Kudler

Kudler
Kudler Fine Foods – Information System Audit
Information technology (IT) has become increasingly sophisticated and complex, escalating the
ongoing change within Kudler Fine Foods. As IT information is adopted within the organization,
automation controls many processes within the Kudler's environment. As Kudler has become more
virtualized, a need for increased trust and assurance in the relationships with consumers, partners
and suppliers. The swell of e–commerce business has created new ways of conducting an audit.
Statement on Auditing Standard 94 (SAS 94) requires that the auditor understands the technological
aspect of the organization in order to grasp the internal controls and the assessment of control risks
for a proper audit ... Show more content on Helpwriting.net ...
The outsourcing of payroll to the third party would be audited using the SAS 70 approach. SAS 70
audit "has become a virtual business requirement for service and outsourcing providers" (Gallun,
2008, p. 13). To have obtained a SAS 70 report the outsourced payroll provider would have gone
through a rigorous review of their internal controls structures and once completed the compliance
report can be shared to other users. The two main SAS 70 reports, which describe a company's
internal controls, are Type I which and Type II. Type I report does not perform a detailed testing of
controls but only performs a "walkthrough" of controls (Hunton, 2004). Type II report is more
involved than a Type I report because the controls are extensively reviewed (tested beyond a
"walkthrough") and tested over a minimum of six months.
Purchasing and Inventory
Kudler Fine Foods has significantly increased the amount of data processed electronically in
purchasing and inventory. The two processes are virtually "hands off" due to electronic data transfer
(EDI) and barcode based receiving. The EDI process should be audited using an attestation audit,
also known as a SysTrust engagement, to verify the EDI system is available, security, has integrity
and is maintainable. Due to the nature of
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Kudler Fine Foods Service Request
Kudler Fine Foods Service Request James Foy
BSA 310
August 22, 2011
Mr. Frank Futyma
SERVICE REQUEST SR–KF–013
Service Request SR–kf–013 for Kudler Fine Foods
University of Phoenix
Business Systems
BSA 310
James Foy
August 22, 2011
Kudler Fine Foods has had great success in the past and present with its mission and sales. Since its
first upscale store opened in 1998, Kathy Kudler (Founder) has expanded and opened stores in two
other locations. So, to further expand its operation, Kudler has decided to express interest in
designing Kudler Fine Foods Frequent Shopper Program. This shopper program should ... Show
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After that customers will also have to select a 4–12 character user name that isn't already used and
an 8–16 character password using at least one uppercase letter, one lowercase letter, number and one
special character. Once the customer provides the proper information. Once an account is set up,
bonus loyalty points can be awarded...Different companies have indoctrinated a frequent shopper
program into their business in past years. You absolutely have to take in account different aspects
into consideration as mainly a business decision. Decisions dealing with business are often
disregarded and that can create friction within a company. Paying attention to detail in every
business aspect can allow you to primarily focus on the tidbit miscues that can occur.
Financial/Economic analysis
This financial analysis helps understand the economical benefits and processes dealing with the

implementation of new shopper program. Total costs and proposed salaries are taking to affect in
this analysis. Also, training, support, installations, technical maintenance, supervisors, trouble
call/help desk support, programming has been totaled. To make this process successful Kudler
Foods will have to show an increase in currency and a reduction on supplies and expenditures.
Below is a charted diagram analysis of the

Strategy: Kudler Fine Foods
Running Head: STRATEGY: KUDLER FINE FOODS Strategy: Kudler Fine Foods Lisa
Niebruegge University of Phoenix Strategy: Kudler Fine Foods Kudler Fine Foods is an up–scale
gourmet food shop that was founded in 1998 by Kathy Kudler and currently offers gourmet foods,
beverages and products designed for gourmet cooking at the three stores locations in La Jolla, Del
Mar and Encinitas, CA (University of Phoenix, 2007). The company has experienced significant
growth and is now focused on expanding the services, improving the efficiency of its operations and
increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its
consumers. Kudler is interested in adding catering to ... Show more content on Helpwriting.net ...
An upgrade to their internet website would allow customers to make purchases online for in–store
pickup, local delivery or catering service. The major benefit to technology upgrades will be better
customer relationships. Generic Strategy Kudler needs to develop a strategy for the company to
keep it sustain profitability. The strategy will establish a profitable position against the five forces
listed within Porter's model. This strategy is important to Kudler to perform activities and services
differently from their competitors. This strategy should set Kudler apart from the competition. The
Porter's model suggests the following response strategies to competitive forces: cost leadership,
differentiation, focus strategy, growth strategy, alliances strategy, and customer–oriented strategy
(Turban, Rainer, & Potter, 2003). A cost leadership strategy focuses primarily on "producing
products and/or services that are the lowest in the industry" (Turban, Rainer, & Potter, 2003). This
type of organization forms business alliances that support their inventory management through
computers and computerized purchasing. A differentiation strategy focuses on being unique within
the industry and provides high–quality products at a competitive price (Turban, Rainer, & Potter,
2003). These types of companies "provide their customers with a

Kudler Fine Foods Design
Kudler Fine Food Setup Design Process
Linda Lonkert, Wilson Naneng
WEB/236
Linda Greene
Kudler Fine Food Setup Design Process
Introduction
In this paper we will evaluate the Kudler website and make some recommend some improvements.
Kudler Fine Foods website has strengths and weaknesses and we will evaluate the existing site and
purposes improvements for redesigns while building on the strengths of the current sites. The
following specifically addressed design are the style and artistic quality used on the website,
navigation of the site, marketing strategy, performance of the whole site, e–commerce capabilities,
the web community as a whole, and layout of the site.
Review of Current Site
The current site ... Show more content on Helpwriting.net ...
From here we will be able to streamline the process for the users to get from one link to another link
enabling the user to navigate the site easility. There are many aspects we must look at when we are
gathering this information to allow for the best information provided to the customer
We will be doing some information gathering to makes sure we are doing the right thing by the
company. This will allow us as the developers to utilize the tools for the company and the users to
use the best quality product.
Dreamweaver
Original Site
[pic]

Prototype of Homepage
[pic]
Diagram 1–Prototype of First Page
Diagram 1 shows the prototype of the home page of the Kudler Fine Foods. This is the first
prototype of the new updated site we suggest.
Prototype the Secondary Page
[pic]
Diagram 2– Prototype the second page
In diagram 2 we show the prototype of the suggest page two of the website as you can see we
suggest that the links be located at the left hand side of the screen. The prototype keeps the site
consistent. We will be changing the style of the writing to make the site look more elegant to stay in
tune with the garment food they serve.
Reference
Williams, M., & Tanner, D. (2008, October 28). Website development: get the

Kudler Security Report
Kudler Fine Foods IT Security Report and Presentation Security Considerations
CMGT/400
Kudler Fine Foods IT Security Report and Presentation Security Considerations
According to Whitman and Mattord (2010), The ISO 27000 series is one of the most widely
referenced security models. Referencing ISO/IEC 27002 (17799:2005), the major process steps
include: risk assessment and treatment, security policy, organization of information security, asset
management, human resources security, physical and environmental security, communications and
operations management, access control, information systems acquisition, development, and
maintenance, information security incident management, business continuity management, and
compliance ... Show more content on Helpwriting.net ...
|determine the severity of |
| |commitment and sets out the organizational| | |the security. |
| |approach to managing information security.| | | |
|Review of Informational |Whether the Information Security Policy is|The security policy |Without
the review of |Each policy should be |
|Security Policy |reviewed at planned intervals, or if |should be reviewed as |security policies they
|reviewed periodically to |
| |significant changes occur to ensure its |business practices, |will most likely become |ensure its
effectiveness. |
| |continuing suitability, adequacy and |hardware, software, and |out dated and lose | |
| |effectiveness. |the way in which |usefulness. |Each policy owner will be |
| | |information is shared | |responsible for the review |
| |Whether the

