Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Digital City MechanicsA system for creating jobs...
Presentation outline •   My entrepreneurial journey [who] •   A system to create Jobs [what] •   Digital City Mechanics [h...
My Entrepreneurial Journey •   30+ years – leading to today •   Timing is everything •   I’m a change agent •   Past, Pres...
Lessons of the ‘80’s •   First to market – wins •   Bootstrap whenever possible •   Work at home – get more done •   Look ...
Lessons of the 90’s •   Use my own money •   Zig while others Zag •   Content + Technology •   50%+ of everything is NOT i...
Lessons from the 00’s •   Global, on-line, real-time culture •   Widget economy – open platforms •   Connect across multip...
Lessons from the ’10s • Individuals, not companies • Jobs are the #1 issue • Closed vs Open • Digital Divide is about feel...
Digitale Citta projecto in Trieste • Utilizzato a banda larga di Telecom Italia • Ha lavorato con il Sindaco Illy • Integr...
Built on AJAX - 6 years beforeAJAX  Focused on family  computing
Profile pages, Multiple personae
QTVR Shopping, Seniors interfacesEmbeddedApps
Real-time Video cams - in Clubs
We Cannot Create Jobs FastEnough... • Job training is geared toward “old Job” Models • Workforce training and Economic Dev...
What is a Job? Its Changing... •   No longer 40 hours a week, into an office •   Virtual work habits & workgroups •   Onli...
Hi-Tech Jobs for "normal people?" •   As high as 60% do not have hi-tech skills •   As high as 25% unemployed in some regi...
The real Digital Divide • Feeling comfortable using computers as a tool   to make a living, to get work done • Not free la...
Digital Economy Ecosystem architectu
Hybrid of Technology andSociology • Don’t just offer the tools to the people • Make sure they USE them! • Show normal peop...
A New Model for Creating Jobs •   Jobs require comfort online & with PCs •   On-demand skills & tasks •   Virtual workgrou...
Sustainable model •   Altruistic and For-profit hybrid •   1/3 Gov/Foundation funding •   1/3 Sponsored Projects (work-for...
OpenPlatform •   Software Infrastructure •   Built-in training curriculum •   Real-time Video Help •   Community Activity ...
Culture merchants
New Workforce Training • Haves help the have nots • Retrain workforce for   tomorrow’s jobs • $20k per job instead of $60k...
A system that enables ecosystemsWorks on multiple levels simultaneously  •   Meta  •   Entrepreneurial  •   Community – Gr...
Lots of Multimedia productionwork•   Interactive Encyclopedias•   Knowledge bases•   Business Directory•   Apps, games, si...
Picking up whereBroadband Infrastructure leaves off  • Existing broadband infrastructure - stops there  • Gigabit networki...
Community Engagement is ourValue-Added Differentiation •   Free training and Paid Internship programs •   Local business d...
Digital economy ecosystems mustinclude and intermingle threeworlds • Silicon Valley Tech Industry • College educated - Und...
The Elitist technology industry •   Comfortable in their success •   Don’t care about jobs for normal people •   Only focu...
Under-employed, collegeeducated •   Never had a chance to put their skills – to use •   Need motivation – to care to look ...
Students / Interns / Un-employed •   Need a job •   Need motivation to care – at all – about anything •   What’s Intellect...
An integrated system        New methodology – uses on-line tools and points         Points          Video              Wor...
An integrated systemAll projects sponsored       Interns placed into       Learn by doingby local brands              on-g...
An integrated system                                    Tech                                                Build trust in...
An integrated system Channels                         Aggregate:All activity leverages   - Content                    Soci...
An integrated system       Entrepreneurial - Jobs                         Community Projects   Education    Engagement    ...
New kinds        ONLINE                      Customize of online     DIRECTORY & marketing     MARKETPLAC                 ...
BU S IN E S SCorporate Sponsorships  • Socially conscious spend their marketing    budgets = creating local jobs  • Help b...
BU S IN E S SHyper-Local Relationships  • Authentic connection to vendors and customers  • Convince global brands to spend...
BU S IN E S SOnline Marketplace & BizDirectory • Local businesses of all types – in our own online      local biz director...
Digital Economy Ecosystems      •   Entrepreneurial culture      •   Online job market      •   Not just for companies, bu...
Tech Development      Tec h                          Design                                     Des ign  Platform, Plug-In...
DCM puts the deals together• Build syndicate of local investors and stakeholders• Create local subsidiary, own 51% of enti...
Digital City Mechanics • Working towards this for 20 years    –   (Odaiba, MediaBar, Trieste, SuperBowl XXXII, NOW.com, Bl...
Looking for…. • Angel investors • Pilot projects around the world:   – introductions   – connections   – alliance formatio...
MIT Sloan school preso
MIT Sloan school preso
Upcoming SlideShare
Loading in …5
×

MIT Sloan school preso

1,120 views

Published on

This is the presentation I gave at the MIT Sloan school.

