1. Building a Digital
Economy Ecosystem
Software Infrastructure and Job Creation

2. "We cannot have a
resilient Digital Society
without
Digital Jobs for normal
people!"
"We kunnen een veerkrachtige Digital Society niet zonder Digital Jobs
voor normale mensen!"

3. The future of Jobs are Individuals
• Not companies
• Project-based economy
• Freelancers, part-timers, contractors
• Job-shops
• Working with others – for themselves

4. Current focus is ENTIRELY on
Companies
• Tax incentives, free land, insider politics
• Workforce training driven by employer’s needs, not employees
• All efforts focused on training employees to fit into the ‘status quo’
• NO education for freelancing, working as an independent worker

5. Updated definition of “JOB”
• Not just 40hr a week, health, taxes
• Freelance, Project-based, on-your-own
• Skills not taught in schools, workforce training
• Peer-based, social networks of job seekers

6. Broadband infrastructure brings promises
• Jobs
• Startup communities
• Digital Economy Ecosystems are possible
• Cities with broadband fiber optic Internet access

7. Politicians make promises to Citizens
• “IF we spend the money to install broadband fiber optic infrastructure”
• “THEN we will get jobs, a startup community and a digital economy”
• This has happened in:
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Singapore
Chattanooga, TN
Lafayette, LA
Songdo, Korea
Kansas City, MO
Spreading world wide

8. Growth of Smart Cities market
• 10+ years of Broadband Infrastructure build-out
• Smart Electric Grids, Smart Water, Smart streets
• Lights, Parking meters, Buildings, Kiosks
• 4G coverage, Wifi
• $15+B yearly revs

9. What do you do WITH bandwidth?
• Once the fiber is installed?
• Smart Cities market assumes…….
• No follow through….
• No economic development…..
• No Jobs…..

10. Software Infrastructure
• Software Municipal and Federal Infrastructure
• New kinds of technical education
• Open APIs, Open source
• Available to all citizens
• Government supported

11. Every city wants a…..
• Digital Economy Ecosystem
• Broadband networking infrastructure
• On-line jobs for normal people
• NOT just programmers
• Benefits of digital technology – helps make-up for automation

12. Define Digital City as a Smart City w/Online Jobs
• “Digital Economy Ecosystem”
• Built on top of broadband and gigabit Internet access
• New definition of “Jobs”
• Software infrastructure
• On-line Jobs for normal people

13. Pickup where Broadband
Infrastructure….
• … leaves off
• Put the bandwidth – to use……

14. Every level of government MUST help
• Federal, State, County, Municipal are ALL stakeholders
• Redefine what a Job is = all growth is in Part-time, freelance jobs!
• Appropriate Economic development and Workforce training
• Help individuals, not just companies….

15. Build local alliances
• Government
• Startup Community
• Educational institutions
• Community organizations, schools, hospitals
• Training organizations, digital divide activists
• Local industry and small businesses

16. Digital City “platform”
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Integrated “Citizen dashboard” – OpenGov info, open APIs, Open Source
Built-in training and education – video curriculum
Marketplace and Business Directory
Video Help
Local content, services,
Job boards
Integrate:
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Social media accounts
eCommerce web sites
Jobs websites
Content channels
Surveillance cams, smart streets, bike paths, public transport

17. Job Story #1 - Conversationalist
• Persistent conversations – as open software infrastructure
• Help create on-line conversations
• “Flog” the meme – get the conversation started
• Keep the conversation going – “direct the thread”
• Intrinsic aspect of “viral marketing”

18. Job Story #2 - Interviewer
• Local History collections – as open software infrastructure
• Collections of Interviews of Seniors and local people
• Open Database – APIs – timeline UIs
• Learn these skills:
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Prepare questions
Arrange for appointment
Record Video, Audio, Lighting, setup
Transcribe, log
Edit into snippets
Tag, categorized, time and date stamped
Add to database

19. Job Story #3 – On-line sales, marketing
• Business directory - as open software infrastructure
• Sales, Media Production, Marketing of Business Directory
• Tie-into hyper-local campaigns
• Provide authentic relationships to vendors and customers

20. Job Story #4 – Marketplace facilitator
• On-line marketplace - as open software infrastructure
• eCommerce advocate – upload into marketplace – maintain accounts
• Help get crafts people, vendors – on-line
• Facilitate transactions – provide help - support

21. Job story #5 – Video Help
• Video Help - as open software infrastructure
• “Some time” for free – then pay-per-hour
• Provide Help - training – support on any subject
• Available 24/7/365

22. Job Story #6 – Event producer
• Event aggregation as software infrastructure
• Design, schedule, arrange for venues, resources, talent, speakers
• Market, promote, create meme
• ‘Day of’ activities, production, stage manager, security, logistics
• Followup to event, create persistent conversations

23. More “Jobs” - #7-#15
• Trainer – educator - support
• Web site creator and Blogger
• Media production – animation, video, special EFX, titling, music
• Social media advocate – HR, marketing, PR
• Virtual Project manager – remote teams managed
• Virtual Personal asst – travel – events - logistics
• Researcher – web search – reports – build Knowledge Base
• Tech support – hand holding – configuration – setup
• Sys admin – hardware – bureau config (videowalls, workstations, etc.)

24. “Citizen Dashboard”
• Provided for free
• Open source – so that many instances are available
• Federated ID/Single sign-on
• All share the same software infrastructure
• Content, Technology, Community
• Each instance adds its own “value added”

25. Digital City Mechanics
• New kind of System integrator
• Hybrid:
• For-profit
• Non-profit
• Mothership holds I.P.
• Joint-ventures in each City

26. Info available at:
•DigitalCityMechanics.com