Kudler Fine Foods: Market Analysis
Kudler Fine Foods product offering includes various high end, organic, and fresh gourmet food.
They have a wide range of specialty meats and cheeses along with 4 different kinds of aged, wine
vinegar and of course wine and spirits. (Kudler Fine Foods, 2013) Kudler Fine Foods travels all over
the world in hopes of bringing their customers an extensive and balanced collection of domestic and
imported wines and spirits. Their wines vary from red or white, sweet or dry and come from the best
grapes picked in perfect conditions. The wines they carry fit most budgets and pair well with meat
or dessert. Their dessert wines, for instance, Prosecco, go great with a well known Italian desert,
Tiramisu.
Their red wine selection pairs well with their fine, aged steaks. You can learn all about pairing these
wines thanks to the Wine Steward avaliable in each of their stores. Kudler wishes to expand their
market into countries like Italy and Switzerland. With the help of their fine reputation and fine
wines, they will prove to the new target group how well their company does gourmet food. One
additional thing to add, Kudler also offers monthly wine appreciation classes so customers can learn
the nuances of their wines.Kudler Fine Foods purchases the finest wine around the world to serve its
consumers in Italy and Switzerland. Thanks to their ongoing excellent customer service, Kudler has
seen an uninterrupted revenue increase since 1998 after it's first grand opening. Kudler plans to

Marketing Kudler Fine Foods
INTRODUCTION Kudler Fine Foods is a gourmet food store which also offers in store parties in
order to introduce customers to their products and also teach customers how to prepare their
specialty foods. They have expanded to three stores and are continuing to see growth opportunities
in their industry. Kudler Fine Foods has planned on contracting with local growers to obtain their
produce and now they want to add a catering service. Before they can do so, they must run the
possibility fully through a marketing standpoint in order to assure the success of this project. This
study will comprise of the opportunities Kudler Fine Food has in its marketing mix that will help
them operate a successful catering business.
Kudler Fine Foods ... Show more content on Helpwriting.net ...
Also they can have a wide array of choices since they do not have to keep large quantities of all
items in stock. They should also offer a little flexibility to the customer by letting them bring some
idea into the catering service that they may have, or have seen some other place. This will show that
they are interested in the needs of the customer as well as offering them goods and services for
profit. This ultimately could be a way of marketing research that helps the company stayed informed
on the introduction of new products in the industry. Also Kudler needs to make sure that their prices
stay competitive to other catering services in the area. They can offer services that may result in a
higher fee; for example it will cost more to have the meal prepared by a celebrity chef. They should
be flexible with the costs offering different meals at different costs to the customer. It cannot be
stressed enough that Kudler needs to focus on staying competitive since this is a new service that
will be added and they do not have the reputation of some other catering companies in the area.
Kudler also needs to decide if they will start off as a small caterer only doing small parties or will
they do banquets and weddings. The difference in the location is the staffing that they will have to
offer at the events as well as the staffing it

Marketing Research: Kudler Fine Foods
Marketing Research: Kudler Fine Foods
Kudler Fine Foods has continued to grow and is now poised to make significant internal changes to
increase revenue and customer satisfaction. Kudler Fine Foods is a gourmet grocery store and recent
market surveys have shown they have continued to exceed customer 's satisfaction in every area
except one: the cost of merchandise. By exploring ways to reduce costs Kudler Fine Foods will
experience an increase in customer satisfaction.
The Importance of Marketing Research
Market research plays an important role in every aspect of an organization 's strategy of expansion
and diversification. Since Kudler Fine Foods is expanding services then it needs to know about their
competitors. Market research ... Show more content on Helpwriting.net ...
The Importance of Competitive Intelligence and Analysis
Utilizing the benchmark process to determine best practices will help key decision makers in
developing streamlined production processes. Competitive intelligence and analysis will help it to
formulate ways to stay ahead of its competitors.
Using benchmarked data, Kudler Fine Foods can "reduce costs of ordering foods and minimize the
amount of food to be stored, while also having a zero stock out policy [and develop] a supplier
relations program " (Apollo Group 2, 2005) These initiatives will reduce Kudler Fine Foods '
internal costs which can be passed on to the consumers.
Considering that 42% of polled customers over a two year period feel that their purchases are not
worth what they are paying, this should be an item of concern. More value for the dollar is what
consumers want. While this is difficult in the gourmet industry, those that shop gourmet foods
should be aware they are getting a superior or even unusual item.
Summary
Kudler Fine Foods has experienced growth in all areas except customer satisfaction with their
pricing. By focusing on ways to reduce internal costs then product costs can be lowered enough to
appease current customers and attract new ones. The culminating effect of this one action will
generate an increase in sales, customer returns, and the overall shopping

Kudler Fine Foods Essay
Kudler Fine Foods wishes to develop a system to track customer purchases through a Frequent
Shopper Program to award loyalty points for redemption. The objective of this project request is to
track purchases of individual customers, which will accumulate as loyalty points for redemption
(Apollo Group, 2011). Customers will have the ability to redeem loyalty points for gift items,
specialty foods, and other products or services as made available (Apollo Group, 2011). Statement
of Scope and Goals General Project Information: Project Name: Kudler Fine Foods Frequent
Shopper Program Management desires an increase in revenue based on the existing customer base.
A frequent shopper plan serves as the preferred method ... Show more content on Helpwriting.net ...
The Frequent Shopper program is to bring the benefit of an increase in revenue for Kudler Fine
Foods. Kudler has partnered with a loyalty points program to provide customers with points which
can be redeemed for gifts, airline upgrades, and specialty foods. Additional objectives may to obtain
a higher customer base, increase customer satisfaction, and gain customer loyalty. These
opportunities can be measured and weighed against the costs of the project. The feasibility study
will determine if the costs of partnership are feasible for the desired benefits. Operational Feasibility
Operational feasibility examines the likelihood that the project will meet the desired objectives
(Valacich, George, & Hoffer, 2009). In this study, the design team will attempt to understand the
degree to which the system will take advantage of the opportunities to increase revenue, increase
customer satisfaction, increase customer base, and gain customer loyalty. Technical Feasibility
Technical feasibility examines the company's ability to successfully construct the proposed system.
The project team must analyze whether the organization has the appropriate knowledge and skills
needed for completion of the system. Hardware, software, and other system requirements must be
addressed and the team must determine if the company is technologically inclined to proceed with
the project with the current technology. Summary of Current Business Process [pic] Figure 1 –
Business

Kudler Fine Foods Paper
Marketing Research
Kudler Fine Foods is a specialty store founded in San Diego. Though nested in the neopolitan area
they have additional store locations in Del Mar, La Jolla and Encinitas. Kudler has some of the best
imported and domestic food, wine, and spirits. Their selection is comprised of fresh produce, bakery
and pastries, condiments and packaged foods, fresh food and meat, and specialty dairy products and
cheeses. Kudler's mission is basically to provide the customers with the finest foods, wine, spirits
and the best shopping experience all while buyimg the finest epicurean delights. Throughout this
paper the importance of marketing research in the development of Kudler Fine Foods marketing
strategy and tactics will be ... Show more content on Helpwriting.net ...
This will help to ensure how successful they will be and give them a market plan when it comes to
what type of products and services they will offer at each new location. Researching customers in all
the projected new locations will give them an idea of what they will have in each store according to
the areas shoppers like and dislike and how willing they are to try something new. Though Kudler
researched and found the most helpful, experienced and knowledgeable workers that will provide all
their customers with the very best shopping experience, they still need to market research to
compete with other upscale specialty foor stores. They have to market themselves even more now
because there is a demand for their stores. A company can not just have a couple stores with
demands from customers of more of what they supply. They have to expand the company. Mor
market research has to be performed to know where new Kudler stores can be placed. The four
locations they have now are not enough. The company needs to branch out and show the world what
they are missing. The finest foods, wines, and spirits are all products Kudler have to offer to the
world. They need to research upscale areas all over the world and set up trial locations to do group
tests. This will give them feedback if they like their products and services they offer like the classes
and wine steward assistance. They will be able to pinpoint the areas they want to set up test stores
and see if they