Published in: Education, Technology, Business
  • Be the first to comment

MIT Sloan school preso

  1. 1. Digital City MechanicsA system for creating jobs...
  2. 2. Presentation outline • My entrepreneurial journey [who] • A system to create Jobs [what] • Digital City Mechanics [how] • Q & A [why] • [time permitting] details [more]
  3. 3. My Entrepreneurial Journey • 30+ years – leading to today • Timing is everything • I’m a change agent • Past, Present and Future coming together
  4. 4. Lessons of the ‘80’s • First to market – wins • Bootstrap whenever possible • Work at home – get more done • Look at features from the user’s perspective • Hub of the wheel – friends to all – leadership • Create a developer-based culture • Strategically utilized “chutzpah”
  5. 5. Lessons of the 90’s • Use my own money • Zig while others Zag • Content + Technology • 50%+ of everything is NOT in the U.S. • Design for broadband now, be ahead of the curve • The Human face in software
  6. 6. Lessons from the 00’s • Global, on-line, real-time culture • Widget economy – open platforms • Connect across multiple domains/silos • Bring social to software – people power • Connect the on-line world to the real world • We are all Immigrants • Open is the new Black
  7. 7. Lessons from the ’10s • Individuals, not companies • Jobs are the #1 issue • Closed vs Open • Digital Divide is about feeling comfortable using computers, NOT free laptops and net access • Its what you do WITH the bandwidth that counts • Slow down, let the rest of the world catch up
  8. 8. Digitale Citta projecto in Trieste • Utilizzato a banda larga di Telecom Italia • Ha lavorato con il Sindaco Illy • Integrated, rich media UI design
  9. 9. Built on AJAX - 6 years beforeAJAX Focused on family computing
  10. 10. Profile pages, Multiple personae
  11. 11. QTVR Shopping, Seniors interfacesEmbeddedApps
  12. 12. Real-time Video cams - in Clubs
  13. 13. We Cannot Create Jobs FastEnough... • Job training is geared toward “old Job” Models • Workforce training and Economic Development dollars are wasted • Not clear how many freelancers exist • Hi-tech industry doesn’t care about jobs for “normal” people
  14. 14. What is a Job? Its Changing... • No longer 40 hours a week, into an office • Virtual work habits & workgroups • Online tools, apps & web services • Computers & handheld devices based • Freelance nation • Project-based economy
  15. 15. Hi-Tech Jobs for "normal people?" • As high as 60% do not have hi-tech skills • As high as 25% unemployed in some regions • 25% of workforce are freelancers • Creating Jobs is the #1 issue in society today
  16. 16. The real Digital Divide • Feeling comfortable using computers as a tool to make a living, to get work done • Not free laptops, net access and MS Office
  17. 17. Digital Economy Ecosystem architectu
  18. 18. Hybrid of Technology andSociology • Don’t just offer the tools to the people • Make sure they USE them! • Show normal people the BENEFIT and VALUE from on-line technology – they can make a living, not just waste time! • Break down boundaries between silos
  19. 19. A New Model for Creating Jobs • Jobs require comfort online & with PCs • On-demand skills & tasks • Virtual workgroups - online tools • Project based, peer network, social-based • Involves producing LOTS of online multimedia • Games, simulations, visualizations, videos, mashups, remixes • Interactive multimedia + data = app economy
  20. 20. Sustainable model • Altruistic and For-profit hybrid • 1/3 Gov/Foundation funding • 1/3 Sponsored Projects (work-for-hire) • 1/3 Platform revenues • New kinds of Jobs generated and supported
  21. 21. OpenPlatform • Software Infrastructure • Built-in training curriculum • Real-time Video Help • Community Activity streams • Online marketplace, Job board • Community Timeline • Community Media Channels
  22. 22. Culture merchants
  23. 23. New Workforce Training • Haves help the have nots • Retrain workforce for tomorrow’s jobs • $20k per job instead of $60k • Experts -> semi-skilled -> interns in one project
  24. 24. A system that enables ecosystemsWorks on multiple levels simultaneously • Meta • Entrepreneurial • Community – Groups – Projects • Individuals
  25. 25. Lots of Multimedia productionwork• Interactive Encyclopedias• Knowledge bases• Business Directory• Apps, games, simulations, videos
  26. 26. Picking up whereBroadband Infrastructure leaves off • Existing broadband infrastructure - stops there • Gigabit networking • Stable connection • Entrepreneurial culture • “ Sense of expectation" • Citizen dashboards - Software infrastructure • Emphasize interactive multimedia and video • Community engagement programs
