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1. 6.1 Marketersmustnotunfairlyportrayorreferto anyone inanadverse oroffensive Wayunlessthat
personhas giventhe marketerwrittenpermissiontoallow it.Marketers are urged to obtainwritten
permission before:
We goingto use thisprivacyrule andwe goingto ask individualspermissionif we canuse themin
our campaignfilmtoprotecttheirprivacy. We not goingto record people if theydon’tknow thatwe
doingor theydon’twantus to do it.
3.1 Marketingcommunicationsmustnotmateriallymisleadorbe likelytodoso.
We goingto followthisrule andmake sure we don’tuse untrue informationthat’swhywe goingto
make sure that we use justfacts from reliablesources.Tonotspreadwronginformationinour
campaignfilm.
4.1 Marketingcommunicationsmustnotcontainanythingthatislikelytocause seriousor
widespreadoffence.Particularcare mustbe takento avoidcausingoffence onthe groundsof race,
religion,gender,sexual orientation,disabilityor age.Compliance will be judgedonthe context,
medium,audience,productandrevailingstandards.
We goingto followthisrule andwe goingtomake sure we don’toffence anyrace,religionorany
particularindividual.We alsogoingtomake sure we don’tmake any seriousharmagainstany
groupsof people thatcanoffendtheminanyway.
2.3 Marketingcommunicationsmustnotfalselyclaimorimplythatthe marketerisactingas a
consumeror forpurposesoutside itstrade,business,craftorProfession;marketingcommunications
mustmake clear theircommercial intent,if thatisnot obviousfromthe context.
We goingto make sure we followthisrule andthatwe getconcentratedonour task and don’ttalk
aboutany otherbusiness.We goingtomake sure that we give clearimage aboutcampaignfilmand
that audience don’tgetconfusedwhattheywatching.
8.33. 1 name eachcharity or cause that will benefitandbe able toshow the ASAorCAPthe formal
agreementwiththose benefitingfromthe promotion
The charity we chosenis Women’s aid.
4.2 Marketingcommunicationsmustnotcause fearor distresswithoutjustifiable reason;if itcan be
justified,the fearordistressshouldnotbe excessive.Marketersmustnotuse ashockingclaimor
image merelytoattract attention.
We goingto make sure that we don’tput anyshockingimagesthatcan harm our audience.We also
goingto make sure that whatwe putin our campaignfilmsuitsourtargetaudience.
8.33.9 Not directlyencourage childrentobuy,orexhortchildren topersuade anadulttobuy for
them,a productthat promotescharitable purposes.
We goingto make sure that we don’tput anytextor dialogue toencourage ouraudience todonate
moneydirectlyorkidstoask theirparentsto donate.
4.4 Marketingcommunicationsmustcontainnothingthatislikelytocondone orencourage violence
or anti-social behaviour.
We goingto followthisrule andmake sure we don’tnothingthatwill encourage people into
violence oranyotherharm.