Differentiating Between Market Structures in Kudler
Differentiating Between Market Structures in Kudler
ECO365
"Kudler Fine Foods was established in 1998 when Kathy Kudler fulfilled her vision of establishing
her own gourmet food store. The La Jolla store continues to grow while the Del Mar store has been
having some difficulties. The store in Encinitas has just opened, but sales seem brisk." (Apollo,
2011, Strategic Plan, p. 3) The owner works 7 days a week and performs many jobs from purchasing
to stocking shelves. Kudler Fine Foods sees itself outside of competition. The customer's
satisfaction survey, conducted in 2011, indicated that 80% of customers find Kudler Fine Foods
stores convenient for open hours and are pleased with atmosphere and décor inside the stores. The ...
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This provides an indication of which items and what quantities to carry in the future." (Apollo,
2011) This is another area of opportunity to establish a strong inventory system to be able to track
items sold and being able to forecast better. Kudler strives to deliver 95% inventory to its customers
and in order to do that the strong inventory system must be established. * There is one thing that
they are very creative and very good at:" Expanding Services (Revenue Increase) – Kudler is
offering parties in the store to show customers how to prepare specialty foods. The draw for the
consumers is to be trained by world–renowned chefs, local celebrities, other food experts, and even
Kathy Kudler herself, and to be invited to exclusive, upscale events. The anticipated outcomes will
be to increase the customer purchase rate of high margin food and beverage items and to get
consumer to make an evening at Kudler Fine Foods part of their social network. This increased time
in the store will increase the overall revenue per visit and increase the frequency of visits to the
store." (Apollo, 2011 Marketing Overview) They should absolutely continue with this strategy. This
makes them unique and decreases competition. * Even though Kudler acts like a monopolistic
company they are definitely is oligopoly and should get more realistic and consider competitors who
will attract Kudler's customers shortly. In order to sustain

Kudler Fine Foods: Networking
KUDLER FINE FOODS: NETWORKING Kudler Fine Foods understands that incorporation of
technology is important for smooth operations. For this reason, the company has a wide network of
computers that provide both intranet and internet facilities. With intranet, the employees are able to
gain access to company–maintained databases which contain information for variety of things right
from inventory to customers and beyond. The data warehouse contains all the information that both
the chain managers as well personnel can access. This information helps them see which products
are selling, how much, where more important points of sales are, which are needed in inventory and
which items needs to be checked for quality etc. Similarly these databases also contain solid
information about consumers such as what is the ratio of repeat customers, what age group needs to
be targeted for advertising, which new group is emerging and how to stay in touch with consumers
about new products and sales. That is not all. Each Kudler store is equipped with its own standalone
network that keeps its own record of inventory and ordering. The three stores are currently equipped
with network that works as standalone units but needs exists to bring them all together in a
centralized manner so inventory records can be streamlined and more cost effective measures can be
adopted. The company is also planning to invest in and ERP system which stands for Enterprise
Resource Planning system. This would

KUDLER FINE FOODS
Kudler Fine Foods Security Report and System Review
Kudler Fine Foods Security Report and System Review
Introduction
Kudler Fine Foods is in the process of developing a customer loyalty program, and a related system
to give rewards to their customers. We have been given the task of assisting the development team
in creating mechanisms that facilitate information security
This paper serves to direct the development team along a pathway of security, with the intent to
share information about the most secured manner to implement this project. It must first be
acknowledged that for information to be secured, information security must be integrated into the
SDLC from system inception. The early integration of security in the ... Show more content on
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The current hardware within the organization will support the Linux platform and architecture. This
makes a Linux implementation more cost efficient, because the Linux operating system is open
source, allowing licensing for the operating system to be almost free, and maintenance quite
minimal in cost, when compared to its Widows competitor. The implementation of Linux within the
organization can also accommodate the use of several of their Windows based applications.
WINEHQ – A unique Linux interface that gives Windows applications, permission.
The Wine application is a Windows emulator that will also allow the organization to install and run
most Windows designed applications. This will allow the organization to slowly transition any
Windows based programs into the Linux environment.
Portability of the customer rewards program is also critical to the evolution of Kudler Fine Foods.
The group recommends that Kudler use a web–based Point of Sale system that will use the web
browser to access and update data. This will also give the organization some disaster recovery and
contingency options in the future. The use of many portable devices including tablets, laptops, and
smartphone's will give the organization portability and contingency with little to no application
configuration.
Cost Benefit Analysis
The Cost Benefit Analysis (CBA) was conducted so that the stakeholders could make an informed
decision

Kudler Accounting System Paper
Jon Lazar
BSA/310
January 23, 2012
Jaclyn Krause
Kudler Accounting System Paper These days it is especially important to pay attention to details
when it comes to deciding if your accounting system is providing the kind of information that may
be required of you to produce. I think legal requirements and government regulations are becoming
more demanding as to what they expect to see if someone such as the I.R.S. were to show up and
ask for an audit. I would like to talk a little about a few of the key features, core technology,
benefits, and costs of installing and maintaining an efficient accounting system and some of the
benefits it would be to your company, especially in areas where details ... Show more content on
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The internal control structure that can be installed in a new accounting system will help eliminate
security risks through mechanics and procedures rather than expensive people ("Accounting – Basic
Accounting Components of the Accounting System", 2003). There are several top rated Core
Accounting programs that would fulfill the needs of your accounting department. Weak areas and
areas of concern with the existing system include inventory and ordering control, and the way
employees punch in and out for work. Presently, there is no systematic way of ordering supplies
other than when a store runs low, an order is placed to share between the three stores. If one of the
stores should experience a slow period, overstocking could very well become a problem, especially
when freshness of their products is one of Kudler's trademarks. An inventory control feature within
the core program can automatically analyze, predict supply needs for a set delivery date, and
actually place the order for each individual store saving lots of time and expense. The process in
which employees punch in and out of work and the process it goes through just to get to the
payment agency seems very time consuming for Kudler. A payroll processing feature of a new
accounting system would record data such as name, date, time, employee number, etc. from a card
that an employee would swipe upon signing in or out,

Essay on Kudler Marketing
Kudler Fine Foods is a three–store gourmet grocer in Southern California. Kudler Fine Foods
specializes in providing unique and high quality ingredients for the savvy shoppers in search of the
finest meats, produce, cheeses and wine (University of Phoenix, 2008). One of the opportunities
stated in the Kudler's strategic plan include offering an expanded catering service. Currently, Kathy
Kudler has been providing some catering services through special requests, with very good results
both in customer satisfaction and product profit margin. The following market analysis will review
Kudler's existing market research, and present opportunities based on the marketing mix for the
expanding catering services.
Market Research
Kudler Fine Foods ... Show more content on Helpwriting.net ...
Kudler also collects accounting data from all point–of–sale terminals, which includes items sold, the
quantities, and prices at the time of customer purchase (University of Phoenix, 2007). The history of
sales has more relevance to the research, as the data can produce insight as to customer preferences
in food purchases.
External Secondary Data
Kudler is gathering data from an outside organization which is considered external secondary data
(Kerin et al, 2006). Benchmarking data from Nordstrom department stores is used to improve
service to the customer (University of Phoenix, 2007) by developing an employee training program
and implementing new software to assist in the effort. Kudler Fine Foods will benefit from
improving survey results in the category of courteous employees.
Marketing Mix
Having a target market, Kudler must now develop the marketing mix applicable to its catering
services. The common marketing tool used to develop a program is known as the "Four Ps" (Kerin
et al, 2006, p. 14). The first is the product, which is a good, service, or idea that will satisfy the need
of the customer. The second is the price set by the company for which the customer is willing to pay
for the product. Third is the promotion of the product, the ideas of how Kudler will communicate the
catering services to their customers. Finally, the place refers to how the product or service is
delivered to the

