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Building a digital economy ecosystem

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This is the preso I'm giving at the Grand Conference in Amsterdam on Nov. 5th. It accompanies a new prototype of a "Citizen Dashboard" we're producing.

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Building a digital economy ecosystem

  1. 1. Building a Digital Economy Ecosystem Software Infrastructure and Job Creation
  2. 2. "We cannot have a resilient Digital Society without Digital Jobs for normal people!" "We kunnen een veerkrachtige Digital Society niet zonder Digital Jobs voor normale mensen!"
  3. 3. The future of Jobs are Individuals • Not companies • Project-based economy • Freelancers, part-timers, contractors • Job-shops • Working with others – for themselves
  4. 4. Current focus is ENTIRELY on Companies • Tax incentives, free land, insider politics • Workforce training driven by employer’s needs, not employees • All efforts focused on training employees to fit into the ‘status quo’ • NO education for freelancing, working as an independent worker
  5. 5. Updated definition of “JOB” • Not just 40hr a week, health, taxes • Freelance, Project-based, on-your-own • Skills not taught in schools, workforce training • Peer-based, social networks of job seekers
  6. 6. Broadband infrastructure brings promises • Jobs • Startup communities • Digital Economy Ecosystems are possible • Cities with broadband fiber optic Internet access
  7. 7. Politicians make promises to Citizens • “IF we spend the money to install broadband fiber optic infrastructure” • “THEN we will get jobs, a startup community and a digital economy” • This has happened in: • • • • • • Singapore Chattanooga, TN Lafayette, LA Songdo, Korea Kansas City, MO Spreading world wide
  8. 8. Growth of Smart Cities market • 10+ years of Broadband Infrastructure build-out • Smart Electric Grids, Smart Water, Smart streets • Lights, Parking meters, Buildings, Kiosks • 4G coverage, Wifi • $15+B yearly revs
  9. 9. What do you do WITH bandwidth? • Once the fiber is installed? • Smart Cities market assumes……. • No follow through…. • No economic development….. • No Jobs…..
  10. 10. Software Infrastructure • Software Municipal and Federal Infrastructure • New kinds of technical education • Open APIs, Open source • Available to all citizens • Government supported
  11. 11. Every city wants a….. • Digital Economy Ecosystem • Broadband networking infrastructure • On-line jobs for normal people • NOT just programmers • Benefits of digital technology – helps make-up for automation
  12. 12. Define Digital City as a Smart City w/Online Jobs • “Digital Economy Ecosystem” • Built on top of broadband and gigabit Internet access • New definition of “Jobs” • Software infrastructure • On-line Jobs for normal people
  13. 13. Pickup where Broadband Infrastructure…. • … leaves off • Put the bandwidth – to use……
  14. 14. Every level of government MUST help • Federal, State, County, Municipal are ALL stakeholders • Redefine what a Job is = all growth is in Part-time, freelance jobs! • Appropriate Economic development and Workforce training • Help individuals, not just companies….
  15. 15. Build local alliances • Government • Startup Community • Educational institutions • Community organizations, schools, hospitals • Training organizations, digital divide activists • Local industry and small businesses
  16. 16. Digital City “platform” • • • • • • • Integrated “Citizen dashboard” – OpenGov info, open APIs, Open Source Built-in training and education – video curriculum Marketplace and Business Directory Video Help Local content, services, Job boards Integrate: • • • • • Social media accounts eCommerce web sites Jobs websites Content channels Surveillance cams, smart streets, bike paths, public transport
  17. 17. Job Story #1 - Conversationalist • Persistent conversations – as open software infrastructure • Help create on-line conversations • “Flog” the meme – get the conversation started • Keep the conversation going – “direct the thread” • Intrinsic aspect of “viral marketing”
  18. 18. Job Story #2 - Interviewer • Local History collections – as open software infrastructure • Collections of Interviews of Seniors and local people • Open Database – APIs – timeline UIs • Learn these skills: • • • • • • • Prepare questions Arrange for appointment Record Video, Audio, Lighting, setup Transcribe, log Edit into snippets Tag, categorized, time and date stamped Add to database
  19. 19. Job Story #3 – On-line sales, marketing • Business directory - as open software infrastructure • Sales, Media Production, Marketing of Business Directory • Tie-into hyper-local campaigns • Provide authentic relationships to vendors and customers
  20. 20. Job Story #4 – Marketplace facilitator • On-line marketplace - as open software infrastructure • eCommerce advocate – upload into marketplace – maintain accounts • Help get crafts people, vendors – on-line • Facilitate transactions – provide help - support
  21. 21. Job story #5 – Video Help • Video Help - as open software infrastructure • “Some time” for free – then pay-per-hour • Provide Help - training – support on any subject • Available 24/7/365
  22. 22. Job Story #6 – Event producer • Event aggregation as software infrastructure • Design, schedule, arrange for venues, resources, talent, speakers • Market, promote, create meme • ‘Day of’ activities, production, stage manager, security, logistics • Followup to event, create persistent conversations
  23. 23. More “Jobs” - #7-#15 • Trainer – educator - support • Web site creator and Blogger • Media production – animation, video, special EFX, titling, music • Social media advocate – HR, marketing, PR • Virtual Project manager – remote teams managed • Virtual Personal asst – travel – events - logistics • Researcher – web search – reports – build Knowledge Base • Tech support – hand holding – configuration – setup • Sys admin – hardware – bureau config (videowalls, workstations, etc.)
  24. 24. “Citizen Dashboard” • Provided for free • Open source – so that many instances are available • Federated ID/Single sign-on • All share the same software infrastructure • Content, Technology, Community • Each instance adds its own “value added”
  25. 25. Digital City Mechanics • New kind of System integrator • Hybrid: • For-profit • Non-profit • Mothership holds I.P. • Joint-ventures in each City
  26. 26. Info available at: •DigitalCityMechanics.com

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