4 Isen

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4 Isen

  1. 1. A special pitch to David S. Isenberg By Marc Canter
  2. 3. Thank you for inviting me <ul><li>Looking forward to your conference </li></ul><ul><li>I’d love to participate or help out in any way I can </li></ul><ul><li>The following are some slides from what I’m doing at Case and the NEO area </li></ul><ul><li>Then I’ll pitch you my Digital City Infrastructure </li></ul><ul><li>And the virtuous circle approach to job creation </li></ul>
  3. 6. Case Connection zone (IIME 371, 471)
  4. 7. Back in the day….. <ul><li>I used to be thin…. </li></ul>
  5. 8. MacroMind/Macromedia <ul><li>1 st multimedia player = 1984 </li></ul><ul><li>1 st multimedia authoring system = 1985 </li></ul><ul><li>1 st author once, playback on many platforms = 1988 </li></ul><ul><li>Macromedia IPO = Dec. ‘93 </li></ul>
  6. 9. I used to be famous <ul><li>22 years ago I said I wanted to build Multimedia Encyclopedias </li></ul>
  7. 10. Wikipedia is bricks & mortar <ul><li>Text + Photos </li></ul><ul><li>Community creation </li></ul><ul><li>Web links </li></ul><ul><li>3M entries </li></ul><ul><li>But the old school form of knowledge and education </li></ul>
  8. 11. Multimedia Encyclopedias <ul><li>Animated Charts of battles </li></ul><ul><li>Videos and exploded annotated diagrams of Green Jobs skills </li></ul><ul><li>Interactive simulations of Polymer Engineering </li></ul><ul><li>3d Visualizations </li></ul><ul><li>Interactive games </li></ul>
  9. 12. The basis of a sustainable model <ul><li>Let’s turn the wikipedia into a multimedia encyclopedia </li></ul><ul><li>But distributed </li></ul><ul><li>And sponsor driven </li></ul><ul><li>To be used as an sustainable engine to drive our virtuous circle and create jobs </li></ul>
  10. 13. Three areas of focus
  11. 14. Digital City project <ul><li>Innovate workforce development </li></ul><ul><li>Utilize large scale multimedia projects to: </li></ul><ul><ul><li>Build out compelling on-line multimedia content </li></ul></ul><ul><ul><li>Train workers in the job skills necessary </li></ul></ul><ul><ul><li>Use the same money to build out a Digital City infrastructure </li></ul></ul><ul><li>Digital Bureaus </li></ul>
  12. 15. What is a Digital City? <ul><li>In the 90’s = access, wifi, digital cafes </li></ul><ul><li>In the 00’s = social media, email, the cloud, web services, on-demand content, handheld devices </li></ul><ul><li>In the 10’s = software infrastructure </li></ul>
  13. 16. Old vs New thinking about Jobs <ul><li>Old World </li></ul><ul><li>f-t, 40 hours a week </li></ul><ul><li>The office or factory </li></ul><ul><li>Work by yourself </li></ul><ul><li>Unemployable or 5 years of experience </li></ul><ul><li>Rapidly decreasing, moving “off-shore” </li></ul><ul><li>New World </li></ul><ul><li>Part-time, any time, r-t </li></ul><ul><li>Virtual environment </li></ul><ul><li>Social working, w/ others </li></ul><ul><li>Anyone can learn, social media is the vehicle </li></ul><ul><li>Rapidly increasing, worldwide normalization </li></ul>
  14. 17. Old vs New thinking about Education <ul><li>Old World </li></ul><ul><li>Certified courses </li></ul><ul><li>Printed materials, slow to update </li></ul><ul><li>You versus the system </li></ul><ul><li>Forced to sit in a class and progress at the median rate </li></ul><ul><li>Real-world meatspace </li></ul><ul><li>New World </li></ul><ul><li>Learn by doing </li></ul><ul><li>On-line materials, r-t updating </li></ul><ul><li>Community based learning, learn w/ others </li></ul><ul><li>Virtual schools, progress at your own rate </li></ul><ul><li>On-line cyberspace </li></ul>
  15. 18. Digital Citizens for a Digital Future <ul><li>Get comfortable using computers </li></ul><ul><li>Learn job skills for tomorrow </li></ul><ul><li>New kinds of jobs </li></ul>
  16. 19. Free Dashboard software <ul><li>Social Networking </li></ul><ul><li>Activity Streams </li></ul><ul><li>Blogging </li></ul><ul><li>Media Sharing </li></ul><ul><li>Live Video Help </li></ul><ul><li>Points </li></ul><ul><li>Volunteerism </li></ul><ul><li>Training </li></ul><ul><li>Facebook Import </li></ul>Live Video Help
  17. 20. Software as infrastructure <ul><li>Dashboard is persistent, throughout the region </li></ul><ul><li>Dashboard adapts itself to the city it’s in </li></ul><ul><li>An ‘operating system’, that knows it’s context </li></ul>Hardware, Bandwidth, Servers, Access Applications and Services Solutions, Compelling Experiences
  18. 21. A Day in the life of a Digital City
  19. 22. Webcams and Location pages <ul><li>See top 16 webcams, editorially selected </li></ul><ul><ul><li>Rotate throughout the day </li></ul></ul><ul><li>Click on webcam, go to a location page </li></ul><ul><li>Location pages: </li></ul><ul><ul><li>Who lives by </li></ul></ul><ul><ul><li>Photos, videos </li></ul></ul><ul><ul><li>Other webcams </li></ul></ul><ul><ul><li>Leave comments, </li></ul></ul><ul><ul><li>Reviews, Media, Links </li></ul></ul><ul><li>On shared servers </li></ul>
  20. 35. Virtuous Circle <ul><li>Utilizes live Video Help to intern and train </li></ul><ul><li>Volunteerism </li></ul><ul><li>Training </li></ul><ul><li>Points </li></ul><ul><li>Live Events </li></ul><ul><li>Project management and coordination </li></ul><ul><li>At digital bureaus, local tasks for volunteers </li></ul>
  21. 52. Catalyst for Change <ul><li>Big Idea for a Big problem </li></ul><ul><li>Providing Open platforms </li></ul><ul><li>Meetings folks, building relationships </li></ul><ul><li>Shovel ready project </li></ul><ul><li>PeopleAggregator social networking platform </li></ul>

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