the data
Construct Construct the questionnaire or interview form
Decide Decide how data will be collected
Compile Compile list of informant names

53. Discussion questions
list
Located place of
the event
Publicize the
purpose of the
community building
Have one or two to
introduce the
meeting agenda
Have person
responsible for
recording ideas
Form participants
with volunteer
community

56. STRENGTHS WEAKNESS
OPPORTUNITIES THREATS

58. What you are proposing?
How you plan to do it?
When you plan to do it?
How much it’s going to cost you?

59. Funder’s name,
title and address
Is written to whom
is concerned
Provides a brief
overview of
organization
Reason for the
funding request
Includes amount
request
Doesn’t exceed 2
pages
Include name and
phone number of
contact
Signed by
authority and
person on behalf
of the orfanization

60. Summarize your request
Appears at the beginning of the proposal
Identifies the grant application
Total cost
Credibility
Problem
Objective
Method

61. Who is applying
(clearly written)
Address the
rationale for the
founding
Address
application
agency and long
term goals
Current programs
and activities
Describe
applicants clients
Provide evidence
of applicants
accomplishments
Statically support Qualifications
Key staff
qualifications
Statement of
needs (logical)
brief

62. Target population
Community problem
Problem solving dimension
Statistical evidence
Input from clients and stakeholders
Unsupported assumptions
Free from technical jargons

63. Outcomes
Not methods
Verbs
SMART
Four types
Behavioral
Performance
Process
product

64. Program
activities
Reasons for
selection of the
activities
Sequence of
activities
Staffing of the
programs
Client and
client selection
Reasonable
scope of
activities
Timeline of
activities

65. Tools of the
evaluation
Justification
How data
gathered?
Tools and
instruments
that’s used
Data analysis reports

66. Proposal narrative
Project costs
Paid items
Non-personal costs
Direct costs relevant to tasks

67. Final appeal Encouraging
Confident Assertive

68. Start early
Use investors
language
Write clearly
and precisely
Use aspects like:
Gender and
environment
Sustainability is
an important
factor
Monitoring and
evaluation
Other
stakeholders