How To Build The Open Mesh 09

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This is the latest version of my manifesto - presented first in Montreal at Webcom-Montreal '09 - May 13th, 2009.

This version includes the Digital City project, the virtuous circle and a day in the life of a Digital city.

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How To Build The Open Mesh 09

  1. 1. How to build the Open Mesh Webcom- Montreal May 13th, 2009
  2. 2. Open is the new Black • Exposing social graphs, activity streams and conversations via Open APIs • Open platforms on which to build on • Cloud computing commodization • Widget channels • Users control their own data • Single sign-on, with privacy controls
  3. 3. Open is the buzzword du jour • Facebook is leading the charge • Forcing Google to play one upmanship • MySpace and Yahoo align with Google (and others!) • Then Microsoft opens up Windows Live • While Plaxo and SixApart lead the way…. • Twitter says it’s open, but folks are wondering • FriendFeed is the new belle at the ball • Did I tell you about my friend Evan?
  4. 4. You know you’re in trouble when… • You can’t decide whether you should answer your email via iPhone, RIM or Gmail • Where you should update your status first? – Facebook – Twitter – FriendFeed • You can’t remember if you uploaded your photos to Flickr or Facebook, and where that video went? • Which username/password to use on Dig? • Which blog to post from? The poor life of the early adopter!
  5. 5. The Chaos that is…… • BigCo platforms • The user’s desire to control their data • The next big thing • Staying alive, sucking up to the boss • Real-time conversations • Media sharing • Persistent content • Cloudy weather ahead……
  6. 6. Open Mesh is….. • What happens when we connect the BigCo platforms – together…. • With our Open Stack The people united are the open mesh
  7. 7. The Open Stack • Open standards for an Open Web
  8. 8. Building the Open Mesh • Cooperating with your competition • Working with whatever APIs you can find • Supporting other’s standards • All with the user’s best interests in heart
  9. 9. Software is NOT about making money • Software can change the world • Change people’s lives • Yes – we can make money from it • But that’s not the most important thing about software
  10. 10. Finding things in common • When everyone is doing it, make it a standard! • Find common constructs and elements • And at LEAST agree on common notions
  11. 11. 10 Tenets Users, their ID, your personae – your friends • 1. – Groups, Communities, People – Your profile – Your history – Your stuff – Your conversations All software is about people
  12. 12. 2. Persistent Content • Everything is a URL: – every photo, painting, illustration, drawing – movie, animation, game – all text, tags, books, magazines, letters • All there, all the time, forever
  13. 13. 3. Structured Content • People – who? • Directories – what? • Geo info – where? • Events – when? • Conversations – why? • Reviews – how good? • Comments • Tags
  14. 14. 4. The Live Web • Real-time conversations • Webcams, Webcasts • VideoConf, VideoMail • Video Phonecalls • VoIP
  15. 15. 5. New kinds of Tools • Community built-in • SaaS, Scalable, Help • Outliner based: – Edit all kinds of data – Normalize accounts – Create new dynamic • General purpose • Pers. Knowledge Base • Multiple biz models • Display all data types
  16. 16. 6. Dashboards • Inter-changeable tools, modules and UIs • Start page for all; individuals and entities • Includes an outline – for distributed connectivity
  17. 17. 7. Infrastructure Social Software Infrastructure
  18. 18. 8. Constructs • I - Configuration • II - ID Hub • III - Social Info • IV - Feeds/Channels • V - Access Privileges • VI - Content • VII - Media • VIII - Modules • IX - UI Elements
  19. 19. 9. Marketplace • We need lots of ways to make money, NOT just advertising! • Open standards for eCommerce, ads, items • Attention Trust
  20. 20. Lots of ways to make money • - 20% advertising • - 20% on-demand content - movies, music, art, news, info • - 17% eCommerce - selling stuff • - 12% marketplace - long tail sales, auctions, listings • - 8% cloud services - storage, persistent profiles, computing • - 6% subscription fees - pay per month for premium features • - 4% gaming, virtual worlds, experienced based fees - just fun • - 3% tiered freemium services - ’software tools’ - • - 3% contests, promotions, giveaways • - 2% real estate related revenues - new ways to buy/sell homes • - 2% travel related revenues - travel to where you’re going • - 2% attention marketplace - users monetize themselves • - 1% Misc.
  21. 21. 10. Standards • Connecting it all together • The glue that meshes us together • People are hard at work
  22. 22. What’s happening right now? • Activity Streams • OpenID UX improvements • Show the value of being open – to vendors
  23. 23. What’s next? • Two-way APIs • Laconica acts as DNS-like backbone • Underlying ID layers • Growth in Health software • All brands must become platforms
  24. 24. Two-way APIs • Pull data out just as easily as Push data in • Level playing field – two-way street
  25. 25. Digital City project • Technology, System Integration and Content • Focused on Tech Jobs and Local foods efforts • Dashboard environment with built-in: – Live Video Help – Points system – Tied to local events, content projects, job training – Family Activities – Virtuous Circle • Produce Live Events and Content projects • Pilot program = Cuyahoga county (Cleveland) • Learn by doing
  26. 26. Citizen Dashboards – for all • Integrate • Aggregate • Customize
  27. 27. Principles of the Open Mesh • Social features in ALL software • Open: – Standards – Data – Source – Ideas • Two-way APIs; tagged and scalable • Distributed and widgetized • International in scope • Privacy, security, access controls • Relevant and inclusive for all – affinities, ages, cultures, race, gender, locale, demographic

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