Kudler Fine Foods
Angela Bush
MKT/421
February 19, 2012
Judith C. Allen
Kudler fine foods is a store that markets fine foods but needs to bring some focus toward expanding
their goods to the public. Improving their business operations will increase store efficiencies and the
demand of its customers at a higher volume of purchases. The growth of this organization is
significant and growth will coincide with strategic marketing that will expand Kudler Fine foods
locally and internationally. Kudler's current marketing strategy and tactics have limited the company
from targeting the right group of areas of consumers to promote goods too. Examining
demographics and consumer behaviors ... Show more content on Helpwriting.net ...
Kudler needs additional market research in the control, monitoring, feedback to evaluate the plan.
The marketing strategy will prove success if the company finds new ways for consumers to think of
Kudler first when it comes to gourmet and fine foods. Kudler's products have to stand apart from its
competitors to appeal to people. The right price, placement and promotions for the gourmet grocery
store will give the stores an advantage over its competition.
Kudler's competitive environment Kudler's Fine Foods has competitors, such as Corti Brothers,
Whole Foods, and other major grocery store chains that have loyal consumer bases. Each company
has dealing in the grocery store industry, but target different markets. Chains like Walmart
Supercenters or Winn–Dixie have different goods and service made available to new consumers,
which have taken over the grocery store market. For example, organic goods, buyer programs and
slashed prices are offered at these stores causing consumers to flock to locations. Whole Foods,
Trader Joe's among others, offer natural and organic foods and varieties of produce, which is in
direct competition with Kudler's (Whole Foods, 2009). Kudler's products can match the quality
standards of its competitors. Kudler's Fine Foods does not appear to offer deli services, vitamins and
supplements, or other typical grocery store items found in competitor stores. Depending on the
results of Kudler's

Kudler Fine Foods: Overview of Management
Kudler Fine Foods is an up scaled epicurean gourmet food shop that was founded in 1998 by Kathy
Kudler. Kathy Kudler has opened three stores her first store opened in La Jolla in1998, her second
store opened in Del mar in 2000, and the third store in Encinitas in 2003. Kudler Fine Foods uses
the internet and intranet to keep up important records for their employees and customers. Allowing
their management to follow through as needed on its employees and keep accurate data. The intranet
allows the management team accessibility to forward information the company 's main internet
source. The primary functions of the management process consist of planning and strategizing,
organizing, leading and controlling. The planning process helps ... Show more content on
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This person must be proficient in the point of sales system that is being used. The purchasing
assistant compiles information and prepares orders which are directed by the purchasing manager.
This person must have strong administrative and math skills. The purchasing manager and assistant
along with the inventory clerk is a controlling function with management.
Kudler Fine Food provides its customers with information pertaining to their company via their
internet site. The hours of operation and locations are posted. A short summary of how the company
was established and became a reality is available on their home page. Listed on the web site is also a
selection of the very best foods and wines available.
The management team of Kudler fine Foods uses the intranet to keep demographic data on each of
its customers. They can access their names, addresses and important data for special mailings. The
inventory is managed and the availability of ingredients can be determined. The items from a store
can be obtained from what has been purchased. An order table can be used to record pertinent
information. The order line can be seen to show the description, quantity and price. The store table
is used to retain data for each store. The supplies table contains data information from tax table is
used to provide accurate taxes. The tender table is used to provide a record of payment for an order.
The management team is able to keep personal

Kudler Fine Foods Hris Analysis
Abstract Kudler Fine Foods is a specialty food store consisting of a workforce of approximately 17
employees at their administration office, 31 employees at their La Jolla store, 38 employees at their
Del Mar store and 38 employees at their Encinitas store, totaling 124 employees (Kudler Fine Foods
Intranet). Each location manages their own employees' information on their own database. This
proves to be a problem since all Human Resources and employee information should be managed at
the administrative office on one central Human Resources Information System (HRIS). Another
drawback to the current Kudler Fine Foods system is that the timekeeper and attendance records are
done manually which is not only time consuming, but causes errors ... Show more content on
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Payroll Sage Abra HRMS automates payroll processing and would help to keep Kudler Fine Foods
in compliance with the latest government regulations for withholding, filing, and depositing taxes.
With payroll and HR data stored in the same database, unnecessary paperwork is greatly reduced.
Changes made to the HRMS database reflect in both payroll and HR systems. This eliminates errors
and the need for duplicate entry of employee, pay rate, benefits, and deduction information.
Employee Self–Service Providing Kudler Fine Food employees with access to their own benefits,
personnel, and paycheck information is a good way to reduce routine administration. Employee
Self–Service (ESS) solutions allow employees and their managers to view, create, and maintain their
information using a web browser. Self–service lets employees find answers to questions about
paychecks and benefits, as well as update information such as contact information or dependents.
ESS reduces the burden of paperwork, while retaining HR's ability to control and approve processes.
Kudler Fine Foods would be able to use ESS technology to create a communications portal that
distributes information about company policies and benefits to the entire workforce. Benefits
Enrollment Automation An HRMS with online benefits enrollment enables employees to self–enroll
in benefit programs, review their

Communication Plan Kudler Fine Foods
Communication Plan
Team B
MKT/571: Marketing
Kudler Fine Foods has decided to launch a product in both domestic and international markets.
Kudler Fine Foods has determined that expanding their markets will allow domestic and
international market growth generating an increase in profits. Many factors need to be considered
when launching new products into domestic markets as well as international markets. Establishing a
strategic communication plan will help the success rate of the launched product.
This paper will focus on the details within an effective communication plan for Kudler Fine Foods.
Having an effective communication plan evaluates the following areas: factors involved in
developing and managing ... Show more content on Helpwriting.net ...
Evaluation: Technology Trends
There are a number of different avenues for marketing products, and choosing the right one to fit the
population is essential. One new marketing option that has become popular is online marketing;
because it is a new method the effectiveness in the market needs to be examined. Kudler Fine Foods
is launching fine wine sales in Brazil and China. The Miniwatts Marketing Group (2011) website
tracks Internet access of citizens of different countries, and in the United States 77.3% of the
population has Internet access. Brazil has 36.2%, and China that has 31.6% of the population with
Internet access. Online interactive marketing would reach a large market share within the United
States, but would reach only a small portion of the population in China and Brazil. The
recommendation would be to look at other marketing options for those countries.
To reach customers in China and Brazil the best option would be direct marketing. Television
marketing is a form of direct marketing and although many may consider it an established form of
marketing, it still has potential to be used in new ways. One way to use television is to create
advertisements that make people start talking and thinking about the product. Another form of direct
marketing is direct mail marketing. Kudler can obtain a list of potential customers and send them
flyers promoting the product and explaining why the customer should try it. Kudler can also work
with banks providing new

