1. A A R O N J. H U B E R T Y
2001 NE Trilein Drive, Ankeny, Iowa 52040 | 515.557.7363 | aaronhuberty@wellsfargo.com
SALES AND MARKETING EXECUTIVE
SENIOR RELATIONSHIP, SALES & MARKETING EXECUTIVE
ENTERPRISE PARTNERSHIPS | STRATEGY BUSINESS DEVELOPMENT | COST IMPROVEMENT
 ENTERPRISE PARTNERSHIPS  STRATEGIC BUSINESS DEVELOPMENT  COST IMPROVEMENT
30 SECOND SUMMARY
I’m a builder. I’m passionate about building relationships, developing new business, improving processes, and I’ve done
those throughout my career, whether growing referral programs, testing new distribution, reducing marketing expenses,
or developing sales strategies. I take pride in building great teams. I’m at my best when positioned on the leading edge of
an organization and making a difference. I’m invigorated by a fast-paced working environment that is constantly changing
and providing new opportunities. I’m looking for my next opportunity, and that might be working with you.
PARTNERSHIP, BUSINESS DEVELOPMENT, AND COST IMPROVEMENT HIGHLIGHTS
 Grew cross-sell business volume at 27% CAGR from 2000 - 2009, which enabled sales teams to originate more
high-quality receivables by providing low cost leads and referrals.
 Lowered expenses by $2.1MM in 2009 from base budget of $14.3MM through a series of changes to partner
compensation, team processes, and organizational restructuring.
 Generated $10.8MM of non-interest income for business P&L in 2009 by negotiating partner compensation
plans, improving customer and banker value propositions, and streamlining referral and reporting processes.
 Improved critical ‘opt-in’ referral metric from 33% in 2005 to 79% in 2009 by gaining executive commitment,
agreement on success measures, aligned goal structures, and providing effective sales & training support.
PROGRESSIVE LEVELS OF RESPONSIBILITY RECORD OF ACHEIVEMENT
 Experience in leading sales teams, centers-of-  10-year average individual performance rating of
excellence, start-ups, and shut-downs. 4.6 on 5.0 scale.
 Accountability for team of 34 team members, of which  Team member engagement scores consistently in
th
5 were managers. Promoted 16 team members. 80 percentile of company, industry databases.
st
 Responsible for $14.3 MM department budget.  1 team member selected from business to
 Managed portfolio of 35+ projects. participate in prestigious bank leadership program.
PROFESSIONAL HISTORY
Wells Fargo & Co., Consumer and Commercial Finance Divisions, Global Marketing, 2000 - Present
VICE PRESIDENT, BUSINESS / MARKET SEGMENT MANAGER, Des Moines, Iowa
STRATEGIC PARTNERSHIPS AND NATIONAL CROSS-SELL TEAM…………………………………………………………………..2000 – Present
 Responsibility for referral programs that supplied 842M referrals and generated $1-billion loan volume.
 Negotiated partner compensation agreements totaling $11MM between Wells Fargo Financial and partners.
 Tested alternative distribution strategy which resulted in 238% increase in incremental loan productivity.
 Worked with consultant to plan and execute cost improvement strategies, resulting in $7.6MM savings.
 Provided program training materials and resources to 800+ consumer finance stores and 3200+ bank stores.
 Consulted with sales leadership to develop user-friendly, data-driven reports for use by 240 sales managers.
 “ …can be counted on to deliver outstanding business results.” – Division Marketing Leader, Wells Fargo.
 “…the type of leader and manager everyone wants on the team.” – Division Business Leader, Wells Fargo.

2. AARON J. HUBERTY – PAGE 2 OF 2
Wells Fargo & Co. - Continued
DIVERSE SEGMENTS – Responsible for individual contributor and $326M department budget………………………..2007 - Present
 Worked collaboratively to develop analytic insight and customer segmentation strategy.
 Focused on accurate research and assessment of “in-language” processes to improve customer experience.
CORPORATE SPONSORSHIPS – Responsible for manager, consultant, and $2.8MM department budget…………….2007 - 2009
 Measured financial impact of $2MM Kyle Petty NASCAR sponsorship with customers, clients, and team members.
 Tested online customer treatments to improve overall customer loyalty, satisfaction, and penetration.
CORPORATE MARKETING – Individual contributor with program and relationship responsibilities………………………2000 - 2005
 Partnered with internal and external partners to send 1.8MM pieces of direct mail, largest in company history.
 Selected for prestigious “Innovation Award” for Six Sigma project leadership of $2MM leads database initiative.
Norwest Financial, U.S. Consumer Division, 1992 - 2000
BRANCH MANAGER, Consumer Finance, Phoenix, Arizona
Responsible for managing three consumer finance branches in Phoenix metropolitan area. Primary responsibilities: grow
loan and sales finance receivables, control bad debt expense, ensure compliant processes, and staff effectively.
Year 1993 1994 1995 1996 1997 1998 1999
Results 107% 113% 109% 146% 108% 134% 111%
 Generated 5M store accounts and $15MM in loan receivables, both highest in Arizona territory, with average Return
On Asset of 3.3%.
 Recruited, hired, managed, and provided training to 70+ assistant managers, credit manager trainees, and customer
service representatives. Promoted 14 team members to senior sales roles within the organization.
 Achieved “Star Performer” distinction which recognized top-performing branch in Southern California & Phoenix.
 Started as Credit Manager Trainee in 1992 and within 18-months promoted to Branch Manager.
EDUC A TI ON / C OMMUN I T Y I N VOLVEMEN T & PROFESSI ON AL DEVELOPMEN T
St. Ambrose University, Davenport, Iowa
Bachelor of Arts – Business Management / Economics (1988 – 1992)
COMMUNITY INVOLVEMENT
American Cancer Society – Planning Committee (2010)
Ankeny School District – Parent Advisory Board (2007 – 2008)
The Someday Foundation, Vice President, (2001 – Present)
PROFESSIONAL DEVELOPMENT
Diverse Mentoring Program Leader (2010)
Students in Free Enterprise, National Judge (2008 – Present)
Community Banking, Leadership Mastery Program (2008)
Leadership Education and Development Program (2004)