  27. 27. Community Engagement is ourValue-Added Differentiation • Free training and Paid Internship programs • Local business directories and on-line marketplace • Community workshops • Local community "bureaus" • Free tech support for community organizations • Multimedia content projects and newsletters • People’s video help bureaus • On-line viral marketing campaigns by locals for brands • Encourage startups, independent workers, entrepreneurs
  28. 28. Digital economy ecosystems mustinclude and intermingle threeworlds • Silicon Valley Tech Industry • College educated - Under-employed • Students/Interns/Un-employed
  29. 29. The Elitist technology industry • Comfortable in their success • Don’t care about jobs for normal people • Only focused on VC funded, home runs • Intellectually stimulating
  30. 30. Under-employed, collegeeducated • Never had a chance to put their skills – to use • Need motivation – to care to look for better job • No time for intellectualizing – just stay alive • Short term focused
  31. 31. Students / Interns / Un-employed • Need a job • Need motivation to care – at all – about anything • What’s Intellectualizing? • “ Shouldn’ t there be digital jobs – for us – too?”
  32. 32. An integrated system New methodology – uses on-line tools and points Points Video Workshop Help sEducation Desk Internship s On-line skills Focus on intangible skills needed for freelance workers
  33. 33. An integrated systemAll projects sponsored Interns placed into Learn by doingby local brands on-going projects Biz Video Directorys Projects Education Games Sites Visualizations Trainers training Trainers
  34. 34. An integrated system Tech Build trust in the Citizens cluster around Support neighborhoods Projects and Events Marketplac Orgs e Community Projects Education Engagement Live- “Content” channels flow - Citizens support new events - Provide free tech support to ways of learning community orgs - Trickle down effect - Support individual freelancers
  35. 35. An integrated system Channels Aggregate:All activity leverages - Content Socialfree open on-line - People Help deskplatform - Services Marketplace Media Biz Directory Community Projects Education Engagement Platform
  36. 36. An integrated system Entrepreneurial - Jobs Community Projects Education Engagement Platform
  37. 37. New kinds ONLINE Customize of online DIRECTORY & marketing MARKETPLAC a city or E CORPORATE SPONSORSHI regionHYPER-LOCAL PSRELATIONSHIP S More efficient use of workforce training PROGRAMS PROJECTS SERVICES dollars
  38. 38. BU S IN E S SCorporate Sponsorships • Socially conscious spend their marketing budgets = creating local jobs • Help build local cyber savvy workforce • Train workers in online job skills
  39. 39. BU S IN E S SHyper-Local Relationships • Authentic connection to vendors and customers • Convince global brands to spend money locally • Timely, local, viral campaigns
  40. 40. BU S IN E S SOnline Marketplace & BizDirectory • Local businesses of all types – in our own online local biz directory • Goods and Services sold • Provide delivery and fulfillment • Webmercials for all listings and items • Transaction and reputation services • Craig’s list + Angie’s list + Etsy
  41. 41. Digital Economy Ecosystems • Entrepreneurial culture • Online job market • Not just for companies, but individuals • Support Independent workers, freelancers • Collaboration, Communication, Commerce
  42. 42. Tech Development Tec h Design Des ign Platform, Plug-Ins Development Games, V e s G m sVideos a e, id o Pa om P gin lf , l - s tr u Interactive Content Interfaces, T m le I ef e, Templates n r cs e p t ta as I eate o tn n rc C ne t t iv I.P.TAM P Jam aica C LE VE LA K ans as A ND C ity
  43. 43. DCM puts the deals together• Build syndicate of local investors and stakeholders• Create local subsidiary, own 51% of entity – 49% = local investors, execs and staff• Create accompanying 501c3• Identify local industry to sponsor MM projects• Global brands sponsor viral campaigns - gain access to authentic hyper-local vendors and customers – via our Biz Directory• Setup and operate Bureaus and on-line Mktplace – offer community free services• Customize Citizen Dashboard to the City or Region
  44. 44. Digital City Mechanics • Working towards this for 20 years – (Odaiba, MediaBar, Trieste, SuperBowl XXXII, NOW.com, Blogging, Open Social Networking) • Helped build an industry before – (MacroMind Macromedia) • Social networking platform – (PeopleAggregator) • Open standards – (RSS, OpenID, OAuth) • Let’s do it in KC!
  45. 45. Looking for…. • Angel investors • Pilot projects around the world: – introductions – connections – alliance formation • Bootstrapping consulting gigs (let me help YOU!)

×