Kudler-Ross
Kubler–Ross ways are defense mechanisms or coping mechanisms that we need to move through to
manage change.
1. Shock or Denial
Like the words "This can't be happening".
Denial is usually a temporary defense that gives us time to absorb news of change before moving on
to other stages. It is the initial stage of numbness and shock. by not believing that the change is
happening. pretend that the change is not happening we keep it at a distance, believing maybe it will
all go away.
2. Anger
Most people respond is furious by saying "Why me? It's not fair!" .
When the realization hits of the change are real and will affect denial usually turns to anger. We get
angry and look for someone else to blame for the cause, and it's can be directed

Essay about Kudler Accounting System
Kudler Accounting System
Dynamics ERP by Microsoft Corp. is the best choice for Kudler Fine Foods as they need a new
accounting system in order to operate at full capacity the key features, technology, costs, and
benefits in which they have to ensure growing success within Kudler Fine Foods depends on
upgraded accounting technology to stay ahead of their competitors. The key features for this
product, the core technology, overall benefits, and the low costs compared to the competition is the
key features to give them a possible edge
A New Accounting System Kudler Fine Foods is in search of a new accounting system to help run
the corporation faster and more efficiently for its clients, employees, and ... Show more content on
Helpwriting.net ...
When Dynamics GP is used in the business finances analysis of the business details it is easily
achieved. Making decisions is easier by setting automated approval routing, alerts, and to control
check and balances on the business processes (Microsoft Dynamics GP, 2012). With built in
analytical tools this business solution goes past basic accounting and finance management, allowing
for more proactive approaches to opportunities and even problem solving faster and more
efficiently.
In order to run this Retail Management System (RMS) it requires a simple computer system and
server. These RMS is able to run in a desktop computer that has a Dual 800 MHz processor or
higher, with 1 GB of RAM, at least 5 GB of hard drive available, with Windows Server 2008/2003
R2, or Windows 2000 SP4 (service pack 4) (Microsoft Dynamics GP,2011). Web server requires
Microsoft Internet Information Services (IIS) 7.0, IIS 6.0 or IIS 5.0 (Microsoft Dynamics GP, 2011).
Database requires Oracle 10g Standard Edition and Enterprise Edition, Microsoft SQL Server 2005
Service Pack 2 (SP2), or SQL Server 2000

Kudler Fine Foods
Issues with Kudler Fine Foods MTG 521 2010 Issues with Kudler Fine Foods People often think
issues are problems. Issues are actually the proposal to solve problems. The first step in problem–
solving is the definition of the problem or the root of what it is that causes the issue at hand.
Problems should be a negative expression; whereas issues should be positive expressions. "Decision
making occurs as a reaction to a problem" (Robbins & Judge, 2007). That means there is a negative
situation, which needs a plan to turn the situation into a positive status. An issue is a concern or
problem in which people disagree (Clouse, 2008). Once an individual has established the issue and
noted that the claim is debatable; then the ... Show more content on Helpwriting.net ...
This location has a high economic demographic. Is this small town large enough to produce viable
revenue for the gourmet market? A new location, located in Carlsbad, will be replacing the Del Mar
location to grow profitability. The Carlsbad population is much larger and has a high volume of
summer tourists that frequent the new area for the future market. Small management teams often
hold numerous responsibilities. How can the gourmet market run the operation more efficiently with
more management? A larger management team allows for more time available to market the
establishment with guests internally and externally. A new tracking system can be established for
inventory and purchasing. This operational change will bring more opportunities for future
expansion and internal growth. Kudler Fine Foods has several issues that can be analyzed and
broken down regarding how the problem started. From finding the root of the problem, the gourmet
market now has several issues to debate. The issues, with clearly stated situations above, can be
directed into positive goals with a problem–solving approach for each. These goals are all attainable
to move the company forward in a positive tier for financial success. References: University of
Phoenix. (2010). Retrieved April 15, 2010, from University of Phoenix, MGT/521–Management
Course Website:

Kudler Fine Foods
Kudler Fine Foods
Kudler Fine Foods is a chain of specialty food stores that provide the finest food and wines to the
general public. There are three locations of Kudler Fine Foods: 1. La Jolla 2. Del Mar 3. Encinitas
Kudler's Key Business and Accounting Information Needs
General Ledger * Financial reporting, multiple year reporting * Budgets and Budget Reporting
detailed to the department store level * Chart of Accounts * Head Count
Accounts Payable * Check Printing * Multiple Bank Accounts * Tax and Freight allocations *
International Addresses * Cash Purchases
Accounts Receivable * On Cash and Carry Basis * Via POS Register Sales are provided on a daily
basis–vital report ... Show more content on Helpwriting.net ...
Kudler Fine Foods should upgrade to a system that has bar–coding and is linked to inventory. This
system would be beneficial for any business in stocking food, clothes or any other inventory item.
The barcodes on each item will keep your inventory records, starting from the point they are
received into inventory and the moment they are purchased. With the bar–coding there is a set price
for each item and will be automatically linked to the software used by Finance and Accounting. This
system could get rid of the excel sheet tracker for inventory and can get rid of any potential
transpost errors made by manually entering inventory. Major grocery stores are equipped with
systems such as bar–coding and inventory control. Kudler Fine Food has issues with the system to
cut large value checks for cash on delivery suppliers, prior to receiving proper backup. The system
can be upgraded to have an option that allows having terms of Cash upon delivery, thus making
issuing checks more comfortable and accountable. Kudler Fine Food should have written procedures
and policies for everything, starting from work procedures to locking up the store. Kudler Fine Food
does not have a written policy security of Finance and Accounting Systems, but it is recommended
to written document. There should be a document of security features embedded by the software
provider, including names of people with limited access and dollar limits. In addition, passwords

Kudler Fine Foods Marketing Research
The American Marketing Association defines marketing as "an organizational function and a set of
processes for creating, communicating and delivering value to customers and for managing
customer relationships in ways that benefit the organization and its stakeholders". (2005) Simply
put, marketing is the process by which businesses assess the needs and desires of consumers in order
to provide products and/or services to meet those needs in the most efficient and cost effective
manner. Truly effective marketers do market research in an effort to understand their target market
and create marketing strategies based on the characterization of those in the target area.
Market research "is the process of defining a marketing problem and ... Show more content on
Helpwriting.net ...
However, the value of the marketing surveys collected did provide Kudler with good information
regarding how customers view their products and pricing and the general customer service
experience. By establishing relationships with their customers, the mangers of Kudler 's three stores
were able to observe the customers ' buying habits and obtain information about what other services
the customers might utilize. By devising a questionnaire, management is able to see areas in which
customers felt the company there was room for improvement and which areas the company
excelled. Although the questions could have been more specific, a general view was enough for the
company to see the areas in which they needed to concentrate improvement strategies. Kudler could
also use some of the information gathered from the survey to determine the most profitable
marketing mix for their organization. The desired marketing mix is a combination of promoting the
right product in the right place, at the right price for optimal profitability. In determining the most
profitable market mix, however, it is imperative that the corporation continues to maintain customer
focus. The components of Kudler 's marketing mix in regards to the catering aspect are the service
and food, the price breakdown, and how, when and where to promote the service. Since Kudler
specializes in fine, organically grown produce and meats, the base price will

Kudlers Fine Foods
Running head: KUDDLER'S NEW PRODUCT
Kuddler's New Product
Kudler's New Product Kathy Kudler has shown to be a strong business woman in the face of the
gourmet grocer industry. To maintain that reputation Kathy has decided to expand services by both
location and offerings. Kathy has researched the growing gourmet grocer market and has found a
need in Canada. By researching the market Kathy found the one key product lacking is gourmet
coffee. Ms. Kudler as well as other stakeholders of Kudler Fine Foods must enlist the marketing
department for the expansion to Canada with new gourmet coffee product to be successful. The
marketing department will show the market needs, product description, growth potential and
competition in ... Show more content on Helpwriting.net ...
Opportunities: Large growing segment of gourmet coffee drinkers. Canada is a large market
segment that buys despite current economic downturn.
Threats: There are many threats in the current market place for KFF. The biggest threat is market
saturation. With large market segment at stake there are many competitors currently in the market
place. Big name discount retailers continue to be the largest retail supplier of coffee. This brief
SWOT analysis serves to show that although there are obstacles to entering the market, that KFF
also has many strengths and opportunities to profit from its new line of coffee to the Canadian
consumer.
Competition One of the big reasons Ms. Kudler is so interested in adding gourmet coffee in her
stores is because of the massive boom in coffee over the past twenty years. Coffee has gone from a
cheap product sold in Styrofoam for twenty five cents to a coffee and espresso mixed in different
combinations with sugar and cream sold in fancy cups for over three dollars a cup. So as Ms. Kudler
joins the ever growing market she is clear that she is competing with other giants in the coffee
industry. Primarily she will be dealing with Starbucks, Starbucks is the coffee industry, and currently
they are in many grocery stores and strip malls everywhere. Starbucks is so popular people refer to
getting a starbucks rather than getting a coffee. Ms. Kudler is aware Starbucks and there

David Story
BSA 310
06/18/2012
Ivon Young
Kudler Fine Foods is a gourmet specialty grocery store, and has three locations in three upscale San
Diego, Ca. Kathy Kudler is a gourmet cook and saw the need to open a shop for consumers to shop
for ingredients for her dishes. With years of the corporate America, Kathy Kudler turned her passion
into a very lucrative business. As a result, Kudler Fine Foods was founded in 1998. Kudler
FineFoods has 127 employees', and Kathy is the company president. The structure of the company is
divided by the corporate and retail employee's, however they still have to report to Kathy. The
Director of Finance and Accounting, ... Show more content on Helpwriting.net ...
The store managers also act as accountants to make sure that the established budgets and guidelines
of operations are met per procedure. Managers are also responsible in creating employee schedules,
and assigning duties. There are several different types of system software used at Kudler for
managing their accounting and HR functions. Kudler is using an external company to handle their
finacial data. Earnest Young Consulting was contracted to install an retail management system for
Kudler. After the install was done for each store Kudler kept Earnest Young Consulting for
maintainence on the system. The system can track all aspects of the Kudler Fine Foods expenses,
receivables, HR functions, payroll, benefits, and employee information. While the company uses
some advanced technology for some of the areas, they still need more coverage. In the retail
division, the managers are storing personal employee and company information in the store
computer. The store managers then have to send the information to HR for entry in the main
database. This cost to administrate this could be less if Kudler would allow the store managers
access to the database, which would eliminate lost information and possible stolen data. Computer
in each store would eliminate a paper trail in the store, and each store would not have to store paper
files. The internet site that Kudler has gives good information about the service and product they
have, but is need of updating to

The Kudler-Ross Model
The Bucket List follows Billionaire Edward Cole and car mechanic Carter Chambers who at first are
complete strangers, until fate lands them in the same hospital room. They both find that they have
two things in common, the first one is a need to come to terms with who they are and what they
have done in their live and the second one is a desire to complete a list of things they want to see
and do before they die. Contrary to their doctor's advice, the men leave the hospital and set out on an
adventure of a lifetime. The Kubler–Ross model was developed by Elizabeth Kubler–Ross, a Swiss–
American psychiatrist who was a pioneer in near death studies. Kubler– Ross developed this model
to understand people's reaction to change and explained that ... Show more content on
Helpwriting.net ...
Bargaining is natural reaction to death and is an attempt to postpone what is inevitable. People
affected by death or change start bargaining in order to put off the change or find a way out of the
situation. The majority of these bargains are secret deals with God, others, or life. Virginia goes
through this stage when she starts making calls to negotiate with doctor's ways to postpone and to
put off Carter's death. This scene communicates to viewers how Virginia has not yet accepted that
Carter is going to die because she is still trying to save him, when he can't be

Kudler Fine Foods
Kudler Fine Foods Week 3
Carlene Szostak (Instructor)
MKT/421
Kudler Fine Foods Week 3
This paper gives a justification of the importance for Kudler Fine Food's development of its
marketing tactics and strategy, and identifies other areas where additional research is needed. An
analysis is done to understand the importance of competitive intelligence in regard to the
development of Kudler Fine Foods marketing strategy and tactics.
Justifying the Importance of Market Research in the Development of Kudler Fine Foods Marketing
Strategy and Tactics
Kudler Fine Foods finds it important to do market research to ensure its organization is providing
the best service possible for its consumers. ... Show more content on Helpwriting.net ...
To gain competitive advantage Kudler will need to gain enough information about its competitors to
know its competitor's strengths and weaknesses. By knowing the competitors strengths and
weaknesses Kudler can market its products with a differentiated strategy from its competitors
(Business Marketing Plan.net, 2011).
With up to date analysis of competitors marketing strategy and tactics Kudler can keep its own
marketing strategy and tactics prepared to do whatever is necessary to market better quality and win
the satisfaction of consumers over its competitors. Whether it is producing a larger selection of
wines, expanding its bakery products, finding new ways to make its meats and seafood tastier than
its competitors, or even lowering prices, Kudler can lower its prices to gain market advantage only if
it has up to date information about competitor's prices. Same with its products, Kudler can only
differentiate its products if it knows sufficient information about competitor's products (Business
Marketing Plan.net, 2011).

Kudler Fine foods cannot allow competitors with the same products as they have to produce
products that are of better quality or at a lower price than they have. "In almost all

Kudler Fine Foods
Kudler Fine Foods
ECO 365
August 19, 2013
Christopher Rakovalis
Kudler Fine Foods
Kudler Fine Foods evaluation and examination of the market trends in the industry in which
operates presentation takes special interest in this paper. How market trends play a role in the market
structure, effect of new companies entering the market, prices, and technology, productivity, cost
structure, price elasticity of demand, competitors, supply, and demand analysis, and effect of
government regulations will show in following parts of this presentation. Market Structure
To apply analysis of market trends and market structure of Kudler Fine Foods it is important to
understand meaning of the ... Show more content on Helpwriting.net ...
If new software is needed they do not have to install it on each computer. Once installed on the
cloud each computer on the network will have the software. In addition, maintenance cost is lower
because software does not need managing on each computer. From a project perspective, new
system integration is quickly because the development work occurs only at cloud's central location.
With a system like this Kudler can keep its prices lower by reducing the cost of their technology
platform. Kudler Fine Foods has embraced technology like social networking for promotions and
coupons mobile applications for quick order on the go.
Productivity
Kudler Fine Foods demonstrates compassion for the environment and its surrounding community.
The company engages in the area food bank through contribution of its "day–old perishables" to the
less fortunate. Kudler Fine Foods is an advocate of nonprofit groups and a supporter of local events.
Kudler Fine Foods' actively supports the art of "organic farming" because natural grown fruits and
vegetables help in the protection of the environment. Kudler Fine Foods maintains its commitment
toward continuing excellent relationships between its suppliers. The Kudler Company has meetings
with each of its suppliers periodically to ensure the working relationship remains valuable toward
both parties. Finally, Kudler

Kudler Communications Plan
Given the competitive nature of business, it is no longer enough to rely on one form of marketing
communication. There are several options such as social networking sites, on health magazines, and
other publications that target health–conscious diet, which fall under personal and non–personal
communications depending on the message and mode. All these options and more are evaluated
below to arrive at a feasible and the most effective marketing communication strategy.
Marketing Communication Factors An effective marketing communications plan is necessary for the
success of the new Kudler location in Newport Beach. The success of this new location will be
partially ... Show more content on Helpwriting.net ...
Media Plan The success of the Newport Beach launch requires a sound and efficient media plan that
uses the best mix of communication channels. "Personal and non–personal communication channels
should be combined for maximum impact" (Kotler & Keller, 2007, p. 290). Advertising, sales
promotion, event coordination, public relations promotional activity, and direct marketing are modes
of communication that Kudler can take advantage of during the Newport Beach launch. The
communications model is an approach that targets various psychological stages customers'
experience. Cognitive, affective, and behavior stages of psychology are important indicators of the
direction of communication needed for campaign success (Kotler & Keller, 2007). Securing the
brand and experience Kudler brings to the community requires most effective and efficient modes of
communication to inform potential customers (Kotler & Keller, 2007). The goal of effective and
efficient communication requires knowledge of the target audience when developing the specific
media mix that works best for Kudler. Coordinating a community event to promote the company and
Kudler values is both cost–efficient and effective. A farmer's market and meet festival the weekend
before the grand opening could generate community support and interest in Kudler Fine Foods.
Combined with public relations efforts, events can provide a positive image to potential consumers.
Story

Website for Kudler Fine Foods
Kudler Fine Foods (KFF) mission is to provide customers the best produce, wines, and associated
needs in an unparalleled customer setting. Kudler brings its customers the finest products from
around the world. Kudler Fine Foods wants to improve the functionality of their current website to
be more competitive and to offer their unique products to customers everywhere.
History
The founder of Kudler Fine Foods is Kathy Kudler; she brings knowledge from a previous career as
a vice president of marketing. As Kathy relieved her stress by gourmet cooking, she found it hard to
find all ingredients in one place. Kathy recognizing a need for an upscale gourmet store in La Jolla,
CA, she sought financing with a business plan in hand, and opened ... Show more content on
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There are very few specialty stores in the United States so the use of a website will open a new
business to web users to obtain gourmet foods delivered right to their doorstep. In staying with their
specialty branding, Kindler's executives and the sales and marketing department are enthusiastic
about the use of the e–commerce website.
Detail Design
Kudler will need to implement an up–to–date server. We recommend that a server be purchased and
the current one scrapped. The server will also need to run a more up–to–date version of the
Windows operating system. I recommend Windows server either 2003 or 2008. I chose the Windows
server edition because of the company's already existing familiarity with the Windows server
operating system. I also believe that learning the Linux operating system might slow down business
operations and this is why in this situation a newer version of Windows would be a more reliable
choice.
Windows Server 2008 R2 builds on the successes and strengths of its Windows Server predecessors
while delivering valuable new functionality and powerful improvements to the base operating
system. New Web tools, virtualization technologies, security enhancements, and management
utilities help save time, reduce costs, and provide a solid foundation for the information technology
(IT) infrastructure (Microsoft.com, 2009).
After the purchase of a server, and the launch of the website, we can keep the Kudler Fine Food

Kudler Fine Foods
Introduction
Kudler Fine Foods is a company that deals with bakery and pastries products, along with providing
produce, meats, seafood, condiments, cheese, specialty dairy products, and they also package foods
if necessary throughout their many locations within California. Kudler Fine Foods ultimate goal is
very similar to all businesses alike, which is to have an excess amount of income over expenditure.
According to what is stated on the Intranet for Kudler Fine Foods, their drive as a business, is to
always maintain being the best in the business when comes to servicing customers with top high end
products (goods and even services produced by Kudler Fine Foods). KFF will also have to
understand what the needs of customers ... Show more content on Helpwriting.net ...
Product Maintenance Department: will handle all of the goods or services produced by Kudler,
along with the bargains of products, and the quantity of products sold, or the rate at which they are
sold.
Cash Negotiable Department: describes financial instruments such as checks and securities that can
be transferred to another person in exchange for money, (includes debit cards, credit cards and
checks).
IT/IS Department: will derive information from computer data by organizing it and interpreting it in
a specific way; through the use of technologies from computing, electronics, and
telecommunications. That way, information will get processed and distributed in digital and other
forms through the IT/IS department.
Customer Service Department: will provide customer representatives that handle routine inquiries
and complaints from or disputes with customers of Kudler.
Financial Overview of Project
The Loyalty Advantage Program (LAP) could be very costly and risky depending on depending on
the direction Kudler decides to pursue. An approximate calculation depends on what type of Cost
estimates is involved, and that can vary as the projects leads toward an end. "Successfully
controlling project cost is a science unto

Kudler
Kudler Fine Foods – Internal Control and Risk Evaluation Internal controls are an integral part of a
company to provide a foundation for a safe, sound and successful organization. According to COSO,
"the three primary objectives of an internal control system are to ensure efficient and effective
operations, accurate financial reporting and compliance with laws and operations" (COSO, 1999).
Proper internal control programs can help Kudler's managers to make decisions, progress
evaluations and mitigate risks, however, all risks will not be able to be eliminated. The following
information will provide some insight into the internal controls and risks that Kudler Fine Foods
should be aware of. Internal Controls and Risks Payroll The ... Show more content on
Helpwriting.net ...
50). Controls Most of the processes suggested in the flowcharts were improvements made to
automate most of the processes. These improvements also required the use of IT to keep up with the
current suggestions, safeguard data integrity and improve any down time from the network. A
disaster recovery plan must be in place, a backup router at each location and current backups must
be maintained. A firewall and network security needs to be in place to prevent hackers, risks from
Internet based attacks, protection of customer personal data, and secure information traveling store
to store. The 56k modem needs to be upgraded to a DSL at the minimum or a T–1 to increase the
connection speed. As previously mentioned Kudler should consider replacing its current network
into a virtual infrastructure to reduce costs, reduce hardware components, and allows the sharing of
resources to maximize efficiency. Not only are the flowcharts helpful in describing the process, but
also there should be written documentation to clearly define policies and procedures. A well–trained
staff will be less likely to make mistakes. Conclusion Internal controls and recognizing risks are an
important to an organization in order to keep structure, policies and procedures, prevent fraud and
embezzlement, data integrity secured and physical

Kudler Data Table Analysis
Data Table Analysis–Kudler Fine Foods ACC/542 July 30, 2012 Yasin Dadabhoy Data Table
Analysis–Kudler Fine Foods Kudler Fine Foods is a rapidly growing retail company that began in
1998 that uses a Retail Enterprise Management System (REMS) to track customers, inventory, sales
and employees. Being that the majority of Kudler's inventory is perishable its inventory must be
consistently tracked. The following brief will evaluate data tables from an accounting perspective,
and provide recommendations for improvements. In addition a pivot table will be created using
Kudler's inventory data that will assist the company's management improve decision making.
Design elements of data tables From an accounting prospective data table ... Show more content on
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For example, using the attached pivot table Kathy is able to see the top 10 inventory items by dollar
value at each location. Analyzing this information can help Kathy determine if inventory will need
to move from one location to another to avoid spoiling. The ability to quickly visualize this
information is extremely important to making improved decisions. Although Kathy and the
management team have a vast amount of data that is generated from standard operations, they must
learn to use the information that is available to sound make business decisions. In conclusion this
brief has evaluated the design elements of data tables and recommended improvements to the
existing data tables. In addition a pivot table was created using inventory data for Kudler Fine
Foods. Lastly this brief explained how information in the pivot table can help to improve decision
making for Kathy and management at Kudler. References Apollo Group Inc. (2011). Kudler Fine
Foods. Retrieved from
https://ecampus.phoenix.edu/secure/aapd/CIST/VOP/Business/Kudler2/intranet.asp. Bagranoff, N.
A., Simkin, M. G., & Strand, N. C. (2008). Core Concepts of accounting information systems
(10th Ed.). New York, NY:

Kudler Fine Foods
Kudler Fine Foods – Marketing Research
LaToya Grant
MKT 421
Bryan Rice
January 26, 2012
Kathy Kudler discovered a way to cope with the stress in her life by preparing gourmet meals and
shopping for gourmet items. With no upscale gourmet food stores in her area she decided to open
her own. She left her very successful day job and started a chain of Kudler Fine Food Stores. Kudler
Fine Foods is an upscale store with three locations in the San Diego area, each in high–end shopping
centers. The stores offer a fine selection of baked goods, pastries, fresh produce, meats, seafood,
packaged goods, cheeses, and other specialty items. All items are made to order and baked goods
and pastries are prepared on site. They offer over a ... Show more content on Helpwriting.net ...
Times are changing and stores like Whole Foods and Trader Joe's are becoming more popular.
People are looking for healthier options and Kudler is not focused on that area. "Our customers are
focused on the cooking and dining experience rather than the health conscious lifestyle" (Strategic
Plan, 2003). There should be some diversity at Kudler without losing the focus that has made them
successful. Assuming that stores are more focused on the types of food they carry rather than the
gourmet experience is also a mistake. As a food retail business, the store should cater to a variety of
tastes, so that it does offer that great cooking and dining experience for everyone.
Strategy and Tactics
Kudler is launching a few initiatives to help increase revenue and reduce costs. Expanding their
services to offer in store parties is a great idea. Parties are good business because it allows people to
visit the store and sample the items in stock. Allowing customers to mingle with the chefs and staff
improves customer relations and is also a great networking opportunity for the store. The downside
to this is that the store will have to be closed to have the function. An area should be designated for
events like this so that it does not take away from business. Another great idea to coincide with this
type of event is to offer baskets that include some of the stores best products. Adding a link on the

Kudler Fine Foods
Kudler Fine Foods Market Research.
Could you help me with my paper, I am strapped for time and need some help with market research
on Kudler Fine Foods. The company is a gourmet grocery store that has experienced significant
growth and is now focused on expanding its services, improving the efficiency of its operations, and
increasing the consumer purchase cycle. I have to prepare a 1,050–1,400–word paper justify the
importance of marketing research in the development of Kudler Fine Food¡¦s marketing strategy and
tactics, and identify the areas where additional market research is needed. Also, analyze the
importance of competitive intelligence and analysis in regards to the development of Kudler Fine
Food¡¦s marketing strategy and ... Show more content on Helpwriting.net ...
It stresses the "mixing" of various decision factors in such a way that both organizational and
consumer objectives are attained. The most common variables used in constructing a marketing mix
are price, promotion, product and distribution (also called placement). Segmentation involves
classifying the market on various parameters such as flavor, age, region etc.
It will be mix of both primary and secondary research. The primary research has to be carried out to
know the customer attitude, tastes and needs. Various trade journals, industry reports should also be
referred as secondary source.
4) Image and market characteristic research
It has to be mix of both primary and secondary. Primary research is to be done to know the customer
perception about the image of the company and the nature of market competition. Various trade
journals, industry reports should also be referred as secondary source. (Kotler, P)
Hence it will help in development of effective marketing strategy and tactics.
Use of competitive intelligence
Competitive intelligence is defined as having four specific goals: ƒá Detecting competitive threats
ƒá Eliminating or lessening surprises
ƒá Enhancing competitive advantage by lessening reaction time
ƒá Finding new opportunities The objective of competitive intelligence is not to steal a competitors
trade secrets or other proprietary property, but rather to gather in a systematic overt (legal)

Strategy at Kudler Fine Foods
Table of Contents
i. Introduction ii. Changes in technology and how it has created business opportunities at Kudler iii.
Generic strategy that Kudler is pursuing and why? iv. Tactics to implement the strategy
v. Continuous improvement that needs to be updated strategy at Kudler vi. Conclusion vii.
References
Introduction
Kudler Fine Foods and it creation employs the modern technology in its best form. Kudler Fine
Food implement steps in its strategic management process and able to identify what makes the
organization have a sustained superior performance. For every decision employed at Kudler Fine
Food, the external and internal environment data are used to determine the organization 's strategic
intent, mission and its core ... Show more content on Helpwriting.net ...
In doing so, it gives Kudler a greater control and allows them to reduce their overall costs and
uncertainty.
Tactics to implement the strategy
Kudler needs to find a way to know the business of its supplier or its distributors, so as to reduce
cost and the uncertainty that comes with doing business with them. In doing so, they stand a better
of surviving at long run in the market they intend to dominate–one stop shop. Kudler need to
employ the porter 's model so as to be competitive. Kudler needs to analyze the threat of new
competitors, the bargaining power of suppliers, the bargaining of its customers, threat of substitute
product or services and rivalry among existing firms in the industry (Turban 2003). From the
products they offer, they have incorporated the bargaining power of customers into consideration
and providing substitutes in the same product line. The business level strategy should be a mix of
cost–leadership strategy with differentiation strategy built in. In doing so, they are positioned to
always increase their earnings. In cost leadership, it requires firm to carry out its activities more
efficiently than competitors, passing some of the cost savings to consumers in the form of lower
prices (Gomez–Mejia 2002). A differentiation strategy requires a firm to continuously invest in the
creation of new products or add new features to existing products so that customers believe the
products differ from those of

Kudler Fine Foods and Wine
Abstract This paper focuses on the various ways which Kudler Fine Foods and Wine can do in case
of a critical event to avoid negative publicity by the media. It highlights different steps that can be
employed by any organization to ensure that its image as well as interests is safeguarded. In
addition, this paper focuses on the role of public relation and public affairs in critical incidences.
The organizational truth and public communication are also discussed in this paper. Lastly right to
know versus personal privacy is also put into consideration in the critical incidences. Introduction
Kudler Fine Foods and Wine is a food shop which was started in 1998 by Kathy Kudler, the owner.
Currently, the owner has expanded his business to three different locations. The business provides
quality and various varieties of food and wines. It is evident that the company has experienced a
notable growth, and it is expected to develop even more in the near future. Similar to other
organizations, Kudler Fine Foods and Wines can have critical events, which can jeopardize the
reputation of a company on the face of the media. How the Organization can overcome its Critical
Event in the Face of the Media Research indicates that many organizations all over the world will be
confronted because of critical events, which are likely to compromise the reputation of the
organization (Nudell & Antokol, 2001). Due to this fact, planning on how to overcome its critical
event in the face of

Kudler Fine Foods Network
After reviewing the Kudler Fine Food network, a major network overhaul will need to bring the
network up to par with the latest technology. If Kudler Fine Foods is not able to upgrade their
systems then they will fall behind the technological curve and will not be able to compete with other
companies. Kudler needs to do the upgrade not only to keep up with the advances with network
systems but needs to install the proper systems to increase profits. If Kudler does not do constant
upgrades then they will be forced to pay a larger amount for the larger upgrades in the future. It is
vital to install the proper systems that will have the longevity and the capability for future network
expansion without having to spend money on unnecessary upgrades. Currently all the sites are still
running 56K modems, this technology is outdated. This is technology is hindering the
communication speed between each site. Having a high–speed connection is crucial to provide real
time updates. These updates provide the profits made each day and the inventory sold so that those
items can be restocked in real–time. These modems will be used as redundant system and a new
Wide Area Network (WAN) will be created, each site will be setup with a Wireless Local Area
Network (WLAN). The WAN will connect all the WLANs together. This will boost the network
speed of the WAN and improve the way employees communicate. The network will be able to
support a Voice over Internet Protocol (VoIP) for telephone

Kudler

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